Northern Ireland needs real leadership, not soundbites

GUEST POST: Timothy McLean is a Parliamentary Researcher. Follow on Twitter. Connect on LinkedIn 

The Belfast (Good Friday) Agreement and the structures envisaged therein were premised on the understanding that cross community consent would be required for all important and controversial decisions. Throughout the Brexit process, the Conservative administration and the EU were at pains to point out their unwavering support for the agreement in all its parts.  

While an explosive cocktail of grievances is responsible for the recent violence on our streets, the UK government and the EU cannot absolve themselves of responsibility. Promises were made and broken. Warnings were delivered and dismissed as hollow. The lack of appreciation or, dare I say, disinterest in the genuine concerns of loyalism has led us to this dangerous juncture.  

It is hardly surprising that loyalism has reacted angrily when, by their actions, both sides have given credibility to the narrative that violence pays. If the mere threat of violence from dissident republicans is enough to achieve a political solution (i.e., no Irish land border) then loyalism will, rightly or wrongly, conclude that their actions are an acceptable means to an end. 

At the Conservative hustings in Northern Ireland, Boris Johnson was adamant that under no circumstances would he agree to a regulatory border in the Irish Sea. Fast forward to the present day and the streets are littered with signs which read ‘Ulster betrayed by Boris’. It cannot be understated just how palpable the sense of anger and betrayal is within the wider unionist and loyalist family. 

Unionism and loyalism feel strongly that the Protocol has usurped Northern Ireland from Great Britain and fundamentally undermined the constitutional settlement without consent. Who can feasibly argue that subjecting one part of your nation to the rulings of a foreign court doesn’t represent a constitutional change? 

Of course, violence must be condemned and is no solution to the problems which the Protocol has created. It is also fair to say that the crisis of confidence within loyalism is influenced by a range of factors, not least the failure of the PPS to charge any Sinn Fein politician with breaching Covid regulations at a mass republican funeral last June. 

However, it is not good enough for the government and the EU to say that loyalism must suck it up. Northern Ireland can only operate properly when there is consent from all sides. The Protocol does not command that support, undermines the Belfast Agreement and is at the root of the recent violence we have seen. The Conservative party has a duty to stand-up for Northern Ireland and the integrity of our country. Will they rise to the occasion? 

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This piece was written for our website.

Delivering bad news

Adam Honeysett-Watts is Principal Director at Conservatives in Communications, Co-Chair of the PRCA Corporate Group and Founder & Director at do Different. 

I recently hosted an event for the PRCA Corporate Group, where we discussed ‘delivering bad news’.

With many thanks to two of my clients: Aisha Cuthbert, Head of Communications at One Housing, and Andy Taylor, Head of External Affairs at Network Rail, as well as Conservatives in Communications patron Kulveer Ranger, Global Head of Strategy and Communications (Financial Services & Insurance) at Atos, for your contributions.

In brainstorming topics for our first event of the year, we felt that 2021 – as we finally emerge from the global pandemic and adjust to the full impact of Brexit – is shaping up to be a challenging economic environment for both large and small businesses alike. You only had to hear the Chancellor’s Budget – where he revealed a titanic shift in policy towards a higher tax, bigger borrowing, expanded state – to understand the difficulties that are facing us.

While many of the tough decisions, such as making redundancies, have been postponed again until after the furlough scheme ends, we believe corporate communications professionals may well find themselves tasked with articulating and delivering bad news as their organisations navigate these challenges. 

So, we discussed how to mitigate the negative impact on our companies, and salvage reputation when things are going south. Hopefully, it was a useful exercise for those starting out, those who have recently switched roles, and even for those seasoned pros to pick-up new tips and share ideas. 

This piece was written for do Different.

Singapore-on-Thames: why is this a bad idea?

GUEST POST: Tony Freeman is a Freelance Thought Leadership Consultant specialising in financial technology. Follow on Twitter. Connect on LinkedIn 

Shortly after the 2016 EU referendum, I visited Singapore to meet-up with clients and colleagues in my role as Brexit policy manager for a large US-headquartered global financial services firm. I offered to deliver a briefing for the local team and was greeted with a response that was to become remarkably familiar as I visited other office locations in Indo-Pacific and the Americas. Incredulity is the best word to describe their viewpoint, which was driven by two factors: very slanted local media reporting and a lack of understanding about what the EU is (and wants to be).

I’m a typical Tory – meaning I’m a long-term Eurosceptic. We joined an economic community but were being increasingly drawn into a political superstate. I’m a free marketeer who wants global trade to flourish. A rising tide really does lift all boats! Where I’m less typical, I suppose, is that while I’m no fan of the Customs Union I am very much in favour of the Single Market.  

My experience of dealing with Brussels over many years of working on financial services regulation led me to believe the UK would be better off out the EU. When you see how the sausages are made you can’t help but think about becoming a vegetarian … Despite this, I was surprised by the result and very apprehensive about how the exit process would work. (It turned out to be worse than I thought, however that’s for another day.) 

Back to Singapore. Anticipating their puzzlement about why the UK had gone mad, I did some homework on the astonishing success of its economy. When Singapore separated from Malaysia in 1965 it was a very undeveloped country. Its population was estimated to be 50% illiterate, malaria was rife and its GDP per capita was only US$516. It has almost no natural resources – it must import water and sand from its near neighbours. So, going it alone was a very brave move indeed.  

However, by 2018 Singapore’s GDP per capita had reached US$87k – higher than the US. For comparison, Ghana – another former British colony – took its GDP per-head from US$974 in 1970 to a meagre US$2,200 in 2018. This is despite being richly endowed in natural resources: its colonial name was The Gold Coast! The decision by the UK to leave the EU was, by comparison, a more modest change. 

So, why do many people seem to think that using Singapore as a model is a bad idea? The concept appears to be that Singapore is a low-regulation country. This is a misconception. My experience, based on dealing with financial regulators, is that Singaporean regulators and policy-makers do not fit any sort of stereotype. They do not have any hesitation to do what is appropriate for their market and they have a very business-orientated approach.

A key part of any policy is that it should enable growth. Conversations with regulators very often revolve around what you are not allowed to do. In Singapore, it’s all about encouraging you to do more – and to do it in Singapore. This isn’t de-regulation. Singapore now has many advantages: low taxes, stable politics, a robust legal system and zero tolerance of corruption. And alongside these: a strong regulatory system is also a cornerstone; it attracts business. 

The phrase ‘Singapore-on-Thames’ appears to have been coined by the media with its origins in the fears and prejudices of politicians in the EU. The UK won’t become another Singapore, however that doesn’t mean we can’t learn from its success. I hope we do. 

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This piece was written for our website. 

2021 local elections – to be or not to be?

GUEST POST: Joshua Woolliscroft is an Account Manager at MPC. Follow on Twitter. Connect on LinkedIn

For amateur and professional psephologists alike, this year’s local elections – if they go ahead – look set to be more exciting than usual. Not only is this the first electoral clash between the Prime Minister and Sir Keir Starmer, it is also a double batch with the 2020 cancelled contests rolled into one.

The big question is has the Government’s handling of the pandemic had an impact on its overall popularity? And, perhaps more crucially, will the successful roll out of the vaccine and the signing of the Brexit trade deal give Boris Johnson a surprise bounce?

Looking back at 2016 and 2017 – when these elections last took place – you see two very different pictures. 2016 was the swan song of David Cameron’s premiership, his last tilt at the polls ahead of the EU referendum. The election saw a swing against the Conservatives, leading to the loss of 50 councillors and one council. Conversely, in 2017, Theresa May took 11 councils; skewering UKIP on the right and Jeremy Corbyn’s Labour on the left.

Although a notoriously inaccurate indication of local voting intention, the polls are stubbornly tied with the Government and HM Opposition jockeying for a one-point lead. CCHQ may be hoping for a repeat of 2016, where Labour squeaked a narrow lead with very little to show for it. While the launch of the Reform Party could chip away at vulnerable authorities, no one – except for Nigel Farage – is expecting a serious challenge from them right now.

Assuming the roll out of the vaccine remains on track throughout Winter and into Spring, the electorate may, just might, vote Conservative. Equally, delays or a perception of mismanagement could lead to a vengeful public seeing Labour as a slightly safer choice.

It is often said that the electorate is capable of anger, but rarely gratitude. A good day for the Prime Minister should be one the pundits barely notice, shaving a few councils and retaining most mayoralties. There has been a lot of talk about momentum in British politics. An average to fair result for the Tories in May (or later) could sap some much needed energy from Labour.

Hard as it is to believe, the first rays of a post Covid-19 morning could be on the horizon. If the Government wants to be re-elected in 2024, they need to seize the initiative of that new dawn. Avoiding a disaster this year should be the first step in the right direction.

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This piece was written for our website. 

A lockdown readathon

Adam Honeysett-Watts is Principal Director at Conservatives in Communications

Having badgered folks to read more books during the lockdowns, I decided to practice what I was preaching and also to make a note of everything I got through (all 36 – circa 11,000 pages). The only sequence to the below is the order in which I finished them. This list combines non-fiction and fiction titles as well as political and non-political genres.

For consistency, all links direct to publisher sites or Amazon. For availability, check with your independent bookseller before online retailers. Book information relates to the copies I own.

1. The MAGA Doctrine: The Only Ideas That Will Win the Future by Charlie Kirk

HarperCollins | 2020 | Hardback | 256 pages            

Love him or loathe him, Donald J. Trump is the 45th President of the US; but, how did we end up here? Turning Point USA’s founder-president sets out the ‘Make America Great Again’ (MAGA) stall – the movement that brought Trump to The White House – and how he intends to win a second term (clue: ‘Keep America Great’ is the new slogan).

