Joe Biden is good for the UK

GUEST POST: Patrick Adams is a political consultant. Follow on Twitter. Connect on LinkedIn 

Last Saturday, Boris Johnson was the first European leader to receive a call from the 46th US President Joseph R. Biden Jr (Joe Biden for short). According to the transcripts and tweets – driving “a green and sustainable recovery from Covid-19” are top of the agenda for these two gentlemen.

What I have set out below – regardless of who you thought would or wanted to win the election – is that – despite the choreographed blonde hair and populist tendencies – New York-born Mr Johnson has more in common with Mr Biden than his predecessor and fellow New Yorker Donald J. Trump. That is because, at heart, he’s a liberal conservative.

This year, the UK will host both the G7 Summit in Cornwall and the United Nations Climate Change Conference (COP26) in Glasgow and that presents No10 and the White House with a golden opportunity to ‘build back better’, together, and thus strengthen the longstanding alliance between these nations.

As highlighted, Mr Biden and Mr Johnson are keen on driving the ‘green agenda’. With COP26 taking place in November, now is the time for bold initiatives and nothing screams bold than Mr Biden signing an executive order to re-join the Paris Climate Accord the day after his inauguration. The British Government has already made several commitments related to greener energy (and is bound by the accord in the EU-UK trade agreement) and is making steady progress across several areas.  

For example, the UK has prioritised investment in wind energy in its attempt to become the ‘Saudi Arabia of wind power’. Further to this, the UK is committed to banning the sale of petrol and diesel vehicles by 2035 – actions the new US administration will likely support.

It appears the President’s first foreign trip will be to the UK rather than an EU27 member state. Whether that’s due to the pandemic or a deliberate move, reports suggest Mr Biden wants to move past any disagreements and start afresh with Mr Johnson and Mr Johnson is no doubt only too happy to hear that.

On China, the US and UK seek to curtail its growing influence and to highlight human rights abuses. Specifically, the UK has imposed harsh sanctions on China as opposed to the mixed response from the EU. The recent China-EU investment agreement, approved by the Council, may be an issue for EU-US relations. Similarly, the Nord Stream Gas pipeline between Russia and Germany will increase divisions for the alliance. As such, the EU risks alienating the US by the company that it keeps.

Defence is another area where the Biden administration will have differences of opinion with some Europeans. President Trump insisted that all NATO member states meet their two per cent defence spending requirements. This issue will not disappear with another president and Mr Biden will likely lobby for an increase in spending, albeit in a much more diplomatic way.

The UK, on the other hand, has already taken the lead on this issue and will be an ally to the US. Firstly, it is one of the few NATO members that meet its spending requirements. Secondly, the UK has increased defence spending by a further £16.5 billion.

There is rarely such a thing as friendly nations, but generally only nations with mutual interests. The UK and US have many mutual interests other than the above topics, and it will be for the President and the Prime Minister to build on them. I’m optimistic.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website. 

What’s in store for 2021?

We asked our team and industry patrons for their opinions.

Katie Perrior is Chair of iNHouse Communications

It’s wishful thinking to believe 2021 will see a return to normality. The fight against Covid-19 will continue as the No.1 priority, but the impact of Brexit – with or without a deal – will follow closely behind. As vaccines continue to roll out, there might be light at the end of the tunnel. In reality, once the Budget is out of the way, the Government faces challenging local elections with an impending political crisis unfolding in Scotland as the Nationalists push for a second referendum. All of this through a backdrop of rising unemployment. In short, no Prime Minister has faced so many challenges at once since the Second World War. A supportive team, with senior ministers, officials and advisers in control of their own briefs and who can command loyalty from others, partnered with clear and concise messaging from the PM himself will get them through it and it’s up to all of us to do what we can to help. This battle has only just begun.

Iain Anderson is Executive Chairman at Cicero/AMO 

With a new president in the US the idea of ‘build back better‘ is going to be the mantra of many governments across the globe. In the UK, it is already the mantra of the current administration. Turning up with ideas to help that effort will be the starting point for 2021. Covid-19 has also exposed a four-speed UK. Navigating another constitutional debate in Scotland will be of key importance when the starting gun gets fired on the Holyrood poll in the new year. 

