– 2021 –

ABOUT THE SURVEY

The second CiC Census launched on April 20, 2021, and ran for two weeks. It was promoted in our newsletter, on our website as well as via LinkedIn and Twitter. All supporters (735 at the time) were invited to participate, of whom 210 did (so, 29%). While the percentage of supporters who took part was lower than 2020 (see previous data below), we received 36% more submissions compared with the previous period. The average time taken to complete it was six minutes – slightly more than predicted – but less than 2020, as we reduced the number of questions from 38 to just 26. These are the anonymised and aggregated survey results.

ABOUT YOU

1. Age

18-249.52%
25-3446.67%
35-4424.76%
45-5413.33%
55-644.29%
65 and over1.43%
Seven in ten respondents are aged between 25 and 34. This is very similar to 2020.

2. Gender

Female27.62%
Male71.90%
Prefer to self-describe0.48%
Just over a quarter of respondents are female. This is very similar to 2020.

3. Ethnicity

White: English / Welsh / Scottish / Northern Irish / British81.90%
Any other White background4.29%
Asian / Asian British: Indian3.81%
Mixed / Multiple ethnic group: White and Asian2.38%
White: Irish1.90%
Mixed / Multiple ethnic group: White and Black Caribbean1.43%
Black / African / Caribbean / Black British: Caribbean1.43%
Asian / Asian British: Pakistani0.95%
Mixed / Multiple ethnic group: White and Black African0.48%
Any other Mixed / Multiple ethnic background0.48%
Asian / Asian British: Chinese0.48%
Black / African / Caribbean / Black British: African0.48%
82% of respondents are White British and Northern Irish. This is very similar to 2020.

ABOUT YOUR WORK

4. Where are you working – usually and for the most part – right now?

London70.48%
Outside of London29.52%
Seven in ten respondents now work in London. That’s a decrease of 16 points from 86%.

5. Looking ahead to when people may return to their workplace, how often do you expect to be in the office each week?

0 days – I will be remote working going forward 4.76%
1 day5.71%
2 days28.10%
3 days33.33%
4 days10.48%
5 days10.95%
N/A – I was already working from home6.67%
Six in ten respondents expect to be in their workplace two or three days per week going forward. Only 10% expect to return full-time while 5% have switched entirely to working from home. We did not poll this in 2020.

6. How would you categorise your employment – for the most part?

Agency / Consultancy38.10%
Corporate*21.43%
Not-for-profit / Charity*13.33%
Trade association*6.67%
Freelance6.19%
UK Parliament / Constituency, including MPs and Peers5.71%
Civil Service3.33%
UK Government, including SpAds2.86%
Student / Graduate0.95%
Retired0.48%
The Conservative party0.48%
Unemployed0.48%
Two-fifths of respondents work for a consultancy vs and two-fifths work in-house*. Employment is at 99.5%. This is very similar to 2020. We’ve noted your comments about arms length bodies, public sector and recruitment.

7. How would you categorise your role – usually and for the most part?

Public affairs / Government relations / Lobbying46.19%
Public relations / Media relations / Corporate communications / Financial PR27.14%
Other (please specify)5.71%
UK Parliament (non MPs and Peers)4.29%
Policy-making3.33%
Digital communications / Social media2.86%
Student / Graduate2.38%
Civil servant1.90%
Marketing1.90%
Member of Parliament or Peer1.43%
UK Government, including SpAds1.43%
Events0.48%
Journalism0.48%
Retired0.48%
46% of respondents work in public affairs vs 27% in public relations. That’s a fall of ten points for public affairs, but may be linked to us adding more categories this year.

8. How much experience do you have in your field?

Up to two years13.33%
Up to five years17.14%
Up to ten years30.48%
Up to 15 years19.05%
15+ years20.00%
Almost two-fifths of respondents have more than ten years of experience. We did not poll this exact question in 2020, opting then for titles over years.

ABOUT YOUR SUPPORT

9. How did you discover us – in the first instance?

Colleague / Friend35.24%
Social media, including LinkedIn and Twitter33.33%
Ellwood Atfield8.57%
News article e.g. ConservativeHome or POLITICO6.67%
Founding member6.19%
Personal invitation via email4.76%
Personal invitation via social media3.81%
Other 0.95%
Search engine0.48%
A third of respondents were referred by a colleague or friend while a third came across us on social media. This is very similar to 2020.