Rating: 3 out of 5.

2. National Populism: The Revolt Against Liberal Democracy by Roger Eatwell & Matthew Goodwin

Penguin | 2018 | Paperback | 384 pages

Professor Goodwin brought up ‘national populism’ – the 21st century conundrum, including MAGA, that’s challenging mainstream politics – at the Conservatives in Communications Spring 2020 Reception. This text goes further – beyond lazy stereotypes of Brexit and Trump supporters – and looks at what is next: will Matteo Salvini become the next Prime Minister of Italy?

Rating: 4 out of 5.

3. Call Me by Your Name by André Aciman

Atlantic | 2009 | Paperback | 256 pages

Set in 1980s Italy – in fact, the film was directed about an hour from Salvini’s hometown of Milan – this real page-turner centres on the blossoming relationship between an intellectually precocious and curious teenager, Elio, and a visiting scholar, Oliver. It chronicles their short, summer romance and the 20 years that follow, which is developed in the sequel ‘Find Me’.

Rating: 5 out of 5.

4. Find Me by André Aciman

Faber & Faber | 2019 | Hardback | 272 pages

Billed as the sequel to ‘Call Me by Your Name’, this novel focuses on three romances: that of Elio’s father and a younger woman, called Miranda; that of Elio and an older man, called Michel; and that of Elio and yes, Oliver. If you discovered the former, you should definitely read this; though a word of warning… manage your expectations!

Rating: 3 out of 5.

5. The Gatekeeper by Kate Fall

HarperCollins | 2020 | Hardback | 272 pages

The Baroness was at the heart of David Cameron’s administration for over a decade. As one of the former Prime Minister’s most trusted advisers (Deputy Chief of Staff), this is a must-read for any current and wannabe media or policy SpAd. It is full to the brim with snippets of information, including several new revelations.

Rating: 5 out of 5.

6. Triggered: How the Left Thrives on Hate and Wants to Silence Us by Donald Trump Jr.

Center Street | 2019 | Hardback | 304 pages

This isn’t elegant prose, but it’s a wide-ranging and colourful book – think Boris Johnson and Jeremy Clarkson on speed – that covers everything from his childhood to the present day and beyond. If you follow him on social media and you’re (i) right-leaning – you will love it, but if you’re (ii) anything else – I can’t really guarantee your reaction.

Rating: 4 out of 5.

7. Friends, Voters, Countrymen: Jottings on the Stump by Boris Johnson

HarperCollins | 2002 | Paperback | 288 pages

Like ‘The Gatekeeper’ – albeit early on in his career – this memoir, of his campaign to become the MP for Henley and endorsed by Jeremy Paxman, is essential reading for any Tory candidate. It is both educational and entertaining, and reflective of his personal style for The Telegraph and The Spectator, including phrases that are now synonymous with him.

Rating: 4 out of 5.

8. The Strange Death of Europe: Immigration, Identity, Islam by Douglas Murray

Bloomsbury | 2018 | Paperback | 384 pages

The Literary Review is spot on here: “Disagree passionately if you will, but you won’t regret reading it.” The author dares to tread where others have avoided like the plague – focusing on three traditionally sensitive topics – however, in my opinion, he does it all rather well; although, perhaps, it could have been written with half as many words.

Rating: 4 out of 5.

9. Seventy Two Virgins by Boris Johnson

HarperCollins | 2005 | Paperback | 336 pages

Now Shadow Arts Minister, this was his first novel to be published, thereby making him the third novelist – after Disraeli and Churchill – to become Prime Minister. POTUS is set to address both Houses of Parliament and there’s an Islamist terrorist plot to assassinate him. Roger Barlow, a hapless backbench MP (hapless like the book), aims to foil the attack to distract from a scandal.

Rating: 2.5 out of 5.

10. Matteo Salvini: Italy, Europe and the New Right by Alessandro Franzi & Alessandro Madron

goWare | 2019 | Paperback | 104 pages

This is a map that seeks to answer one simple question: who is Matteo Salvini, really? As both Vice-Prime Minister and Minister of the Interior (in 2018) the number of non-European illegal immigrants to land in Italy fell by 100,000, and – if current polls are to be believed and his digital and media strategy is anything to go by – he is on course to become their next prime minister.

Rating: 3 out of 5.

11. Have I Got Views for You by Boris Johnson

HarperCollins | 2008 | Paperback | 448 pages            

Published just after he was elected as Mayor of London (first term), this is an anthology of some of his best articles for The Daily Telegraph – such as observations on British society and foreign affairs (including China) – coupled with several new hits. As with both ‘Friends, Voters, Countrymen’ and ‘The Churchill Factor’, this is educational, entertaining and easy to read.

Rating: 4 out of 5.

12. Positive Populism: Revolutionary Ideas to Rebuild Economic Security, Family, and Community in America by Steve Hilton

Penguin | 2018 | Hardback | 240 pages

Along with another Steve (Bannon) and Dominic Cummings, Hilton is one of the political mavericks of our age. Here – in a similar vein to his ‘Invitation to Join the Government of Britain’ (Conservative Party 2010 manifesto) – he begins with an ‘invitation for you to participate in the next revolution’ and puts forward interesting ideas on the economy, society and government.

Rating: 4 out of 5.

13. The Dream of Rome by Boris Johnson

HarperCollins | 2007 | Paperback | 304 pages

Now Shadow Education Minister, here, he discusses how the Roman Empire achieved political and cultural unity in Europe, and compares it to the failure of the European Union to do the same. Not usually one for historical books, this is both an authoritative and amusing study – with plenty of lessons for all of us – and I read it in a few sittings.

Rating: 4 out of 5.

14. The Wages of Spin by Bernard Ingham

John Murray | 2003 | Hardback | 272 pages

This week marks over three decades since Britain elected its first female Prime Minister, Margaret Thatcher. Sir Bernard’s a journalist and former civil servant, who served as the Iron Lady’s Chief Press Secretary throughout her time in No.10. We hear first-hand (and slowly) how spin-doctoring developed, from the man who is wrongly attributed with its invention.

Rating: 3 out of 5.

15. Campus Battlefield: How Conservatives Can Win the Battle on Campus and Why It Matters by Charlie Kirk

Post Hill Press | 2018 | Hardback | 160 pages

I’d read mixed reviews about this, but purchased a copy, since I enjoyed ‘The MAGA Doctrine’ and wanted to see whether Charlie’s experiences resonated with my own young conservative days. Bit pricey, considering how short the text is; however, there’s good intention and some decent content – if you ignore the partisan approach, marketing pitch and re-printings of his tweets!

Rating: 3 out of 5.

16. My Fellow Prisoners by Mikhail Khodorkovsky

Penguin | 2014 | Paperback | 96 pages

Described by The Economist as “the Kremlin’s leading critic-in-exile” (after eight years inside he now resides in London), this is a selection of brilliantly written essays about the author’s first hand accounts of prison life and the people he encountered. It is a clever and quick read, and more people should be made aware of it.

Rating: 4 out of 5.

17. Dangerous by Milo Yiannopoulos

Dangerous | 2017 | Hardback | 232 pages

Akin to ‘Campus Battlefield’, I’d heard mixed reviews and all of the drama around its release just made me want to read it more. The reality, in my opinion, is that the contents of the book, while certainly not everyone’s cup of tea, are far less controversial than its publication (even boring in parts) – conservatives will largely agree with his message while liberals will largely disagree.

Rating: 3 out of 5.

18. The Descent of Man by Grayson Perry

Penguin | 2017 | Paperback | 160 pages

The celebrated artist and media personality Grayson Perry explores masculinity. In short, I think it is well written (and illustrated) – although it took me a while to get into it; however, I didn’t feel there was anything new and therefore, at best, it’s a conversation starter (perhaps that alone might be considered a success?)

Rating: 3 out of 5.

19. Michael Gove: A Man in a Hurry by Owen Bennett

Biteback | 2019 | Hardback | 432 pages

Ignoring the endless typos (I have never spotted so many typos in one book – did anyone proof it?), I really enjoyed reading this biography. The author successfully combines old and fresh information to tell us the story about one of the most recognisable and central characters in British politics today.

Rating: 4.5 out of 5.

20. Celsius 7/7 by Michael Gove

Weidenfeld & Nicolson | 2006 | Hardback | 160 pages

I only learned about this text having read Owen Bennett’s book on the man (see above), but glad I did. In writing ‘Celsius 7/7’, which describes how the West’s policy of appeasement has provoked yet more fundamentalist terror, Gove names both Dominic Cummings and Douglas Murray among those whose conversations and ideas helped shape his thinking.

Rating: 4 out of 5.

21. First Confession: A Sort of Memoir by Chris Patten

Penguin | 2017 | Hardback | 320 pages

A man who’s been there at pivotal moments: Chairman of the Party (winning the 1992 election, but losing his own Bath seat), the last Governor of Hong Kong, Chairman of the Independent Commission on Policing for Northern Ireland (pursuant to the Good Friday Agreement) and Chairman of the BBC Trust (when the Jimmy Savile scandal broke). Absolutely captivating.

Rating: 4 out of 5.

22. Party Games by Fiona Cuthbertson

Blossom Spring | 2020 | Paperback | 316 pages

Fiona’s first novel addresses love and corruption in the seat of power – from a female perspective. However, for those of either sex and who have worked in Parliament or on Whitehall will enjoy this – and perhaps associate with some of the content. I look forward to her second book, which is in the works.

