In conversation with six mentees

Kayleigh Hadjimina

Adam: What’s your current role?  

Kayleigh: I am a Parliamentary Campaigns and Engagement Manager currently specialising in the built environment. My role is to develop and implement successful political engagement strategies for the organisation I represent.    

Adam: What do you want to achieve from the CiC-Start mentoring programme?

Kayleigh: I welcome all advice and guidance with respect to progressing my career. CiC-Start mentors are extremely talented individuals, all of whom have impressive careers to date, so any support they can give is invaluable and hugely appreciated.    

Adam: Where do you want to be in five years’ time?  

Kayleigh: I want to be working on campaigns either in-house or for an agency. Ideally, I would be operating at (or approaching) director level. I love the buzz of starting a campaign, pulling together the strategy and looking at innovate new ideas.    

Adam: What’s your advice for young people hoping to get into the profession?  

Kayleigh: Make sure you have mentors, even if it means reaching out to someone you’ve never met. I know it sounds like a cliché because of the scheme, but it’s essential. My first mentor was the head of the policy and public affairs team where I aspired to work. During that mentoring, I expressed an interest in opportunities to shadow colleagues and get involved in projects all of which added to my experience when first getting into the profession.    

Adam: What is your favourite campaign slogan?  

Kayleigh: Margaret Thatcher’s “Don’t just hope for a better life. Vote for one.” during the 1979 campaign. I think this is the strongest, most powerful political slogan ever used. Whether you’re a traditional conservative voter or not, it calls you to action and entices you to engage with politics. 

Chantelle de Villiers

Adam: What’s your current role?

Chantelle: External Affairs Adviser at the British Retail Consortium (BRC) which is the go-to trade association for all retail businesses in the UK. My role is to represent the industry to Government by telling the story of retail, to drive positive change and create an economic and policy environment that enables retail businesses to thrive.

Adam: Why did you join the CiC-Start scheme?

Chantelle: I always strive to reach my full potential and I am committed to developing my skill set. The CiC-Start scheme provides a fantastic opportunity to learn new skills from more experienced professionals and think differently about approaches to political or communications campaigns.

Adam: What do you want to achieve from the mentoring programme?

Chantelle: I’m interested in ‘doing’ public affairs differently, particularly now as we have all had to adjust to a new way of working and engaging with stakeholders virtually. I hope to get a different perspective as to how to deploy and utilise strategic communications to help achieve a campaign objective.

Adam: Where do you want to be in five years’ time?

Chantelle: At some point I’d like to try agency life and get more exposure to working in different industries. I have a passion for campaigning and so I hope in five years I have achieved some big campaign wins and can move into a more advisory role.

Adam: What is your favourite campaign slogan?

Chantelle: The three most famous words of 2016, “Take Back Control,” that made what many thought was the impossible, possible. It was a genius strategy which packaged up many issues into one and resonated with a lot of people from different walks of life.

Alex Cassells

Adam: What’s your current role?

Alex: I’m an Account Manager in the corporate team at 3 Monkeys Zeno, a global communications firm. While my background is in public affairs and politics, I support a range of clients within the consumer technology, finance as well as recruitment industries; offering various aspects of corporate communications support. My goal is to become a leader that junior colleagues aspire to be and that senior colleagues know they can depend on.

Adam: What do you want to achieve from the CiC-Start mentoring programme?

Alex: We learn through observing and listening to those around us. 3 Monkeys Zeno has many positive leaders who I learn from each day, however, I’m always open to broadening the range of mentors that influence my career trajectory. I truly believe my assigned mentor is one of the best the industry has to offer, and I can improve as a consultant through taking on board the lessons they offer me.

Adam: Where do you want to be in five years’ time?

Alex: Personally, I try not to plan too far ahead, as I think it has the propensity to alter your judgement on the immediate situation you are in and the opportunities that lie in front of you. Whatever road I do take, I aim to be pushing career boundaries and be proud of the achievements I’ve had by that stage in my career.