10. Why did you join us?

Industry networking77.62%
Industry news50.00%
Events41.90%
Job opportunities39.52%
Receive newsletter36.67%
Social aspect36.19%
Stay relevant32.88%
Business development24.76%
Contribute ideas and content24.76%
Mentoring scheme23.81%
Dating2.86%
Other (please specify)2.38%
Respondents cited industry networking (78%) and events (42%) as well as industry news (50%) as the three main reasons for joining us.The social aspect has fallen 15 points from 51 to 36% and business development has decreased seven points from 32 to 25%. On the other side, job opportunities has risen by 14 points from 25 to 40% and the mentoring scheme (new) scored 24%.

ABOUT OUR EVENTS

11. Assuming the party conference goes ahead, will you attend?

Yes61.90%
Don’t know20.95%
No17.14%
Six in ten respondents plan to attend conference in Manchester.

12. If you were to attend, would you like there to be a CiC networking reception?

Yes96.67%
No3.33%
97% of respondents would attend a CiC networking reception in Manchester.

ABOUT OUR CONTENT

13. What would you like to be in the newsletter?

Event invitations73.81%
Job opportunities70.95%
Industry updates (summarised news)62.86%
Hear from our parliamentary patrons / Parliamentary profiles56.67%
Spotlight on something new / innovative52.38%
Mentoring opportunities45.71%
Careers advice45.24%
Blog content42.86%
Hear from our industry patrons39.05%
Hear from our chair34.29%
Hear from our directors26.67%
Book reviews20.00%
Competitions / quizzes 6.19%
Other (please specify)0.95%
Respondents cited event invitations (74%), job opportunities (71%) and industry updates as the three main things they would like in the newsletter. This is very similar to 2020. Two-fifths of respondents work for a consultancy vs and two-fifths work in-house*. Employment is at 99.5%. This is very similar to 2020. We’ve noted your comments about CPD and ordinary supporters.

ABOUT THE GOVERNMENT’S COMMUNICATIONS STRATEGY AND MEDIA

14. How would you rate the UK Government’s Covid-19 communications strategy since the start of 2021?

Weighted average 3.46 out of 5. Average score. That’s up from 3.18 in 2020.

15. The UK Government’s Covid-19 communications strategy has _____ since 2020.

worsened 10.95%
stayed the same23.81%
improved 65.24%
Two-thirds of respondents believe the Government’s strategy has improved since 2020.

16. How do you rate the visual appearance of the new Downing Street briefing room? (It will still be used for other briefings)

Weighted average 3.10 out of 5. Average score. In 2020, 3.79 was the weighted average for the then visual look (setting, podiums and branding).

17. Of those who attend Cabinet, who do you believe has been the best communicator during the pandemic?

Rishi Sunak MP55.71%
Matt Hancock MP9.05%
Grant Shapps MP9.05%
Michael Gove MP6.67%
Boris Johnson MP5.71%
Elizabeth Truss MP3.33%
Oliver Dowden2.86%
Kwasi Kwarteng MP1.43%
Jacob Rees-Mogg MP1.43%
Priti Patel MP0.95%
George Eustice MP0.95%
Lord Frost CMG0.95%
Dominic Raab MP0.48%
Alok Sharma MP0.48%
Brandon Lewis MP0.48%
Steve Barclay MP0.48%
For a second year, respondents are most impressed with the Chancellor of the Exchequer (+1.46 points). The Health Secretary (-4.02 points) and Transport Secretary (+6.44 points) follow behind. The Prime Minister has fallen out of the top three. Nine Cabinet attendees received no votes.

18. Which rising stars would you promote at the reshuffle?

1Kemi Badenoch6.43%
2Tom Tugendhat4.09%
2Victoria Atkins4.09%
3Alicia Kearns *3.12%
4Paul Holmes *2.73%
4Tracey Crouch *2.73%
5Joy Morrissey *2.53%
6Gillian Keegan2.34%
7Claire Coutinho2.14%
7Theo Clarke *2.14%
Supporters were invited to nominate up to three MPs or Peers who they see as “rising stars” within the Party and should be considered for a promotion at the reshuffle. 513 votes were recognised for 128 different politicians. We’ve ranked the top ten here. Five are CiC patrons. 80% are women MPs.