Rating: 3 out of 5.

23. Great Again: How to Fix Our Crippled America by Donald J. Trump

Simon & Schuster | 2016 | Paperback | 208 pages

I didn’t read this in 2016, however I decided to now since he’s seeking re-election. In a similar vein to ‘The MAGA Doctrine’, you get a better feel what the 45th President of the US does and doesn’t believe, but this time you get to judge him on his record in office as well as in business. I wonder if Boris has read it too (see “get it done” p.123 and “shovel-ready projects” p.165)?

Rating: 3 out of 5.

24. The Picture of Dorian Gray by Oscar Wilde

Penguin | 1994 | Paperback | 256 pages

A friend of mine bought this for my 18th birthday (I’m not sure what she was hinting at) and, though I’ve watched the 2019 film adaptation, I’ve never got round to reading this gift – until now, during lockdown. Another book I wish I’d read earlier as the writing is beautiful and I’ve a lot to learn.

Rating: 5 out of 5.

25. One Minute to Ten: Cameron, Miliband and Clegg. Three Men, One Ambition and the Price of Power by Dan Hodges

Penguin | 2016 | Paperback | 384 pages

I’m (usually) a fan of Dan Hodges’ writing, so it wasn’t a difficult choice to pick-up a copy of this book (in 2016). Then, I couldn’t get beyond the first chapter. Four years later, I still struggled with it but persevered and I’m glad that I did as it takes off – a smart and unique account of the 2015 general election campaign and the three party leaders.

Rating: 4 out of 5.

26. Why Can’t We All Just Get Along… Shout Less. Listen More. by Iain Dale

HarperCollins | 2020 | Hardback | 304 pages

Great read. I’m not just saying that because we both studied at “the very left-wing” University of East Anglia, worked/ interned for the staunch right-winger David Davis MP, nor was his chief of staff/ backed him until the leadership hustings in Cambridgeshire… This is “part-memoir, part-polemic about the state of public discourse in Britain and the world today”, and it’s spot on.

Rating: 4 out of 5.

27. Dial M for Murdoch by Tom Watson and Martin Hickman

Penguin | 2012 | Hardback | 384 pages

This is a tale about News Corporation and the corruption of Britain, according to the former Deputy Leader of the Labour Party and active member of the Culture, Media and Sport Committee. My reading this happens to coincide with the BBC airing a new three-part documentary series ‘The Rise of the Murdoch Dynasty’. Both excellent.

Rating: 4 out of 5.

28. First They Took Rome: How the Populist Right Conquered Italy by David Broder

Verso | 2020 | Hardback | 192 pages

Similar to Franzi and Madron’s book ‘Matteo Salvini: Italy, Europe and the New Right’ (as above), this is a forensic, educational read – written by a left-wing author – especially for non-Italians who want to understand what has been happening in Italy these past three decades. It’s a shame it took until three quarters of the way through to get to the important bit!

Rating: 3 out of 5.

29. The Line of Beauty by Alan Hollinghurst

Picador | 2005 | Paperback | 512 pages

It’s a classic novel about class, politics and sexuality in Margaret Thatcher’s 1980s Britain. Similar to ‘One Minute to Ten’, I struggled with the very early chapters and put it back on the shelf. I picked it up again this summer and made headway. I’m glad I did because it’s quite excellent and clearly deserving of its awards.

Rating: 4 out of 5.

30. The Spirit of London by Boris Johnson

HarperCollins | 2012 | Paperback | 448 pages

Like ‘The Dream of Rome’ this is an interesting and entertaining history of the British capital. This updated version of ‘Johnson’s Life of London’ – which focuses on some very famous figures and some rather obscure ones – includes material following the Jubilee and Olympic celebrations in 2012. I hope the Spirit of the United Kingdom shines through in his CPC20 speech.

Rating: 4 out of 5.

31. Order, Order! The Rise and Fall of Political Drinking by Ben Wright

Duckworth Overlook | 2017 | Paperback | 368 pages

One of the BBC’s political correspondents, Ben Wright, explores the history of alcohol in global politics, including a section titled ‘Party Time’. I confess that I was one of the “tight-suited delegates from Conservative Future” in the Midland Hotel he refers to (p.215). I found this witty and informative. Another one that all aspiring politicians should read and take note of.

Rating: 4 out of 5.

32. The Art of the Deal by Donald J. Trump with Tony Schwartz

Penguin | 2016 | Paperback | 384 pages

Ghost written by Tony Schwartz, this is a part memoir, part business-advice book and part auto-hagiography – President Donald J. Trump has referred to it as one of his proudest accomplishments and his second-favourite book after the Bible (which he has clearly never read!) It gives readers insight into how he works and the motivations behind the current man sitting in the Oval Office.

Rating: 3 out of 5.

33. Diary of an MP’s Wife: Inside and Outside Power by Sasha Swire

Little, Brown | 2020 | Hardback | 544 pages

I think The Times perfectly describes this one: A gossipy, amusing, opinionated account of what it’s like to be married to an MP [Sir Hugo Swire KCMG]… Good fun and eye-opening.”  I can’t remember enjoying a book so much for a long time – an absolute must-read; it is well written and wonderfully indiscreet about senior politicians – friends and foes alike – over the past decade.

Rating: 5 out of 5.

34. Left Out: The Inside Story of Labour Under Corbyn by Gabriel Pogrund and Patrick Maguire

Bodley Head | 2020 | Hardback | 384 pages

For any political junkie, this is a fascinating account of the tragic-comedy that defined the Labour party under Jeremy Corbyn MP and it should serve as a warning to all future political movements. Britain really deserves an effective Opposition to hold the Government to account; the question is whether Sir Keir Starmer MP can turn things around – my sense is partially, but not by enough.

Rating: 4 out of 5.

35. The Political Animal: An Anatomy by Jeremy Paxman

Penguin | 2003 | Paperback | 352 pages

What makes politicians tick? Like ‘Friends, Voters, Countrymen’ and ‘The Gatekeeper’ I’d consider this essential reading for all, not just Tory, candidates. I also learned about another fact for my Churchill vs Johnson comparison: When Sir Winston took over from Neville Chamberlain in 1940, he inherited an 81-seat majority – equal to that achieved by No.10’s current tenant in 2019.

Rating: 4 out of 5.

36. The Unmaking of the President 2016: How FBI Director James Comey Cost Hillary Clinton the Presidency by Lanny J. Davis

Scribner | 2018 | Hardback | 240 pages

The author argues that former FBI Director James Comey’s letter to Congress – sent just before the 2016 US Presidential election – was a significant determining factor in Donald J. Trump’s win. Hillary Clinton was decisively ahead of him in many polls and, more importantly, in the key battleground states – that can’t be disputed; however, there were many factors at play here.

Rating: 3 out of 5.

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Populism isn’t dead — it’s alive and well

Adam Honeysett-Watts is Principal Director at Conservatives in Communications, Co-Chair of the PRCA Corporate Group and Founder & Director at do Different. He is a former National Executive Officer of Conservative Future (Young Conservatives)

This week, President Trump ended former President Obama’s 12-year run as the ‘most admired man in America’ (according to the annual Gallup survey). The recognition — which I’m confident was joyfully received in Mar-a-Lago — is hardly a surprise, given that sitting US Presidents have been awarded the title by the pollster 60 out of 74 years. With that said, Trump also won the most votes of any sitting President in history in 2020 (74m to 66m for Obama back in 2012), as well as more counties than his opponent, so several statistics would support it.

However, what good is that when the President lost the Electoral College? Judging by the circumstances that we now find ourselves in, the show is over for Trumpism. But is it really? Here, I share some facts and thoughts about what is next for populism, both across the pond and closer to home.

The reality is — that despite one of the lowest-energy national campaigns to date — Joe Biden somehow achieved 306 Electoral College votes to President Trump’s 232 and on January 20, 2021, will be inaugurated as the 46th President of the United States.

Despite all the lawsuits, re-counts and endless chatter on social media, no concrete evidence of fraud came to light to overturn the outcome. In addition, Biden will have a small majority in the House, with 222 Democrats to 210 Republican Congressmen and women. The picture is less clear in the upper chamber. Right now, the Republicans have 50 Senators to 48 Democrats — therefore, the result of the run-off Georgia elections next week carries tremendous weight on both sides of the divide.

If the GOP and indeed President Trump want to protect his legacy and be in with a chance of holding the Senate, as well as winning the 2022 mid-terms and 2024 Presidential race — and most Republican voters do not want the ‘America First’ policy to be put back in the bottle — they must look forward, and fast. Both components — the campaign and the party — should work together and sing from the same hymn sheet, e.g. on the $2,000 stimulus check, to help re-elect Senators David Perdue and Kelly Loeffler on Tuesday, January 5.

That means encouraging early voter turnout, as Donald Trump Jr. and others are doing, as well as sharing a platform, like the rally scheduled in Atlanta on the preceding day. It’s unclear whether this will be too late to have an impact. The same could be said of another, but broader, rally planned for Washington, DC, on the following day, January 6.

Whatever the outcome is, President Trump acts as a reminder that a significant portion of Americans do not share the liberal elite’s woke outlook and that populism is not dead.

In the wake of Brexit and a trade deal between the UK and EU, populism may even rise — although the process itself was frustrating, it won’t stop other European parties from campaigning for their countries to follow suit. Who knows — Flanders, Italy and others could do things differently in 2021 by electing populist governments that are committed to putting their countries and their people first. Who could blame them?