Adam: What’s your advice for young people hoping to get into the profession?

Alex: It is tough starting on the career ladder (especially in communications), but I cannot stress enough the importance of building your network. There is no benefit of being shy at a networking event, so get out there and meet people. You never know what opportunities might come out of just talking to new and old connections. Also, when crafting your CV, focus on those few things that make you unique from the other 100 CVs that your future employer may look at.

Adam: What is your favourite campaign slogan?

Alex: “Yes We Can” from Obama’s 2008 presidential campaign. This is my favourite slogan because it is concise, simple to understand and inspires both hope and patriotism. Communications involves conveying a message to an audience in the easiest way. However, at times, it’s also about having your message create an emotion that results in a clear action. These three words do just that and contributed to his decisive victory.

Samir Dwesar

Adam: What’s your current role?

Samir: I’m a Senior Account Manager at Cavendish Advocacy, where I support our directors in managing client accounts across many sectors, including the environment, technology and travel. I also help the consultancy secure new business and work closely with junior colleagues on their professional development.

Adam: Why did you join the CiC-Start scheme?

Samir: Having only worked in an agency environment for a year (I have an in-house background), I was very keen to learn from someone who had considerably more consultancy experience. I also see the scheme as a hugely valuable opportunity to think a little outside the box about what I want to achieve in terms of professional and personal development.

Adam: What do you want to achieve from the mentoring programme?

Samir: During the introductory meeting with my new mentor, I outlined how I was keen to focus on tips and strategies for generating new business, how to successfully build and develop client relationships as well as how to become a trusted colleague and go-to person for my areas of strength. I would also like to build my confidence when it comes to writing proposals and pitching.

Adam: Where do you want to be in five years’ time?

Samir: This is always a tricky question! Leaving in-house for agency was absolutely the right choice for me, and I hope to thrive and remain in this environment. In five years’ time, success for me would of course be a more seniority and a few new business wins, but above all having clients who I love working with and a continued supportive workplace environment.

Adam: What is your favourite campaign slogan?

Samir: “It’s Morning Again in America” from the 1984 presidential election. Not only does it come from one of the most effective campaign ads in US political history, it evokes a sense of optimism, patriotism and success.

Phoebe Sullivan

Adam: What’s your current role?

Phoebe: I’m an Account Manager within the growing public affairs team at Built Environment Communications Group (BECG). I help develop stakeholder engagement strategies and project management across London and further afield. My day-to-day projects range from masterplan housebuilding to DCO consultations. I’m also reaching the end of my master’s degree in global diplomacy.

Adam: What do you want to achieve from the CiC-Start mentoring scheme?

Phoebe: BECG has really helped me understand the role and importance of communications within the business framework. Many of the directors have already assumed the unofficial role of mentor, however I appreciate the value in learning from others beyond my immediate BECG network. I believe my assigned mentor from this programme will provide invaluable insight, which I can relay onto others one day.

Adam: Where do you want to be in five years’ time?

Phoebe: I’d like to progress my career and gain new experiences in larger, more diverse projects and campaigns as well as develop further skills in both management and strategy. I’m grateful for the opportunities I’ve received so far and am looking forward to meeting more people in our field and getting further involved in different organisations and think tanks.

Adam: What’s your advice for young people hoping to get into the profession?

Phoebe: Practice great time management… every day. Having a full-time job, completing a master’s degree part-time and being heavily active within my local association (or any extra-curricular for that matter) can be straining at the best of times. However, it’s all worth it in the end and one must diversify when our CV’s may not be as solid as others. I would advise participating in as much as is possible, going for the difficult projects, the extra qualifications or getting more involved in your local association. In order to do this, we must practice the art of great time management – although that’s easier said than done!

Adam: Who inspires you and what one tip can you share?