19. Where do you source your news from?

Mainstream online media 87.14%
Mainstream broadcast e.g. TV and radio72.38%
Political: POLITICO63.81%
Social media62.86%
Political: Guido Fawkes60.95%
Mainstream print media52.38%
Political: ConservativeHome49.05%
Other (please specify)4.29%
Respondents get their news from a variety of sources, including those not listed as options here e.g. trade and podcasts. Of the three main blogs, POLITICO comes out on top.

20. How trustworthy are these news channels?

Weighted average (change)
Bloomberg 3.91 (+0.13)
BBC 3.89 (+0.24)
ITV  3.76 (+0.26)
Sky  3.68 (+0.26)
CNBC 3.29 (+0.15)
Channel 5  3.12 (+0.18)
Channel 4  2.96 (+0.43)
Al Jazeera 2.58 (+0.13)
Russia Today 1.46 (-)
This is the same order as in 2020. All outlets, except for Russia Today, saw small net increases in trustworthiness.

21. Taking everything into account, would you say that the launch of GB News is a good or bad thing for the UK overall?

Average rating 3.90 out of 5. Good score.

22. Broadly speaking, do you support the PRCA’s six-point Public Confidence Plan for Reform in response to the Cameron Inquiry?

Yes77.87%
No22.13%
Removing unsures, more than three quarters of respondents support the PRCA’s plan.

23. Has your organisation grown / hired new staff during the pandemic?

Yes72.86%
No27.14%
Almost three quarters of respondents said their organisation has grown / hired new staff during the pandemic.

24. “I’m optimistic about the future of our sector.” Where do you stand on that position statement?

Mean average 8.0 out of 10. Very good score. Up from 7.24 in 2020.

ABOUT CiC

25. All things considered, do you feel being a supporter of us is worthwhile?

Yes97.14%
No2.86%
Net satisfaction remains above 97%.

26. Please let us know about any other feedback you have.

N/A.

– 2020 –

ABOUT THE SURVEY

The inaugural CiC Census launched on May 6, 2020, and ran for two weeks. It was promoted in our newsletter, on our website as well as via LinkedIn and Twitter. All supporters (429 at the time) were invited to participate, of whom 154 did (so, 36%). The average time taken to complete it was nine minutes – lower than was indicated. These are the anonymised and aggregated survey results.

ABOUT YOU

1. Age

18-249.74%
25-3442.86%
35-4427.92%
45-5412.99%
55-645.84%
65 and over0.65%
94% of respondents are under 54 vs the average party member who, based on news reports, is 57 years old.

2. Gender

Female25.32%
Male74.68%
A quarter of respondents are female.

3. Ethnicity

White: English / Welsh / Scottish / Northern Irish / British84.87%
White: Irish3.29%
Mixed / Multiple ethnic group: White and Asian2.63%
Any other Mixed / Multiple ethnic background1.97%
Asian / Asian British: Indian1.97%
Any other White background1.32%
Mixed / Multiple ethnic group: White and Black Caribbean1.32%
Black / African / Caribbean / Black British: African1.32%
Any other Black / African / Caribbean background0.66%
Other ethnic group: Arab0.66%
(Excluding those who preferred not to say) 85% of respondents are White British and Northern Irish.

ABOUT YOUR WORK

4. Where do you work – usually and for the most part?

London86.36%
Outside of London13.64%
86% of respondents work in London.

5. How would you categorise your employment – for the most part?

Agency / Consultancy40.26%
Corporate*21.43%
Not-for-profit / Charity*8.44%
Trade association*7.79%
Freelance6.49%
UK Parliament / Constituency5.19%
Other2.60%
Civil Service, including Number 101.95%
UK Government, including Number 101.95%
Retired1.30%
Unemployed1.30%
Think tank0.65%
The Conservative Party0.65%
Two-fifths of respondents work for a consultancy vs 38% in-house*. Employment is at 99%.

6. How would you categorise your role – usually and for the most part?

Public affairs / Government relations / Lobbying56.49%
Public relations / Media relations / Corporate communications / Financial PR27.92%
Other, including Member of Parliament or Peer6.49%
Digital communications / Social media5.84%
Marketing1.95%
Journalist0.65%
UK Parliament / Constituency0.65%
56% of respondents work in public affairs vs 28% in public relations.

7. How would you categorise your seniority in the industry?

Executive15.58%
Manager27.27%
Director / Head*44.81%
CEO / Director General*6.49%
Chairman / Non-Executive Director*1.30%
Other, including Member of Parliament or Peer4.55%
53% of respondents are director level and above*.

