We’re optimistic about the future, but the MSM must up its game

PRESS RELEASE – IMMEDIATE DISTRIBUTION

A survey conducted by Conservatives in Communications (CiC), the independent and informal industry network for over 435 professionals, reveals that its supporters are optimistic about the future of the sector (7.24 out of 10), with 99% in employment. The positive findings come as the Government looks to ease lockdown measures in the wake of the Covid-19 pandemic. This in spite of 62% feeling that the mainstream media (MSM) is not providing balanced and unbiased reporting. Bloomberg and the BBC ranked as the most trustworthy news brands while Al Jazeera and Russia Today ranked as the least trustworthy.

The group, which is marking one year since it was relaunched by its chair Katie Perrior and principal director Adam Honeysett-Watts, has been encouraging supporters – including 23 parliamentary patrons – to take part in its inaugural Census 2020. In addition to its industry patrons, a new tier of Tory peers and MPs – who have previously worked or have an interest in communications (public affairs, PR, policy, digital, marketing, events, journalism or publishing) – have recently signed-up. The team has also been widened to build out its offering to young conservatives and to get more women involved.

Survey respondents were largely positive about the Government’s original ‘Stay home’ message (4.49 out of 5). They scored all nine aspects of the daily press briefings, such as stage management and inviting the public to submit their questions, as effective; with the Chancellor of the Exchequer recognised as the most impressive performer. That said, there is little appetite for the conferences to become a permanent fixture. Further, supporters were invited to submit ideas for a new slogan or comment on the ‘Stay alert’ message. Of those who did, 69% proposed an alternative, which may have contributed to a lower score of 3.18 out of 5 for the Government’s overall strategy.

Turning to other topics. While 73% of participants benefited from flexible working and / or working from home (WFH) before the pandemic began, 90% will be advocating for this post-lockdown. Perhaps unsurprisingly, supporters do not miss commuting to and from work (77%), and many used this available time to spend with the family and to ‘think’ more about their work. Professionals have adapted quite well to the changes with 44% saying they have been more productive, especially when it comes to producing written materials for both internal and external clients. 42% said they’re more active while 41% have reallocated earnings.

Katie Perrior, Chair of iNHouse Communications and a former Director of Communications at Number 10, said:

“Our supporters have risen to the challenges posed by the country’s response to the global pandemic. That aside, we’re a people industry – our successes are built on networking and relationships. Although the many technologies – for example, Microsoft Teams and Zoom – have worked much better than expected, they are no substitute for face-to-face. Survey respondents cited less time with colleagues (60%) and friends (45%) as reasons they like least about WFH. I too, look forward to seeing my colleagues and clients as well as family and friends, in-person, very soon.”

Adam Honeysett-Watts said:

“We spotted an opportunity to relaunch and grow CiC into a more dynamic, proactive, diverse and transparent resource, and the pandemic has shown how much one is needed. While industry networking is the main reason our supporters joined us and continue to be involved, there is appetite for us to offer more. That includes advertising job opportunities (63%), sharing industry news (61%), connecting with our parliamentary patrons (59%), widening blog content (55%) as well as offering careers advice and mentoring opportunities (50%). Many of these are already in the works, including the latter, where 72% of supporters cited interest in being mentors.”

Note to Editors

You can learn more about the survey and access all of the results here.

As covered by PRWeek.

Events, dear boy

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector

The unpredictability of politics was perhaps best described by Harold Macmillan as the sudden appearance of “Events, dear boy, events”. Although nobody – including his biographer – has been able to trace back to when he said that!

As the first quarter of 2020 has shown, the UK government has had to respond to ‘events’ rather than push on with other priorities. First came the storms (Brendan, Ciara, Dennis and Jorge) that caused travel disruption, flooding and damage to infrastructure. Next were sustained attacks on the Home Secretary – from the Left, disgruntled civil servants and some in the media, including that ghastly cartoon in The Guardian. But nothing, nothing could quite trump Coronavirus and its dominance in the national conversation. At work, you will hear colleagues singing the national anthem or happy birthday (twice) or counting to 20 – while washing their hands. At home, some family members are ‘self-isolating’ having stock-piled enough paracetamol, pasta and toilet roll to last them a lifetime.

Pesky things, these events. So far, the prime minister and his team have weathered them all. What’s next, I hear you ask? Only one of the biggest events in the parliamentary calendar and the first for more than a year.

Several weeks ago, Rishi Sunak had no idea he would be replacing Sajid Javid as the country’s second BME Chancellor and delivering a Budget this Wednesday. Nor could he have envisaged ‘Black Monday’, which saw some of the biggest daily stock market drops since the 2008 global financial crisis and trading in US shares briefly suspended.

Thankfully, his closeness to Number 10 – he was Boris Johnson’s stand-in for one of the TV debates – as well as his time in financial services (Goldman Sachs and The Children’s Investment Fund Management) and more recently as Chief Secretary to the Treasury means he has both the support from the top and the experience to deliver the goods against economic uncertainty. The question is how radical can and does the Chancellor want to be in reshaping the UK’s economy?

My suspicion is he does but he can’t do everything this time; with the more dramatic measures postponed until either the Spending Review or Autumn Statement. Speaking on The Today Programme about the Budget, George Osborne said the government needs to “vaccinate the economy”. He is probably right.

Just look at what has been pre-briefed: 2020 will be the last year that women are taxed on sanitary products plus there is double funding for flood defences, employment tax breaks for veterans and £8 million for football pitches. All of these make sense to me and I’m certain will be welcomed by those affected, but they are hardly earth-shattering. I hope – and anticipate – there will be much more on the levelling-up agenda, as expectations of this government – from all quarters, but especially blue-collar workers – are very high; more so, as it’s been the longest gap between budgets since the 19th century.

It is customary for the Chairman of Ways & Means to chair the debate on the Chancellor’s Budget. I look forward to being in the chamber to see Dame Eleanor Laing – the first woman to hold that post – on this historic event, during Women’s History Month.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website and has been republished by Politicalite (‘Events, dear boy, events’ – March 11, 2020).