I hope President Trump’s pragmatic approach to US foreign policy — which, on balance, has proven far less warmongering and therefore less destructive than that of Clinton, Bush or indeed Obama — will continue under the new President. Unfortunately, though, I doubt it. The same pessimism goes for US-UK relations. Biden seems in no mood to prioritise a new trade deal with Prime Minister Boris Johnson.

President-Elect Biden is almost certainly not going to wage war against the social justice warriors who voted for him, including those on the campus battlefield, where — as Charlie Kirk sums it up perfectly — “Free speech, intellectually rigorous debate, and the simple concepts of tolerance and fairness are routinely being corrupted and weaponised to promote radical leftist ideologies, enforce groupthink, and marginalise or eliminate any student, professor, and dean who gets in their way.”

At least in England, there is a growing number of MPs who are talking sense on censorship and conservatism, and there are activists who are ready to get involved.

I don’t believe we’ve seen the finale of Trumpism, or indeed populism itself. In fact, I believe they are likely to grow and will be projected by a generation of patriots, including Madison Cawthorn and Matt Gaetz. Watch this space, folks.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for Turning Point UK, a student movement for free markets, limited government, personal responsibility and duty to others. Its sister is Turning Point USA. It was republised by Politicalite (‘Trumpism and Populism Aren’t Dead — They’re Alive and Well’ — January 2, 2021).

Boris must find the bandwidth to take on Sturgeon

GUEST POST: Eliot Wilson is Co-Founder of Pivot Point and a former House of Commons ClerkFollow on Twitter. Connect on LinkedIn

Being prime minister is not an easy job. Whether you adopt the approach of Thatcher’s four-hours-a-night, or Macmillan’s retreating to Trollope novels at moments of extreme stress, it is a position which occupies your every waking (and probably many a sleeping) moment; the situation is not helped by the fact that the vast majority of prime ministers live ‘above the shop’ in the apartment complex of 10-11 Downing Street. Time to think can be at a premium.

Boris Johnson is certainly not short of challenges to which he could devote his brain power.

Covid and Brexit are the two most obvious and pressing matters, but one could easily add the “levelling-up” agenda, HS2, the grievous state of the hospitality industry, repayment of the national debt, the examination system in schools, NHS shortages and law and order, and that would be the in-tray only half full.

Being leader of the opposition is a very different matter. The effective levers in your hands are virtually none, especially when you face a government with a healthy parliamentary majority early in the electoral cycle, and if you are not to be wholly reactive (“We think the government should have gone further…”) then thinking is one of the few things to which you can devote a lot of time.

Just before Christmas, Sir Keir Starmer made a “major” speech on devolution and the Union. 

This is the sort of parlour game into which opposition leaders are forced; those who occupy the territory willingly are political oddballs and often Liberal Democrats. The content of the speech promised a commission to examine the devolution of power, advised by former prime minister Gordon Brown.

While this is not a move which will capture the imagination on voters’ doorsteps, it is a sensible and grown-up response to the persistent popularity of the SNP in Scotland and the inexplicable perception that the first minister, Nicola Sturgeon, has handled the Covid crisis well.

A recent poll showed support for Scotland’s secession from the Union at 58%, which would be a comfortable plurality at a referendum. 

This is literally an existential threat to the UK: from a business point of view, secession would mean the United Kingdom losing the human capital of 5.5 million people, access to the oil and gas reserves of the North Sea, an enormous potential source of tidal and wind energy and the huge financial services sector in Edinburgh, apart from anything else. It is by no means unrealistic to imagine an independent Scotland by 2030: the government must address this.

What must worry unionists is that Boris Johnson, personally and institutionally, simply does not have the bandwidth to take the fight to the nationalists at the present time. It is often suggested that Johnson, for all his mixed heritage an ineffably English figure, is ill-suited to woo a truculent Scottish electorate.

But if not him, then who? The Labour Party lost its relevance in Scottish politics with its Westminster annihilation in 2015, and its Holyrood leader, Richard Leonard, is the sort of man who is forgettable to his own memory foam mattress. The Liberal Democrats are a harmless fringe. Faute de mieux, the battle for the Union must be an SNP/ Conservative fight.

But who is going to stand in the front line? The Scottish secretary, Alister Jack, is a landowner who looks like a refugee from a late-stage Macmillan cabinet; Baroness Davidson (as she will become) is a proven vote-winner but is only standing in at Holyrood until next May; the Scottish leader, Douglas Ross, is accident-prone and yet to find an authentic voice which resonates with the electorate north of the border.

The prime minister needs help. He needs some heavyweight unionist figures (who need not necessarily be Conservatives); he needs an ultra-smooth and highly responsive media team; and he needs some enormous brains to sit in darkened rooms and find the arguments against secession which will strike a chord with the voters.

The second and third categories should not be impossible to satisfy. The first, the cheerleaders, may prove more difficult. If anyone has any ideas, the address is 10 Downing Street, London SW1A.

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This piece was written for City AM.

Boris has won the Brexit war, now he has to win the peace

GUEST POST: Sir Robbie Gibb is Senior Advisor at Kekst CNC and former Director of Communications at No.10 Downing Street. Follow on Twitter. Connect on LinkedIn

A little over a year ago, Boris Johnson went into the general election promising the British public: “Back me and I will get Brexit done.” They did and he has. This momentous deal not only marks a new chapter in Britain’s history but will rightly stand as a historic triumph for a Prime Minister who has all too often been misunderstood and maligned.

We were told by critics it was impossible to get a deal of this magnitude done in this time frame, that the Government could not represent Britain’s best interests in Brussels while simultaneously battling Covid-19 at home, that there would not be enough time to negotiate new trade deals with other nations while fighting on these two major fronts.

We were even told that Britain would be putting its citizens at risk by not being a part of EU efforts to find a vaccine against the deadly virus.

Yet here we are.

We have a zero tariff deal that restores our sovereign rights in full. We will no longer have to align with EU rules nor will we be subject to the European Court of Justice.

Our Parliament will be free to set its own laws, we will no longer have to pay into the EU coffers and we can set our own immigration policy.

We have signed 61 trade deals with other countries and Britain leads the world in its vaccination programme – with 600,000 people already receiving their first jab by Christmas. Not bad for a Prime Minister who critics claim lacks an eye for detail and is indecisive.

He has led his nation through the unprecedented dual challenge of battling a pandemic while seeking to break free from the orbit of Brussels.

While Brexit prematurely ended David Cameron’s premiership and destroyed Theresa May’s, Mr Johnson has held his nerve and delivered, just as he said he would, for the country.

Sir Keir Starmer has instructed his Labour MPs to back the deal when it comes before Parliament next week and there are signs that all but the most diehard Brexiteers will support it too.

Mr Johnson has shown why the British people continue to keep their faith in him and why the polls have held up so well for the Government.

No one understood better than him why the public voted for Brexit and why it was vital not to sell the nation short to secure a deal.

But in his heart, the Prime Minister is a man who wants to unite not divide.

For of all the myths about him there is none greater than that which seeks to portray him as a leader who revels in controversy and division – the very opposite is the case. That is what his levelling-up agenda is all about – uniting our country by ensuring that no one feels left behind as we forge our own future outside the EU.

We should be under no illusions about the challenges ahead. Covid has decimated our economy, leaving hundreds of thousands out of work.

The vaccination programme may well free us from our current captivity but for millions this has felt like the darkest week of the longest year.

Two highly infectious super-strains have forced another lockdown in all but name for vast swathes of the country and we have all felt the pain of being kept apart from loved ones this Christmas. But there is, finally, hope that Britain may well be turning a corner in this battle.

Alongside the Pfizer vaccine a second, made by scientists at Oxford University, is expected to get the green light in the coming days.

And there are currently no signs that these mutated versions of the virus will be resistant to our vaccines.

Having achieved with Brexit what many thought was impossible, the Prime Minister now faces another set of seemingly impossible challenges – to free Britain from the grip of Covid, to rebuild our shattered economy and to bring prosperity to every region of the country.

He also needs to heal the divisions that opened up around Brexit and unite a country that has been at war with itself for too long.

Mr Johnson has four years before the next election to get Britain back on its feet and to unite the country. It would be an unwise man who would bet against him succeeding.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for The Telegraph.

2021: A review

Adam Honeysett-Watts, Principal Director at Conservatives in Communications, spoke to Matt Honeycombe-Foster at POLITICO about the future of the industry. The image below includes the comments that were used for his article, otherwise you’ll find the full transcript as a blog post.

Do you predict public affairs/comms industry will carry on with bits of the ‘new normal’ even as Covid comes under control?

Much of what’s taken place over the past nine months has been in the works for a while e.g., living healthier, working remotely, shopping online, leveraging technology and thinking digital.  

What’s happened is the pandemic has accelerated the rate at which governments, organisations and individuals alike were already adapting to new expectations.

You could argue that there’s been – apologies in advance to all PRs and journalists – a turning point, sea change or paradigm shift.  

Even now that we have vaccines, I doubt we’ll return to our old ways of working and living; a lot has happened. We’ve become accustomed to new habits and norms and become more resilient.

That aside, we’re a people industry – our successes are built on networking and relationships; we absolutely need that face-to-face time. That’s certainly true for new start-ups like do Different.

I cannot wait to be able to host in-person events for the PRCA Corporate Group and Conservatives in Communications again soon. Zoom fatigue has certainly crept in.

