What’s in store for 2021?

We asked our team and industry patrons for their opinions.

Katie Perrior is Chair of iNHouse Communications

It’s wishful thinking to believe 2021 will see a return to normality. The fight against Covid-19 will continue as the No.1 priority, but the impact of Brexit – with or without a deal – will follow closely behind. As vaccines continue to roll out, there might be light at the end of the tunnel. In reality, once the Budget is out of the way, the Government faces challenging local elections with an impending political crisis unfolding in Scotland as the Nationalists push for a second referendum. All of this through a backdrop of rising unemployment. In short, no Prime Minister has faced so many challenges at once since the Second World War. A supportive team, with senior ministers, officials and advisers in control of their own briefs and who can command loyalty from others, partnered with clear and concise messaging from the PM himself will get them through it and it’s up to all of us to do what we can to help. This battle has only just begun.

Iain Anderson is Executive Chairman at Cicero/AMO 

With a new president in the US the idea of ‘build back better‘ is going to be the mantra of many governments across the globe. In the UK, it is already the mantra of the current administration. Turning up with ideas to help that effort will be the starting point for 2021. Covid-19 has also exposed a four-speed UK. Navigating another constitutional debate in Scotland will be of key importance when the starting gun gets fired on the Holyrood poll in the new year. 

Lionel Zetter is Patron of Conservatives in Communications 

Problems always bring opportunities, and public affairs professionals are the ultimate problem solvers.  

The big challenge on the political horizon was supposed to have been Brexit. But even this historic issue has been eclipsed by the devastating effects of the coronavirus pandemic. Even as the UK leaves the EU there will be British firms who need help to do business on the continent and EU firms who need help to do business over here. As for the pandemic, it has fundamentally reshaped British government and the British economy, and businesses will need help in seizing the opportunities and avoiding any fall-out. 

Adam Honeysett-Watts is Founder & Director at do Different.

Adam wrote a longer piece here.

Aisha Cuthbert is Head of Communications at a large housing association

Aisha wrote a longer piece here.

Laura Dunn is a Digital, Social and Creative Communications Consultant to MPs 

Many MPs have utilised the benefit of digital during the pandemic and over the two lockdowns. From hosting Facebook Live Q&A sessions with constituents to spotlighting local businesses who continued to safely trade and diversified their services to help their communities, MPs’ social media channels have taken on a new meaning and purpose to provide coronavirus updates, and keep constituents informed of their work and ways they can help during these times.  

It’s been interesting to see the individual brands of different MPs emerge on Twitter, Facebook and Instagram, and the different types of content that are being produced. One series to highlight is Andrea Leadsom’s ‘ParliFacts’ videos.  

There has been much debate about the use of digital in Parliament and the ‘hybrid’ model that was introduced by the House to enable participation in-person and remotely by Members. Expect this debate to continue into the new year. 

Finley Morris is a Parliamentary Researcher 

Covid-19 has reshaped ways of working for most people and the offices of Members of Parliament are no exemption. Teams are now working remotely – or at least semi-remotely – and are likely to continue doing so throughout 2021, meaning direct contacts will always be far more efficient. In short, brush-up on who you know. Brexit, Covid-19 and the economy are all issues that swamp Members’ inboxes daily and they’re not going away any time soon; to communicate with MPs in 2021 must be to practice the art of brevity

Gavin Ellwood is Founder & Director at Ellwood Atfield (EA)

Although the UK recruitment market has experienced a 50% drop since the start of the pandemic, there continues to be a demand for communications and advocacy skill sets. As organisations navigate Covid-19 and the economic turmoil, C-suite leaders increasingly rely on their communicators for wise counsel and action – as Churchill once said, “the difference between management and leadership is communication.” A national vaccination programme will be a boost for the market, giving the confidence for leaders and managers to re-invest in new talent for the recovery. Some of the temporary shifts in how the office-based work is delivered will become permanent, a new ‘hybrid’ model of home and office working will doubtless emerge, though it can only be long-term if it is sustainable. As responsibility for regulation moves from the EU to the UK, we are experiencing an increased demand for policy and regulatory expertise. Whether actively looking or open to opportunities, I encourage you to put your best digital foot forward and brush-up your LinkedIn profiles in readiness for what’s ahead.

Alec Zetter is Policy and Public Affairs Headhunter at Ellwood Atfield (EA)

It has been a tough eight months in the recruitment market. What was supposed to be an exciting year of new growth hires to prepare business for Brexit has, instead, seen thousands of redundancies – remember “full employment”? – and share prices plummet (unless you work in food delivery or online shopping). The number of opportunities out there have fluctuated since March 23, from complete shutdown to small merry-go-rounds in certain sectors. 