Phoebe: My current favourite quote: “Do the best you can in every task, no matter how unimportant it may seem at the time. No one learns more about a problem than the person at the bottom” – Sandra Day O’Conner, Former Associate Justice of the Supreme Court of the United States.

One tip which I’ve found useful: The biggest communication problem is we do not listen to understand, we listen to reply. I only have limited experience, but I have found that when you’re starting out it’s imperative to listen to understand and not simply just reply.

Oliver Hazell

Adam: What’s your current role?

Oliver: I’m a Senior Account Manager at Cavendish Advocacy, where I support a range of clients to assess what they need to promote or defend their interests. I also support our team with various new business opportunities. My aim is to develop into a colleague who directors can trust to deliver high-quality proposals as well as guide junior colleagues on strategic queries.

Adam: Why did you join the CiC-Start scheme?

Oliver: I want to continue developing professionally, and that means discovering new ways to innovate, think differently and add real value for clients. Cavendish Advocacy offers excellent development opportunities, however I believe it’s useful to utilise industry networks too.

Adam: What do you want to achieve from the mentoring programme?

Oliver: I want to rethink about my professional development i.e. my career is more of a journey I will go on – with employers supporting me. I’ve had my first mentoring session and we’ve already set personal goals for me to achieve, which is really positive.  

Adam: Where do you want to be in five years’ time?

Oliver: My mentor posed this exact question during our first session. I thought I had this mapped out in achieving a certain level of seniority. But through our discussion, I realised I need to look at which internal and client-facing roles I enjoy the most and what managerial skills I really want to develop.

Adam: What is your favourite campaign slogan?

Oliver: The Tory Party’s 2015 “Long-Term Economic Plan”. Having worked on that election campaign and seen firsthand the message discipline, it was a real learning opportunity.

Meet the matches

Aaron Kent, PR Team Assistant at TopCashback, has been paired with Michael Jefferson, Principal, Capital Markets and Wholesale Policy at UK Finance. Alex Cassells, Account Manager at 3 Monkeys Zeno, was matched with Lionel Zetter, Patron of Conservatives in Communications.

Callum Attew, Senior Account Executive at MHP Communications, has been paired with Alex Greer, Political Consultant and Director. Chantelle de Villiers, External Affairs Adviser at the British Retail Consortium, was matched with Samantha Magnus-Stoll, Consultant.

Emmanuel Hanley-Lloyd, Senior Account Executive at Connect, has been paired with Daniel Gilbert, Senior Director, Advocacy at Hanover Communications. Finley Morris, Account Executive at WA Communications, has been paired with Iain Anderson, Executive Chairman at Cicero/AMO.

Jeanmiguel Uva, Senior Account Executive at Hanover Communications, was matched with Lisa Townsend, Director at WA Communications. Joe Carton, Account Manager at Red Consultancy, has been paired with Peter Botting, Strategy, Storytelling & Speaker Coach.

Kayleigh Hadjimina, Parliamentary Campaigns and Engagement Manager at the Royal Institution of Chartered Surveyors, was matched with Samuel Coates, Strategy Consultant. Michaela Regan, Clinical Affairs and Commissioning Adviser at Cystic Fibrosis Trust, has been paired with Robert Gill, Lead Policy Advisor at Scope.

Nicholas Dunn-McAfee, Public Policy Manager at the British Fur Trade Association, was matched with Kevin Bell, Patron of Conservatives in Communications. Oliver Hazell, Senior Account Manager at Cavendish Advocacy, was paired with Tom Martin, Director at Quatro.

Ollie Simmonds, Account Executive at Headland Consultancy, was matched with Robert Lingard, Managing Director at White Stork Consultancy. Patrick Adams, Public Affairs Consultant, has been paired with Adam Honeysett-Watts, Founder & Director at do Different. and Principal Director at Conservatives in Communications.