What were the big lessons of 2020 that are likely to stick?  

1) Trust in your people and partners and ignore all talk of presenteeism.

The key to making remote working work is for managers to trust their colleagues. In turn, all colleagues must deliver – at home and in the office. It’s really that simple. Get it right and the benefits can be a-plenty.

And, I believe people have got it right. They have risen to the challenges posed by the country’s response to the pandemic.  

2) Corporate reputation remains king.

While some functions in communications rise and fall in terms of where they are in the pecking order, corporate reputation management consistently remains among, if not at, the top of the league when it comes to what businesses should prioritise in terms of PR.

Yes, digital and internal communications played a critical role throughout the year – and will continue to do so into 2021 – however, it is reputation – the overall perception of an organisation that is held by is external and internal stakeholders (based on its past and current actions as well as its future behaviour) – where the bulk of investment should be targeted.

What are the main political and policy battles you’re watching out for in 2021?

If you thought 2020 was going to be a wild ride wait until 2021.  

The fight against coronavirus will continue, the impact of Brexit – either with or without a deal – will follow closely behind, the new US administration will push a whole different agenda, the Scottish, local and mayoral elections could be quite challenging for many, the Nationalists will continue to push for another independence referendum and all this while unemployment and debt soars.

Senior leaders need public affairs partners to help promote and defend their business interests, but also PR support to build their brands, earn trust, protect reputation and generate new leads. Advocacy and communications have never been more important. Thankfully, practitioners have demonstrated their value.

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What’s in store for 2021?

We asked our team and industry patrons for their opinions.

Katie Perrior is Chair of iNHouse Communications

It’s wishful thinking to believe 2021 will see a return to normality. The fight against Covid-19 will continue as the No.1 priority, but the impact of Brexit – with or without a deal – will follow closely behind. As vaccines continue to roll out, there might be light at the end of the tunnel. In reality, once the Budget is out of the way, the Government faces challenging local elections with an impending political crisis unfolding in Scotland as the Nationalists push for a second referendum. All of this through a backdrop of rising unemployment. In short, no Prime Minister has faced so many challenges at once since the Second World War. A supportive team, with senior ministers, officials and advisers in control of their own briefs and who can command loyalty from others, partnered with clear and concise messaging from the PM himself will get them through it and it’s up to all of us to do what we can to help. This battle has only just begun.

Iain Anderson is Executive Chairman at Cicero/AMO 

With a new president in the US the idea of ‘build back better‘ is going to be the mantra of many governments across the globe. In the UK, it is already the mantra of the current administration. Turning up with ideas to help that effort will be the starting point for 2021. Covid-19 has also exposed a four-speed UK. Navigating another constitutional debate in Scotland will be of key importance when the starting gun gets fired on the Holyrood poll in the new year. 

Lionel Zetter is Patron of Conservatives in Communications 

Problems always bring opportunities, and public affairs professionals are the ultimate problem solvers.  

The big challenge on the political horizon was supposed to have been Brexit. But even this historic issue has been eclipsed by the devastating effects of the coronavirus pandemic. Even as the UK leaves the EU there will be British firms who need help to do business on the continent and EU firms who need help to do business over here. As for the pandemic, it has fundamentally reshaped British government and the British economy, and businesses will need help in seizing the opportunities and avoiding any fall-out. 

Adam Honeysett-Watts is Founder & Director at do Different.

Adam wrote a longer piece here.

Aisha Cuthbert is Head of Communications at a large housing association

Aisha wrote a longer piece here.

Laura Dunn is a Digital, Social and Creative Communications Consultant to MPs 

Many MPs have utilised the benefit of digital during the pandemic and over the two lockdowns. From hosting Facebook Live Q&A sessions with constituents to spotlighting local businesses who continued to safely trade and diversified their services to help their communities, MPs’ social media channels have taken on a new meaning and purpose to provide coronavirus updates, and keep constituents informed of their work and ways they can help during these times.  

It’s been interesting to see the individual brands of different MPs emerge on Twitter, Facebook and Instagram, and the different types of content that are being produced. One series to highlight is Andrea Leadsom’s ‘ParliFacts’ videos.  

There has been much debate about the use of digital in Parliament and the ‘hybrid’ model that was introduced by the House to enable participation in-person and remotely by Members. Expect this debate to continue into the new year. 

Finley Morris is a Parliamentary Researcher 

Covid-19 has reshaped ways of working for most people and the offices of Members of Parliament are no exemption. Teams are now working remotely – or at least semi-remotely – and are likely to continue doing so throughout 2021, meaning direct contacts will always be far more efficient. In short, brush-up on who you know. Brexit, Covid-19 and the economy are all issues that swamp Members’ inboxes daily and they’re not going away any time soon; to communicate with MPs in 2021 must be to practice the art of brevity

Gavin Ellwood is Founder & Director at Ellwood Atfield (EA)

Although the UK recruitment market has experienced a 50% drop since the start of the pandemic, there continues to be a demand for communications and advocacy skill sets. As organisations navigate Covid-19 and the economic turmoil, C-suite leaders increasingly rely on their communicators for wise counsel and action – as Churchill once said, “the difference between management and leadership is communication.” A national vaccination programme will be a boost for the market, giving the confidence for leaders and managers to re-invest in new talent for the recovery. Some of the temporary shifts in how the office-based work is delivered will become permanent, a new ‘hybrid’ model of home and office working will doubtless emerge, though it can only be long-term if it is sustainable. As responsibility for regulation moves from the EU to the UK, we are experiencing an increased demand for policy and regulatory expertise. Whether actively looking or open to opportunities, I encourage you to put your best digital foot forward and brush-up your LinkedIn profiles in readiness for what’s ahead.

Alec Zetter is Policy and Public Affairs Headhunter at Ellwood Atfield (EA)

It has been a tough eight months in the recruitment market. What was supposed to be an exciting year of new growth hires to prepare business for Brexit has, instead, seen thousands of redundancies – remember “full employment”? – and share prices plummet (unless you work in food delivery or online shopping). The number of opportunities out there have fluctuated since March 23, from complete shutdown to small merry-go-rounds in certain sectors. 

However, there is certainly reason to be positive. The message from our clients and others is clear: communications, advocacy and public affairs are as important as they’ve ever been, and the value placed on them will only increase as we look to recover from the pandemic, re-write our legislative and regulatory frameworks and repair the economy. Associations, businesses and NFPs need to have their voices heard, and who better to deliver that for them than, well, Tories (and others) in Comms. 

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website.

In-house trends for 2021

Aisha Cuthbert is Deputy Director of Conservatives in Communications and Head of Communications at a large housing association 

2020 was a peculiar yet interesting year for most sectors, not least for those people working in communications. For those, like me, who work in-house, there were many ups and downs. However, whatever function you provide, working as part of a team has been essential to getting through and beyond this challenging period. I look forward to meeting up with my colleagues in-person soon.

More than ever, internal communications colleagues needed to be aligned to what customer communications and public relations teams were pushing out externally. For those of us supporting industries where regulatory changes are part of the course – such as those triggered in response to Brexit, Covid-19 and the flagging economy – we needed to be up to speed and ready to tailor messages for our various audiences.

Looking ahead, what does 2021 have in-store? Here are some of my hunches.

1. Public affairs/ public policy remains critical, top priority for organisations 

With our changing world and regulations new policies will no doubt be announced and implemented quickly. Industries need to follow these developments closely and ensure that their voices are heard by the decision-makers. Those that rely on government grants or subsidies – of which there are limited public funds and resources to go round – will find themselves competing in ever-crowded markets. The smart organisations will continue to prioritise public affairs to ensure that their voice is heard.

2. Timely and compelling stakeholder communications will remain key

During times of economic uncertainty, consumers and partners will be sticking with brands that they trust and can rely on. Good customer service and clear communications is essential to this, regardless of whether you work in a B2B, B2C or B2G industry.

3. Internal communications continues to take on greater importance

Keeping your staff motivated and dedicated to providing excellent customer service will be essential in 2021. Economic uncertainty, redundancies and an ever-changing world will make that task more difficult. Internal communications professionals will need to empower line managers, giving them the tools they need to keep their teams motivated. Everything should be connected – clear message alignment with your core mission will be paramount.

Whatever 2021 brings, 2020 has had a dramatic effect on communications and the professionals that work within it. The last 12 months have demonstrated to senior leaders just how important communications is. Those with strong in-house teams are valuable because they understand the organisation’s culture, current themes, feelings and can tackle problems with persuasive and imaginative communications. Communications professionals are now seen as an essential part of forward-thinking organisations who want to survive and thrive in the years to come.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for this website.

It’s time for Boris to focus again on levelling-up Britain

GUEST POST: Peter Cardwell advised four Cabinet ministers in the May and Johnson administrations. He’s the author of ‘The Secret Life of Special Advisers.’ Follow on Twitter. Connect on LinkedIn

Boris Johnson has had a rough fortnight. In ugly scenes, the Prime Minister lost his most senior adviser, Dominic Cummings, his long-standing communications aide Lee Cain and even, temporarily at least, his own personal freedom, as he was forced to self-isolate in his Downing Street flat after meeting an MP later diagnosed with Covid-19.

And on Friday his key lieutenant, Home Secretary Priti Patel, reacted to a critical report by apologising for the unintended results of her behaviour, which some civil servants felt was bullying. Government can be tough, and high office requires tough elected politicians and equally tough people working with them as both their advisers and civil servants. As a government special adviser myself for three-and-a-half years, working alongside Dominic, Lee, Priti and occasionally Boris himself, I know that pressure well and the relentless focus needed to get things done by people at the top. There is always a tension between the political team, who are generally in the roles for very short periods of time, and the longer-serving civil servants.