Lionel Zetter is Patron of Conservatives in Communications 

Problems always bring opportunities, and public affairs professionals are the ultimate problem solvers.  

The big challenge on the political horizon was supposed to have been Brexit. But even this historic issue has been eclipsed by the devastating effects of the coronavirus pandemic. Even as the UK leaves the EU there will be British firms who need help to do business on the continent and EU firms who need help to do business over here. As for the pandemic, it has fundamentally reshaped British government and the British economy, and businesses will need help in seizing the opportunities and avoiding any fall-out. 

Adam Honeysett-Watts is Founder & Director at do Different.

Adam wrote a longer piece here.

Aisha Cuthbert is Head of Communications at a large housing association

Aisha wrote a longer piece here.

Laura Dunn is a Digital, Social and Creative Communications Consultant to MPs 

Many MPs have utilised the benefit of digital during the pandemic and over the two lockdowns. From hosting Facebook Live Q&A sessions with constituents to spotlighting local businesses who continued to safely trade and diversified their services to help their communities, MPs’ social media channels have taken on a new meaning and purpose to provide coronavirus updates, and keep constituents informed of their work and ways they can help during these times.  

It’s been interesting to see the individual brands of different MPs emerge on Twitter, Facebook and Instagram, and the different types of content that are being produced. One series to highlight is Andrea Leadsom’s ‘ParliFacts’ videos.  

There has been much debate about the use of digital in Parliament and the ‘hybrid’ model that was introduced by the House to enable participation in-person and remotely by Members. Expect this debate to continue into the new year. 

Finley Morris is a Parliamentary Researcher 

Covid-19 has reshaped ways of working for most people and the offices of Members of Parliament are no exemption. Teams are now working remotely – or at least semi-remotely – and are likely to continue doing so throughout 2021, meaning direct contacts will always be far more efficient. In short, brush-up on who you know. Brexit, Covid-19 and the economy are all issues that swamp Members’ inboxes daily and they’re not going away any time soon; to communicate with MPs in 2021 must be to practice the art of brevity

Gavin Ellwood is Founder & Director at Ellwood Atfield (EA)

Although the UK recruitment market has experienced a 50% drop since the start of the pandemic, there continues to be a demand for communications and advocacy skill sets. As organisations navigate Covid-19 and the economic turmoil, C-suite leaders increasingly rely on their communicators for wise counsel and action – as Churchill once said, “the difference between management and leadership is communication.” A national vaccination programme will be a boost for the market, giving the confidence for leaders and managers to re-invest in new talent for the recovery. Some of the temporary shifts in how the office-based work is delivered will become permanent, a new ‘hybrid’ model of home and office working will doubtless emerge, though it can only be long-term if it is sustainable. As responsibility for regulation moves from the EU to the UK, we are experiencing an increased demand for policy and regulatory expertise. Whether actively looking or open to opportunities, I encourage you to put your best digital foot forward and brush-up your LinkedIn profiles in readiness for what’s ahead.

Alec Zetter is Policy and Public Affairs Headhunter at Ellwood Atfield (EA)

It has been a tough eight months in the recruitment market. What was supposed to be an exciting year of new growth hires to prepare business for Brexit has, instead, seen thousands of redundancies – remember “full employment”? – and share prices plummet (unless you work in food delivery or online shopping). The number of opportunities out there have fluctuated since March 23, from complete shutdown to small merry-go-rounds in certain sectors. 

However, there is certainly reason to be positive. The message from our clients and others is clear: communications, advocacy and public affairs are as important as they’ve ever been, and the value placed on them will only increase as we look to recover from the pandemic, re-write our legislative and regulatory frameworks and repair the economy. Associations, businesses and NFPs need to have their voices heard, and who better to deliver that for them than, well, Tories (and others) in Comms. 

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website.