8. Have you been, are you or would you like to be a:

YesNoN/A
Special Adviser?66.67%32.61%0.72%
Member of Parliament?47.62%52.38%0.00%
Two-thirds of respondents have an interest in the SpAd career path.
Less than half think the same about being an MP.

ABOUT YOUR SUPPORT

9. When did you join us?

Before our relaunch in May 201937.01%
After our relaunch in May 201962.99%
About two-thirds of respondents have joined since our relaunch.

10. How did you discover us – in the first instance?

Colleague / Friend38.31%
Social media, including LinkedIn and Twitter31.82%
Ellwood Atfield17.53%
Word of mouth8.44%
News article e.g. ConservativeHome.com3.25%
Other0.65%
38% of respondents joined because of a colleague / friend vs 32% via social media.

11. Why did you join us?

Industry networking85.71%
Social aspect50.65%
Contribute ideas and content45.45%
Industry news34.42%
Business development31.82%
Stay relevant31.17%
Job opportunities24.68%
Receive newsletter20.13%
Other3.25%
Respondents cited industry networking (86%) and the social aspect (51%) as main reasons for joining us.

12. Are you interested in being:

YesNo
Mentored by another supporter?66.19%33.91%
A mentor to another supporter?72.22%27.78%
(Excluding those who don’t know) Almost three quarters of respondents are interested in becoming a mentor while two thirds are interested in being mentored.

13. How should we get more women involved?

Separate analysis.

14. Would you or your firm be interested in learning more about:

YesNoDon’t know
Hosting and / or sponsoring an event for us?50.00%29.87%20.13%
Contributing and / or sponsoring content on our blog / in our newsletter?27.27%49.35%23.38%
(Excluding those who don’t know) Half of respondents and / or their firms are interested in hosting and / or sponsoring an event for us in the future. Please get in touch.

ABOUT OUR EVENTS

15. Since May 2019, we have organised three events with speakers:

  • Relaunch: Lord Black in conversation with Katie Perrior
  • Autumn: Kulveer Ranger in conversation with The Rt Hon Priti Patel MP
  • Spring: Industry panel with Sir Robbie Gibb, Paul Goodman and Professor Goodwin.

How many of these did you:

One or moreNone
Sign-up for?57.52%42.48%
Attend?50.00%50.00%
50% of respondents have attended one or more of our networking events vs 58% who registered.

16. How could we improve our events?

N/A.

17. If you couldn’t attend any of our events, after RSVPing, what was the reason why?

Work commitment58.11%
Personal circumstance17.57%
Competing event10.81%
Other9.46%
Change of heart2.70%
Forgetfulness1.35%
(Excluding N/A) 76% of respondents were distracted by work and personal commitments.

18. As of right now, are you planning to attend:

YesNo
CiC Summer Reception 2020?78.22%21.78%
Conservative Party Conference 2020?81.03%18.97%
(Excluding those who don’t know) Fourth-fifths of respondents are still planning to attend party conference in Birmingham.

ABOUT OUR CONTENT

19. Do you:

YesNo
Read our newsletter?86.36%13.64%
Visit our website?50.65%49.35%
86% of respondents read our newsletter while 51% visit our new website.

20. How can we improve our newsletter and website?

N/A.

21. What would you like to be in the newsletter?

Event invitations80.52%
Job opportunities62.99%
Industry updates (summarised news)61.04%
Hear from our parliamentary patrons59.09%
Blog content54.55%
Careers advice50.00%
Mentoring opportunities50.00%
Hear from our industry patrons42.21%
Hear from our chair38.96%
Hear from our directors33.12%
Book reviews25.97%
Competitions / quizzes11.04%
Other2.60%
81% of respondents would like to receive invitations to events, but other factors are gaining traction.

ABOUT THE GOVERNMENT’S COMMUNICATIONS STRATEGY AND MEDIA

22. How would you rate the UK Government’s Covid-19 communications strategy?

Mean average 3.18 out of 5. Average score.

23. How would you rate the original ‘Stay home, Protect the NHS, Save lives’ slogan?

Mean average 4.49 out of 5. Good score.

24. What, if at all, should the new slogan be?

N/A.