I certainly made myself very clear to civil servants over the years, sometimes in very forthright terms, but I know that my intentions, like Priti Patel’s, were always to get the things done that the Conservative government was elected to do, not to make anyone feel uncomfortable or intimidated.

So I hope the psychodrama inside Downing Street and beyond is now over, not just for my friends who still work there, but, above all, for the country.

And while it’s unfortunate timing, Boris’s self-imposed solitude is actually a useful moment for him to think carefully about who to appoint to a new top team.

His new chief of staff has to be anonymous to the public but well-known and trusted by ordinary Conservative MPs, who have often felt neglected recently by a bullish Number 10. Someone like long-standing Conservative backroom operator David Canzini would be ideal.

The Prime Minister will be using this time to mull over many issues. But to his immense credit, instead of feeling flat in the flat, BoJo is getting his mojo back.

He is using this much-needed break to push forward important announcements, showing the Government’s commitment to a greener economy, a stronger defence system and outlining his desire to “level-up” the economy.

One problem, though, is that most people don’t have a clue exactly what “levelling-up” means.

A year ago, Boris was telling us all to “get Brexit done – unleash Britain’s potential”. The first bit is done, so now Boris needs to explain the second.

The reality is, levelling-up is a very simple, but radical, idea. Boris believes everyone in the country, and particularly in the North of England, should have exactly the same opportunities and government attention.

This means investing in neglected high streets, high-speed rail across the North and an ambitious local public transport fund aiming to make bus, train and tram travel as good as London’s.

Environmental reforms are a huge part of levelling-up too.

Many will have rolled their eyes at last week’s news that petrol-only and diesel-only cars are to be phased out over the next decade.

But buying that greener, more efficient new car you’re going to get anyway in the next decade will create jobs and pump money into an economy which desperately needs it, as well as saving the planet.

As many as 40,000 extra jobs could be created in places such as the West Midlands, the North-East and North Wales through the manufacture of new electric cars alone.

Making our homes, schools and hospitals greener and more energy- efficient over the next 10 years could create a further 50,000 jobs.

And not only will levelling-up create a fairer system for everyone, it’s also good politics. Boris knows many voters in the North only lent the Conservatives their vote in last year’s election, and may switch back to Labour in 2024, especially now Jeremy Corbyn is gone.

Boris has got to repay the trust of these floating voters by making their jobs more secure and the country safer – to do what governments are meant to do.

With a line now hopefully drawn under the Downing Street soap opera, Boris is getting back to what he does best – being the Boris we elected in 2019, the outward-looking leader who connects with people from all walks of life.

But more than that, Boris understands that the Government’s job is to make Britain be all it can be.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for The Sunday Express.

When should business take a stance?

PRCA Corporate Group event hosted by Adam Honeysett-Watts | Wednesday, December 2, 2020 | 4:15-5:00pm

Pandemics aside, 2020 has been a tumultuous year politically and ideologically. Brexit has never been far from the headlines, racial justice demonstrators have swelled streets across the globe, and public debate has become ever-more polarised on issues from vaccinations to lockdown freedoms to trans rights.

In October, the BBC introduced new guidelines that prohibited journalists from attending ‘controversial’ events such as marches or demonstrations. Insiders have since confirmed that Pride events and Black Lives Matter marches would likely be included in this directive. In September, the CEO of crypto exchange Coinbase, Brian Armstrong, released a statement explaining that his company did not take a stance on political or societal issues, as it distracts from their business focus, and offered staff who disagreed with this position the option to take voluntary redundancy (an offer 5% of their workforce has since accepted).

These episodes raise interesting challenges for corporate communications professionals. With so many polarising issues on the news pages this year, when and how should your organisation take a stance? When does a matter of principle become a matter for business? With inclusive employment practices now higher on corporate agendas, executives must acknowledge space within their organisations for people from across the political, ideological and religious spectrums. Taking a stance risks alienating some, but taking no stance at all brings with it the potential for even bigger issues, as Coinbase and the BBC are finding.

In this virtual event – to mark the re-launch of the PRCA Corporate Group – we will explore how corporate communications pros can help their organisations to identify when to take a stand, how to remain authentic and how to navigate the potential risks and benefits.

Censorship cannot become the new normal

Joy Morrissey

GUEST POST: Joy Morrissey is the Conservative MP for Beaconsfield and Patron of Conservatives in Communications. Follow on Twitter

At a time when we are all still struggling to come to terms with Coronavirus, I would like to re-emphasise the vitally important principle of free speech. Many may not believe that this should be a priority right now, when we are faced with the daunting task of fighting this virus and supporting our ailing economy. But without the historic principle of free speech, which allows for the free flow and exchange of innovative ideas, we would not have been able to make the great scientific and policy making strides that are helping people around the world to tackle this pandemic.

Yet, worryingly, across the Western world, evidence is mounting that people, particularly the young, seem less and less appreciative of the value of free speech. This has become increasingly apparent as more people try to censor the opinions of those with whom they disagree rather than challenging them with reasoned arguments.

This has unfortunately intensified to the extent that individuals themselves are now being censored, no-platformed or “cancelled” in a misguided attempt, almost religiously, to defend the idea that certain beliefs are sacrosanct and cannot therefore be challenged or criticised.

As a result, we now live in a culture where not a day goes by without an individual or public figure having to clarify, apologise or resign for having expressed an opinion, or said a word out of place, or deviated from the approved line on a given subject.

We cannot perhaps expect people from all corners of society to appreciate just why free speech matters so much and how it influences, shapes, and improves their everyday lives.

Yet the vital importance of free speech must be well understood by academic institutions which only exist, and continue to thrive, because of our liberal freedoms.

How can universities seriously expect to maintain their status as bastions of thought, knowledge and innovation, when they continually allow their student bodies to censor research or academic speakers who contradict their world view? Surely they realise how illogical their wilful inaction is?

Already there are real concerns that the failure of institutions to stand up for liberal values could be stifling and suppressing research, discussion and innovation by academics in other areas.

A report from Policy Exchange has suggested that right-leaning, or Brexit-supporting academic staff at universities feel uncomfortable expressing their views, because doing so may trigger a hostile response which could hamper their research and their careers.

This extends to other contentious issues such as those surrounding trans rights. In fact, the report points out that many academics feel as though they must self-censor their work prior to publication. This undermines the very existence of universities as open and thought-provoking environments where old ideas can be challenged and new ideas created.

This is also bad news for the wider public, as potentially game-changing concepts could be stifled, while impractical ideas and solutions get bulldozed through unchallenged.

If universities are more concerned about hurting people’s feelings than the quality and breadth of their academic research then I believe we have a serious and endemic crisis right at the heart of our premier educational institutions.

This is already having consequences across society with schools, public bodies and workplaces following universities’ example and failing to foster an environment which embraces open discussion and debate.

Across our society we need to do more to distinguish between abusive speech inciting violence, and free speech which involves the expression of new ideas and the challenging of old ones. There should be unanimous agreement about the vital importance of the latter.

Only through free and open debate have projects from both Conservatives and Labour, which were previously thought of as unthinkable or unworkable, eventually became universally accepted hallmarks of our country, such as the NHS or the principle of privatisation.

No one – and no idea – is so perfect or unassailable as to be beyond criticism. If you have strongly held beliefs, then you should be prepared to defend them through reasoned and measured debate, exposing weak criticisms for what they are and highlighting how much stronger your own arguments are.

This means of course that we may all be exposed to views and opinions that we find unpalatable or even preposterous. But the minute we start chipping away at the free expression of others, we begin to erode the very essence of what makes us a democracy.

That is something which as a party we must not allow to happen. Universities should wake up and smell the coffee and act now to uphold the very principle of free speech on which they were founded.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for ConservativeHome.com.

Social housing must be part of building plans to help boost the economy

Aisha Vance-Cuthbert is Co-Director of Conservatives in Communications and Head of Communications at a large housing association

This morning, in Dudley, Prime Minister Boris Johnson will unveil his taskforce ‘Project Speed’ – chaired by Chancellor of the Exchequer Rishi Sunak – aimed at accelerating building and infrastructure projects to get the UK economy moving again as we slowly emerge from lockdown.

This move is welcomed by the construction industry, and those who are both directly and indirectly employed by the sector. However, what we need – in addition to schools, infrastructure and market sale / rent homes – are new social homes for the millions of people who are currently in expensive, temporary and often poor-quality accommodation.

The Government has already signalled that it understands and wants to solve the housing and homelessness crisis, which go hand-in-hand. For example, only last week, the Government announced an extra £105 million in funding to help keep rough sleepers off the streets.

The trouble is, as noble as this sounds, most councils have depleted the cash because of the lack of available social housing. For the most part, the only available option is to place people in expensive nightly-paid accommodation, hotels or bed and breakfasts. And this is exactly why the Government must invest in high quality social homes – to help tackle rough sleeping, solve the housing crisis and save the taxpayer millions.

There’s also a ‘levelling up’ argument. After the general election, I wrote an article for The Times Red Box on why building more social housing would reward millions of voters along the Red Wall. The Conservatives ‘borrowed’ millions of votes from Labour, giving them a significant, working majority.

Specifically, I highlighted a YouGov poll of undecided voters carried out on behalf of the National Housing Federation. It found that 80% of ‘Labour Leavers’ worry about their housing costs. It also found that housing matters more to ‘Labour Leavers’ than crime. In fact, they signalled that housing is the fourth most important issue after Brexit, the NHS and immigration.