However, there is certainly reason to be positive. The message from our clients and others is clear: communications, advocacy and public affairs are as important as they’ve ever been, and the value placed on them will only increase as we look to recover from the pandemic, re-write our legislative and regulatory frameworks and repair the economy. Associations, businesses and NFPs need to have their voices heard, and who better to deliver that for them than, well, Tories (and others) in Comms. 

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website.

Meet the matches

Aaron Kent, PR Team Assistant at TopCashback, has been paired with Michael Jefferson, Principal, Capital Markets and Wholesale Policy at UK Finance. Alex Cassells, Account Manager at 3 Monkeys Zeno, was matched with Lionel Zetter, Patron of Conservatives in Communications.

Callum Attew, Senior Account Executive at MHP Communications, has been paired with Alex Greer, Political Consultant and Director. Chantelle de Villiers, External Affairs Adviser at the British Retail Consortium, was matched with Samantha Magnus-Stoll, Consultant.

Emmanuel Hanley-Lloyd, Senior Account Executive at Connect, has been paired with Daniel Gilbert, Senior Director, Advocacy at Hanover Communications. Finley Morris, Account Executive at WA Communications, has been paired with Iain Anderson, Executive Chairman at Cicero/AMO.

Jeanmiguel Uva, Senior Account Executive at Hanover Communications, was matched with Lisa Townsend, Director at WA Communications. Joe Carton, Account Manager at Red Consultancy, has been paired with Peter Botting, Strategy, Storytelling & Speaker Coach.

Kayleigh Hadjimina, Parliamentary Campaigns and Engagement Manager at the Royal Institution of Chartered Surveyors, was matched with Samuel Coates, Strategy Consultant. Michaela Regan, Clinical Affairs and Commissioning Adviser at Cystic Fibrosis Trust, has been paired with Robert Gill, Lead Policy Advisor at Scope.

Nicholas Dunn-McAfee, Public Policy Manager at the British Fur Trade Association, was matched with Kevin Bell, Patron of Conservatives in Communications. Oliver Hazell, Senior Account Manager at Cavendish Advocacy, was paired with Tom Martin, Director at Quatro.

Ollie Simmonds, Account Executive at Headland Consultancy, was matched with Robert Lingard, Managing Director at White Stork Consultancy. Patrick Adams, Public Affairs Consultant, has been paired with Adam Honeysett-Watts, Founder & Director at do Different. and Principal Director at Conservatives in Communications.

Phoebe Sullivan, Account Manager at Built Environment Communications Group, was matched with Aisha Vance-Cuthbert, Head of Communications at One Housing. Philip Campbell, Head of Policy and Communications at The National Federation of Roofing Contractors, has been paired with Sophie Fitton, former Group Head of Corporate Communications & International Engagement at Centrica.

Samir Dwesar, Senior Account Manager at Cavendish Advocacy, has been paired with Matt Silver, Campaign Director at Babel PR. Sam Gold, Public Affairs Officer at Which?, was matched with Naomi Harris, Director at WA Communications.

We were unable to secure permissions from two additional pairings.

CiC-Start Mentoring Scheme 2020

Alec Zetter, Co-Director of Conservatives in Communications, and Finley Morris, Lead for Young Tories in Comms

Data from the CiC Census 2020 indicated that two thirds of respondents are interested in being mentored by a fellow supporter while three quarters are interested in becoming a mentor. In addition, our 12-point plan to support female conservatives in communications includes a commitment to launching a mentoring programme.

With that in mind, we are proud to launch the CiC-Start Mentoring Scheme 2020/21 – to offer mentoring opportunities for our growing base, especially our younger supporters. This is your chance to either learn from the best that the industry has to offer or to share your best practices.

Details

The scheme is open to all registered supporters of Tories in Comms – in PR, public affairs, policy-making, marketing, events, publishing, journalism and advertising – and, where possible, we will endeavour to match mentors and mentees from the same or similar sub-set.

The programme will run on a six-month rotational basis for 40 supporters beginning September 2020 through to February 2021. We will match 20 professionals seeking to get ahead in their careers with 20 others who can listen and offer their counsel. And we encourage pairs to maintain those relationships after the period ends.

Each relationship will be personal and defined by the two individuals involved, however we are asking all participants to commit to one initial hour-long introductory meeting (call, video or in-person) to get to know each other. After that, we recommend a minimum of one engagement each month throughout the scheme. We will then seek your feedback.

If successful, we will review the parameters for the overall programme i.e. expand or limit the scope and invite a second round of participants to apply in January. If you are unsuccessful this time it’s not personal it’s just a numbers game; we will aim to secure a future slot for you.

Apply

We invite potential mentees and mentors to complete this very short application by July 24, 2020. All applicants, whether successful this time or not, will be informed of next steps by August 14, 2020. We thank you in advance for your interest and look forward to hearing what emerges from this initiative. Any questions, email us.