Phoebe Sullivan, Account Manager at Built Environment Communications Group, was matched with Aisha Vance-Cuthbert, Head of Communications at One Housing. Philip Campbell, Head of Policy and Communications at The National Federation of Roofing Contractors, has been paired with Sophie Fitton, former Group Head of Corporate Communications & International Engagement at Centrica.

Samir Dwesar, Senior Account Manager at Cavendish Advocacy, has been paired with Matt Silver, Campaign Director at Babel PR. Sam Gold, Public Affairs Officer at Which?, was matched with Naomi Harris, Director at WA Communications.

We were unable to secure permissions from two additional pairings.

Inaugural network survey

Today, we are pleased to launch our inaugural network survey – Conservatives in Communications (CiC) Census 2020 – and invite all supporters to participate! This is your once-a-year opportunity to provide feedback, so we can better serve you and add more value going forward.

ONLY SUPPORTERS CAN PARTICIPATE. CHECK EMAIL FOR LINK

As you will know, we are an independent and informal industry network that presents like-minded individuals with the opportunity to mingle, gossip and share ideas, and, where appropriate, provide sector expertise to the Party machine.

We relaunched in 2019 – with a new chair and directors, a website and some social media – and our mission is to be more dynamic, proactive, diverse and transparent than in previous years. Please do take a moment to review what we consider to be our top 10 achievements to date:

  • Rebuilt the network to 400 professionals, from a real variety of backgrounds
  • Expanded our pool of industry patrons and directors
  • Created 19 parliamentary patrons (that’s one peer and 18 MPs – a majority from the 2019 intake)
  • Brought on board someone to support and develop Young Tories in Comms
  • Organised and invited you to three networking receptions in Westminster and outside the bubble, with the home secretary and two former directors of communications at No.10
  • Partnered with BECG, Ellwood Atfield and Kekst CNC to sponsor and host those occasions, so that we have zero debt
  • Campaigned for several supporters, of whom six were elected MPs
  • Published and promoted 24 blog posts – from the team and our supporters – several of which have been republished on conservative news sites
  • Circulated regular e-newsletters and migrated database from Google over to MailChimp
  • Grown our social community on LinkedIn and Twitter. Remember to follow us!

This survey should take you no longer than 10 minutes to complete and is completely anonymous – we will not know who’s provided which answers. Deadline: 5pm on Wednesday, May 20.

While all the raw data and copy will remain internal, by participating in this survey you agree to us publicising – on an aggregated basis – any, and all, findings.

Best wishes,

Adam, Aisha and Alec

P.S. Check out Adam’s latest blog post on getting more women involved!

“Tories in Comms has accomplished a lot in 12 months and I believe it has a bright future; adding value to supporters’ professional and personal lives. Based on the conversations I’ve had, there is real appetite to do even more – we just need to agree on the priorities. This survey presents the perfect opportunity to do just that. Thanks in advance for your contribution!”

–Katie Perrior, Chair of iNHouse Communications and CiC

“I’ve been a supporter of Tories in Comms for several years and was grateful for your support during the general election campaign. I would recommend the group to all conservatives in communications, so that they benefit from the networking and business development opportunities as well as the chance to contribute ideas and content via its blog and newsletter.”

–Theo Clarke MP, Patron and an early Supporter of CiC

Tories in Comms marks first anniversary since relaunch

Invites supporters to complete inaugural survey, including reaction to Covid-19 strategy

Conservatives in Communications (CiC), the independent and informal industry network for professionals, marks one year since the group was relaunched.

The network now boasts almost 400 supporters from a variety of backgrounds. Iain Anderson and Kulveer Ranger are among those providing business expertise as industry patrons, while circa 20 peers and MPs – largely from the 2010, 2015 and 2019 intakes – form a new tier of parliamentary patrons who represent a number of different interests.

Katie Perrior, chair of iNHouse Communications and a former Director of Communications at No.10, remains as figurehead of the group. Adam Honeysett-Watts – with the support of Aisha Vance-Cuthbert and Alec Zetter – manage day-to-day operations. Finley Morris was recently brought on to develop and drive its dedicated youth effort.