I welcome the Government’s ambition to re-boot the economy; creating local jobs and supporting our public services. But, I hope that it will also include building more affordable homes. Building homes – of all tenures – will help kick-start the economy while, at the same time, protecting our public finances.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website.

Has BoJo lost his mojo? No, and he’s shovel-ready

Adam Honeysett-Watts is Principal Director at Conservatives in Communications

It’s been almost a year since members elected Boris Johnson as Leader of the Conservative Party and British Prime Minister, and six months since he won a personal mandate from the country – and a stonking majority at that! How is he performing? This piece looks at some of the highs and lows, as well as the future ahead.

The highs

I deal in facts not fiction, so let’s start with the polls. Last December, the UK returned a Tory-led government for the fourth time in a decade: a 44% share of the vote (14m ballots) won him 365 seats* – a Conservative MP for each day of the Gregorian calendar. Today, according to Politico’s Poll of Polls, public support for the ‘People’s Government’ is holding firm.

What’s he achieved vs what did he guarantee? A week after that seismic result in 2019, the Government published its Queen’s Speech, outlining the ‘People’s Priorities.’ Chief among them was Mr Johnson’s pledge to “get Brexit done in January” [2020], which he quickly did. Michael Gove recently confirmed that the UK will “neither accept nor seek any extension to the Transition Period.”

“Extra funding for the NHS” has been enshrined in law and the number of new nurses has increased compared to last year.

Over 3,000 of his “20,000 more police” have been recruited and Robert Buckland has brought about “tougher sentences for criminals”, including the most serious terrorist offenders. “An Australian-style points-based system to control immigration”, as part of a much broader Bill, is due to have its report stage and third reading.

It’s true that millions more have been “invested…in science, schools, apprenticeships and infrastructure,” and that good progress – new consultations and plans to increase investment – has been made towards “Reaching Net Zero by 2050.” All this while not raising “the rate of income tax, VAT or National Insurance.”

The lows

Britain has been transformed by the coronavirus crisis. The number of GP surgery appointments per annum is likely to be down, not up. 310,000 people, including the Prime Minister and Matt Hancock, have tested positive for the disease. Of those, sadly, 43,500 have died – one of the highest figures in the world. It’s inevitable that there will be, and it’s right that – in time – there is, an inquiry. Lessons must be learned.

Because of Covid-19 – and the measures this government has introduced to combat it – UK public debt has “exceeded 100% of GDP for the first time since 1963.”

The death of George Floyd sparked many protests abroad and at home. A minority of people, on both ends of the spectrum, including Antifa, exploited Black Lives Matter, to behave quite irresponsibly. Our politicians have a vital role to play in healing divisions and addressing issues, which is why I – and others – were surprised it took Mr Johnson – the author of a book about his hero – time to speak out.

Number 10’s handling of these events has created a perception – among backbenchers and commentators – that the Prime Minister has misplaced his mojo.

An analysis

So, some clear wins (promises made, promises kept) and some evident challenges, but challenges that can be overcome with a bold and ambitious plan. We’ve done it before and we can do it again.

And yet, if you spend your time talking to Londoners, following the mainstream media and scrolling through Twitter, you’d be forgiven for thinking that the Government was about to collapse at any given moment – that Sir Keir Starmer, by asking a couple of questions each Wednesday and by sacking Rebecca Wrong-Daily, is about to gain 120 seats for Labour. The mountain’s too high to climb.

These are the same people who: predicted Remain would win the Brexit referendum by a landslide, never imagined Donald J. Trump would become US President and thought Jeremy Corbyn might actually win in 2017 (and two years later). The same people who were confident Priti Patel would resign and Dominic Cummings would be fired, and tweet #WhereisBoris on a nearly daily basis.

That said, 44% can be improved upon and regardless of whether there’s any truth in it – perceptions are hard to shake-off. And so, the Government must listen. In particular, No10 must listen to its backbenchers. They are ideally placed to feedback on any disillusionment across the country, before decisions are made. A new liaison between No10 and the Parliamentary Party should be hired.

In my opinion, the appointment would help the Government make sound policy decisions from the get-go and reduce the number of U-turns in the long-run. However, U-turns aren’t necessarily a bad thing. Like subpoenas (writs “commanding a person designated in it to appear in court under a penalty for failure”), they needn’t be seen as negative – rather a means of making right.

This government should also listen to experienced conservatives in communications. We recently polled our supporters and they rated its coronavirus communications strategy 3.18 out of 5. While positive, it’s clear improvements can be made. First-up, was phasing out daily press briefings, which I’m glad it has done. I’d also like to see more women MPs around the Cabinet table at the next reshuffle.

What we need to hear from Mr Johnson tomorrow, in Dudley, is how he’s going to help Britain rebuild itself and win again after the lockdown. I hope he makes us feel proud about our identity and culture and that his vision is aspirational and opportunistic. The British people have put their faith in him before – a few for the first time – and I’m sure they’ll continue to keep it, if he listens and acts accordingly.

*Election data

 2010201520172019
Votes (000s)10,70411,30013,63713,966
% of UK vote36.136.842.343.6
Seats won 306 330 317 365
% of seats won47.150.848.856.2

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This piece was written for our website and has been republished by Politicalite (June 29, 2020).

Post Covid-19: have we and will we change?

GUEST POST: Leon Cook is Founder and Managing Director of Atticus Communications. Follow on Twitter. Connect on LinkedIn

UK GDP fell by over 20% in April, more than three times the drop experienced during the 2008 great financial crisis. The impact of Covid-19 on the health and well-being of individuals, let alone businesses and the global economy is hard to quantify.

And yet the country is focused on getting ‘back to work’. Last month, the government announced the creation of five new taskforces responsible for the safe reopening of some of the country’s key economic sectors. With the easing of lockdown measures, businesses are gradually bringing back furloughed staff and ramping up operations. Just as quickly as we were forced to adapt to remote working, companies across the board are reassessing their workplace and work methods. The Coronavirus hasn’t just changed our office footprint. We are and will hereafter continue to communicate differently.

Corporate responsibility and action

Time and time again, companies are advised on the importance of social responsibility and purpose, yet many fail to fully engage with this process despite the benefits to employee morale, the corporate brand and overall productivity.

A GlobalWebIndex study found that 84% of consumers think that a company’s poor environmental policy could result in them parting ways with that brand. In a world rocked by Covid-19 and the recent Black Lives Matter protests, businesses must recognise that consumers and employees are watching. They must be engaged and communicated with in an empathetic way.  

Leaders must listen – and act

If it wasn’t already the case, Covid-19 has put employee well-being at the forefront of concerns for every business, irrespective of size or sector. Now more than ever, staff need reassurance from corporate leaders. With jobs and livelihoods on the line, employees require transparency and openness from those in-charge. 

In the wake of the recent racial equality protests, businesses globally have taken notice and started to ask themselves – what are we doing wrong? One way of answering this question is by asking employees themselves. Simple top-down messaging on its own is ineffective. There must be genuine two-way engagement. As we transition out of lockdown, messages and programmes of inclusivity and good culture must be upheld – and as such communicated. What has this crisis taught you and changed in respect of your corporate culture?

Engage with government

We are in a period of major change, undoubtedly. We’ve witnessed an upheaval of our societal, political and economic norms. Peacetime interventions by governments across global economies have never been so extraordinary. As we transition through the crisis, it is arguable that the government will and should be more attuned than ever to the needs of industry – the very dynamo that will kick-start our economy.

With the old rules being rewritten, businesses need to be at the forefront of any regulatory changes, especially with Brexit looming. No company is immune. It is vital that organisations use this opportunity to the fullest and engage policymakers effectively, and widely to ensure better and fair policy-making.

Take action

We are witnessing permanent changes across the business world. Organisations must ensure that they are agile and prepared to meet these changes. A renewed focus on improving internal communications will be vital to garnering the respect and trust of employees. Carefully watching and influencing policy will be key to staying ahead of the curve. Companies that can swiftly adapt to an agile style of working will prevail in the post-Covid era.

Covid-19 has changed us forever. The opportunity for business lies in ensuring that this mark is not a scar, but merely a footprint in corporate history. Businesses that continue to operate as they did prior to the crisis will, in the long-run, be eclipsed. Operate with integrity. Put employees first. See the change coming. Communicate.

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This piece was written for Public Affairs Networking.

The craft of communications and the coming culture war

GUEST POST: Jason MacKenzie is Managing Partner of Corporate Communications at Nudge Factory and Past-President of the Chartered Institute of Public Relations. Follow on Twitter. Connect on LinkedIn

Political language…is designed to make lies sound truthful and murder respectable and to give an appearance of solidity to pure wind.

We’re neck deep in that Orwellian future. Fake news is the new norm, and effective communicators will win the coming clash between the ‘based’ and the ‘woke’.

If you’re not entirely sure what those two sentences mean, but you’ve got a good idea that this is an important debate, you’re in the majority. We’re familiar with the language of Brexit, and the emotive political discourse leading up to the EU referendum. It’s rooted in an older, simpler paradigm. But we now need greater nuance to navigate the rhetorical battlefields of the future.

The US culture wars started in the 1920s, with the clash between rural and urban American values. The term was rebooted in the 1960s, placed centre stage by disagreements between conservatives and progressives over moral issues, including marriage and abortion.