25. Which Cabinet minister has impressed you the most (at the podium and during interviews)?

Rishi Sunak54.25%
Boris Johnson15.03%
Matt Hancock13.07%
Michael Gove6.54%
Alok Sharma2.61%
Grant Shapps2.61%
Priti Patel2.61%
Dominic Raab1.31%
George Eustice0.65%
Other0.65%
Robert Jenrick0.65%
Gavin Williamson0.00%
Oliver Dowden0.00%
Respondents are most impressed with the Chancellor of the Exchequer over other cabinet ministers. The Prime Minister and Health Secretary follow behind. Two cabinet ministers received no votes. The Home Secretary was the only woman in the mix.

26. How would you rate these aspects of the daily press briefings? (Out of 5)

Weighted average
The visual look: setting, podiums, branding3.79
Inviting the public to ask questions3.70
Regularity of daily briefings3.54
Use of visual aides3.51
Simplicity of the messaging3.42
Variety of the spokespeople3.42
Duration of daily briefings3.34
Respondents were positive about all nine aspects of the daily press briefings. Visuals strongest, duration weakest (time-keeping an issue as per the comments).

27. Do you think Number 10 should host daily televised press briefings in the future?

Yes45.71%
No54.29%
(Excluding those who don’t know) While the daily press briefings have been largely successful, there is little appetite for them to become a permanent fixture akin to The White House.

28. Some polling indicates that trust in the mainstream media (MSM) is lower than before the pandemic. Overall, do you believe the MSM has provided balanced and unbiased reporting?

Yes38.31%
No61.69%
Almost two-thirds of respondents believe the MSM is failing to provide balanced and unbiased reporting.

29. How trustworthy are these news brands? (Out of 5)

Weighted average
Bloomberg3.78
BBC3.65
ITV3.50
Sky3.42
CNBC3.14
Channel 52.94
Channel 42.53
Al Jazeera2.45
Russia Today1.46
In terms of trustworthiness, half of the news brands received positive scores, with Bloomberg and the BBC leading the pack. Russia Today, by quite some margin, and Al Jazeera received the lowest weighted averages.

ABOUT THE FUTURE

30. Were you able to take advantage of flexible working or work from home schemes before the pandemic?

Yes72.73%
No27.27%
73% of respondents benefited from flexible working and / or working from home before the lockdown.

31. Will you be advocating for the same or more flexible working or working from home schemes after the pandemic?

Yes89.61%
No10.39%
Having made a success of it, 90% of respondents will be advocating for the same or more flexible working and / or working from home after the lockdown eases.

32. What did you like most about working from home?

No commute77.27%
Flexible working60.39%
Higher productivity43.51%
More time to be active41.56%
More money for other things40.91%
More time with family33.12%
Time to really think32.47%
Trust from my manager27.92%
Greater availability19.48%
Other4.55%
Not applicable1.30%
Respondents do not miss the commute, are taking advantage of flexible working and two-fifths are more productive.

33. What did you like least about working from home?

Less time with colleagues59.74%
Distinguishing between work / home58.44%
Less time with friends45.45%
Making a decent routine21.43%
Preferred my old routine16.23%
Juggling my family responsibilities15.58%
Less time with family9.09%
Other8.44%
Not applicable4.55%
Respondents are missing their colleagues and their friends, and three-fifths struggle to distinguish between work and home.

34. “I’m optimistic about the future of our sector.” Where do you stand on that position statement?

Mean average 7.24 out of 10. Good score.

ABOUT CiC

35. All things considered, do you feel being a supporter of us is worthwhile?

Yes97.40%
No2.60%
97% of respondents feel being a supporter of our network is worthwhile.

36. Right now, Conservatives in Communications is staffed by volunteers and is limited in the services it can provide. The cost of maintaining our website and platforms (Eventbrite, MailChimp, SurveyMonkey and WordPress etc), time, travel and very limited entertaining is covered by the staff themselves. Would you be willing to contribute a small annual amount to continue receiving added valued newsletters based on more options as in Q21?

Yes61.69%
No38.31%
62% of respondents would be willing to contribute a small annual amount to the upkeep of the network.

37. How much would you be willing to pay per annum?

Up to £2059.74%
Up to £2521.43%
Up to £309.09%
Up to £494.55%
Up to £352.6%
£50 or more2.6%
60% of respondents would be willing to contribute up to £20 per annum.

38. Please let us know about any other feedback you have.

N/A.