The network has organised a number of events in Westminster and off Fleet Street, including a Q&A with the Home Secretary Priti Patel MP and a panel discussion about lessons learned from the general election campaign, featuring Sir Robbie Gibb, Professor Matthew Goodwin and Paul Goodman of ConservativeHome.com. BECG, Ellwood Atfield and Kekst CNC sponsored them.

In addition, the group has an active industry blog and circulates regular e-newsletters; the latest of which encourages supporters to participate in its inaugural survey: Conservatives in Communications (CiC) Census 2020. The census is being billed as a “once-a-year opportunity to provide feedback, so we can better serve you and add more value going forward.”

The survey comes at a critical time for the industry as professionals get to grip with Covid-19. It includes questions about the government’s communications strategy, current and future slogans, highly rated Cabinet ministers, future televised press briefings, trustworthiness of the media, flexible working and work from home (WFH) schemes, and an optimism tracker.

Adam Honeysett-Watts, Principal Director, said:

“We’ve made good progress towards our mission to be a more dynamic, proactive, diverse and transparent industry resource. That said, there is much more we could and should be doing – when it comes to getting more women involved – so, we look forward to analysing the results, determining priorities and acting on them over the next year.”

For more information, including how to sign-up for events, email us. The findings are expected to be published in late May.

Priti decent turn of events

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector

Last week, the BBC issued an apology after Andrew Marr accused Home Secretary Priti Patel of laughing during an interview about Brexit. Quite rightly so – because she wasn’t. Shortly after the statement was released, the Conservatives in Communications (CiC) network welcomed the Home Secretary to our autumn reception, which took place at the Ellwood Atfield Gallery in Westminster and was kindly sponsored by Built Environment Communications Group (BECG).

Before she was elected as an MP – and promoted to several roles within Number 10, HM Treasury, DWP and DfID – Patel worked in the communications sector. Her analysis of the current state of play and her advice to the PR industry were therefore of relevance, interest and well-received by the many professionals in the room. As you might expect, much of her fireside chat with Kulveer Ranger, patron and a former advisor to Boris Johnson, focused on delivering Brexit, and the dynamics between the party and Parliament.

Unsurprisingly, these issues continue to dominate the agenda this week. What begun as just a slogan in Manchester – ‘Get Brexit Done’ or ‘Get Brexit Sorted’ to our friends north of the border – has become a shared common purpose that most Tories are united behind. In fact, Patel was keen to point out that the whole of the parliamentary party backed both the second reading and the programme motion on Tuesday. That was some whipping, but also representative of the public’s general angst, clear and disciplined messaging and a determination to move on and forward.

Sadly, while the second reading did – the programme motion didn’t pass in the House, so we are back in limbo; exactly what businesses wanted to avoid. Extra time to debate the deal won’t really change anything. As I’ve written in the past: One constant throughout these past four years has been the failure of the remain and remoan camp to run an effective operation and win enough support. Has anything changed? No. But Johnson is willing to compromise. Opposition parties should vote for the election motion this afternoon. Failing that, MPs should back the election bill on Tuesday.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website.

New PM, autumn reception

Adam said:

On behalf of our chair, patrons and directors, I would like to congratulate the Rt Hon Boris Johnson MP on being elected Leader of the Conservative Party and on becoming our next Prime Minister (effective Wednesday, July 24, after PMQs). We wish the incoming No10 communications team well. In addition, we thank the Rt Hon Jeremy Hunt MP for his commitment and applaud his excellent campaign.

It is our intention to invite someone from the new administration to speak at our reception on Wednesday, October 23, which will take place at the Ellwood Atfield Gallery and is sponsored by Built Environment Communications Group (BECG) – one of the top three fastest growing PR consultancies in the UK (PR Week). You can RSVP here.