‘Pro-life’ verses ‘pro-choice’ is a classic example of the framing of an issue. On the face of it, both seem positive and widely acceptable positions to adopt. In reality, they are diametrically opposite. One emphasises the sanctity of life, based on the conviction that human rights begin in the womb, the other prioritises the well-being of a mother over her unborn infant. No one ever describes themselves as ‘anti-choice’ or ‘pro-death’.

American pollster Frank Luntz demonstrates the importance of persuasive language in Words That Work: It’s Not What You Say, It’s What People Hear, by asking why people dislike big oil.

America’s energy producers have been their own worst enemies…“drilling for oil”…reminds people of Jed Clampett shooting at the ground, conjuring images of liquid black goo gushing into the sky…

The antidote is simple: they replaced ‘drilling for oil’ with ‘energy exploration’ – far more acceptable, at least semantically.

Language matters. Phrasing matters. Framing matters.

Vote Leave won because 17.4 million people understood and embraced ‘Vote leave, take back control’ – most importantly because it encapsulated the underlying message. You could argue that ‘Make America Great Again’ worked for the Republicans in 2016 in the same way, and that ‘Get Brexit done’ delivered an 80-seat majority for the Conservatives six months ago.

But not all air wars are fought by giant industries to reposition themselves, or by political parties to win elections. The coming culture war will be fought on multiple fronts, across social, digital and traditional media, and with myriad voices and factions. While many combatants will simply shout into echo chambers that reinforce their own worldviews, deepening tribalism – others will cut through, and change the way we think, feel and act.

Over the past few weeks we’ve witnessed two major flashpoints. The diehard remain coalition piled pressure on Boris Johnson to sack Dominic Cummings, for actions that Durham Police said “might have been a minor breach of the regulations.” But the Prime Minister’s adviser neither resigned nor was forced out.

The old rules no longer apply. Cummings would not have survived in the pre-Trump era. The US President’s relentless refusal to adhere to convention has crossed the Atlantic. There’s a willingness to stand up to received wisdom, herd mentality and the prevailing media narrative. Whether you believe that this shows craven weakness or bold leadership depends on your worldview and where your loyalties lie.

The second major incident sparked riots, looting, and a torrent of hatred and outrage. The universally-condemned and unjust killing of George Floyd in Minneapolis after being pinned to the floor by police officer Derek Chauvin took place on 25th May. Conservatives, liberals and almost everyone across (and beyond) the political spectrum condemned this instance of police brutality. But from there, narratives and courses of action diverged.

On the one hand, there are calls for law and order to prevail, for justice to be done, and for peace – whether peaceful protesting or other meaningful action. At the other end of the spectrum, anarchic looting and violent protests carried out by the likes of Antifa, the militant left-wing movement. Meanwhile, the middle ground is flooded by virtue-signalling.

Our 52/48 nation will continue to be divided, and social media will play an increasing role as a catalyst, stoking the fires of anger and hatred, and deepening our societal fractures. Even something as innocuous as a blog about whether we need ‘Pride Month’ by young, gay Conservative activist Darren Grimes provoked a furore. “I find it utterly depressing that the pride flag now takes pride of place in our national life over our own national flag” he wrote for Conservative Home. Rather than welcoming debate and the free exchange of ideas, he was pilloried on Twitter, rebutted by PinkNews, and the post was ‘cancelled’ by Facebook.

Free speech is vital for democracy. When social media platforms behave more like publishers, exercising censorship and editorial control, they need to be treated as such. Digital acts of ‘no platforming’ such as ‘temporarily restricting’ Twitter parody account @TitaniaMcGrath, smack of censorship and conscious mass manipulation. This is what the founding father of public relations, Edward Bernays might have called “the engineering of consent”.

Identity politics is here to stay. Tribalism is getting deeper. Truth (and underlying trust in our institutions) is more evasive than ever. That’s why professional communications, precise language and persuasive discourse are needed now more than ever. In the court of public opinion, the most powerful arguments will win. Let’s hope that democracy, decency and common sense prevail.

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This piece was written for our website.

It’s time to act – and talk – tough

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector

Last Tuesday, I was helping Dame Eleanor Laing – and her campaign to become Chairman of Ways & Means – when I was alerted about a stabbing close to Kennington tube station. For context, this is a stone’s throw away from where I live and where I had exited just moments earlier.

It’s one thing to learn about these stories in the news and on Twitter, and quite another to hear about them taking place in your backyard! This got me to thinking about other events and incidents in 2019; a year that was memorable for many reasons: some good, others not.

The death of ISIS leader Abu Bakr al-Baghdadi in Syria by US forces, the resignation of John Bercow as Commons Speaker and the election victories of Scott Morrison in Australia and Boris Johnson were very good outcomes. 

The same cannot be said of the fire that destroyed the roof of Notre-Dame de Paris and the bombs on Easter Day in Sri Lanka that killed more than 250 people, the unprecedented floods in Venice and the murders of two innocents by an Islamist terrorist on London Bridge. Sadly, they weren’t alone:

  • The number of homicides in our great capital is at its highest in a decade and most of these victims were stabbed to death with knives
  • The number of children known to have been sexually groomed in the UK reached nearly 19,000 – that is five times higher than just five years ago
  • The number of migrants attempting to enter the UK illegally by crossing the English Channel rose by 400% over 2018.

I’m no policy expert – I’ll leave that to the SW1 think tanks and others. But it’s quite clear we must do more to address these epidemics – and all opinions must be heard and all ideas should be on the dinner table, including:

  • Londoners want their streets to be safe and their communities to be secure again. This May, voters should boot out Sadiq Khan and elect Shaun Bailey
  • Sajid Javid, the former Home Secretary, launched an inquiry into the ethnic origins of members of grooming gangs. Priti Patel, the new Home Secretary, should publish that report
  • And, without criticizing, she should take a much tougher stance on immigration – like Australia and Italy – by reducing arrivals with much stricter border control and speeding up deportations.

Thousands of migrants have now drowned on European sea crossings. Former Australian prime minister Tony Abbott advised EU leaders that “If you want to stop the deaths and if you want to stop the drownings you have got to stop the boats.” He argued that this is the compassionate thing to do.

As Italy’s interior minister, Matteo Salvini certainly heeded that advice. In 2016 and 2017, the numbers of non-European illegals to have landed in Italy were 181,436 and 119,369 respectively. Under his leadership that number fell by 100k. If elected prime minister, expect that number to fall further.

Back home, what can Conservatives in Communications do? We must highlight these types of issues and promote solutions, and support politicians that promise to fix them. We’re about to take back control, by leaving the EU. Let us also take back control, with respect to law and order.

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This piece was written for our website and has been republished by The Commentator (‘It’s time to act – and talk – tough on crime’ – January 20, 2020) and Politicalite (‘After Brexit, Britain must act and talk tough’ – February 2, 2020).

The X factor?

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector

I’d already made-up my mind – before the leadership election got underway – to back Boris Johnson. After three long years of doom and gloom, I was desperate for someone to tell the Tory story of aspiration and opportunity, and luckily – for everyone – the Party membership agreed.

Before casting my vote, I chose to speed read as much as I could about him. I did this for three reasons: personal intrigue, due diligence and ammunition, because many of my closest political friends were wavering or had chosen to support Jeremy Hunt. It’ll come as no surprise that London conservatives often differ in opinions from those of Tories in Yorkshire and Norfolk…

Among the books that I got through were ‘Boris: The Rise of Boris Johnson’ by Andrew Gimson and ‘Just Boris: The Irresistible Rise of a Political Celebrity’ by Sonia Purnell. Page-turners, yet no earth-shattering revelations inside. Neither of them persuaded me otherwise. Here was a man, determined to make it and full of optimism. I was sold. I also recognise this as a quality and an attitude that several of our new MPs have. Exciting times.

One book I didn’t get to until Christmas was his very own ‘The Churchill Factor: How One Man Made History’. While Gimson and Purnell shed light on his past, here Johnson exposes his admiration for the national treasure and where he may take inspiration in the future. I thoroughly recommend it to Conservatives in Communications.

Churchill and Johnson share more than a few similarities. Both have American ties: one was half American by birth, one was born in New York. Both went to top public schools: one Harrow, one Eton. Both became journalists, writers and politicians; often multi-tasking between all three and using colourful language while doing so! Both developed as orators, having already perfected the written word. Indeed, Churchill was awarded the Nobel Prize for Literature in 1953 for his many published works. Both represented multiple constituencies and served in two great offices of state: one as Chancellor of the Exchequer, one as Foreign Secretary. Both refined their images and appealed beyond traditional Conservative voters; championing the working class or blue-collar workers. Both would deploy their good-humoured, self-depricating formula to cheer-up the nation during two turbulent periods: the Second World War and us leaving the European Union.

As I have said before, optimism isn’t everything. A detailed vision must be articulated and executed by a sound team. That happened during the recent campaign and the result provided a mandate. After we’ve left the EU later this month, expect there to be a reshuffle of ministers (hopefully this includes promotions from the 2019 intake) and of others too, if Dominic Cummings gets his way:

With no election for years and huge changes in the digital world, there is a chance and a need to do things very differently… We do not care about trying to ‘control the narrative’ and all that New Labour junk and this government will not be run by ‘comms grid’.”

I’m glad Cummings recognises “We have some extremely able people [in communications]” and is willing to take risks i.e. “we also must upgrade skills across the SpAd network.” If you’ve got the X factor and want to help shape history throughout – what the US Ambassador to the UK calls – the roaring twenties, find out more and apply here.

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This piece was written for our website.