Tinker, tailor: Communicating the levelling-up agenda

Finley Morris is Lead for Young Conservatives in Communications and is a Parliamentary Researcher  In trying to win the ear of the UK government, many organisations claim that their work contributes to the levelling-up agenda. Perhaps they are right. However, little attention is paid to what is possibly the most important nuance of all, which is that the levelling-up agenda can mean very … Continue reading Tinker, tailor: Communicating the levelling-up agenda

It’s time for Boris to focus again on levelling-up Britain

GUEST POST: Peter Cardwell advised four Cabinet ministers in the May and Johnson administrations. He's the author of ‘The Secret Life of Special Advisers.’ Follow on Twitter. Connect on LinkedIn Boris Johnson has had a rough fortnight. In ugly scenes, the Prime Minister lost his most senior adviser, Dominic Cummings, his long-standing communications aide Lee Cain and even, … Continue reading It’s time for Boris to focus again on levelling-up Britain

Tories should fear Sir Keir – and figure how to beat him

GUEST POST: Peter Cardwell advised four Cabinet ministers in the May and Johnson administrations. He is the author of ‘The Secret Life of Special Advisers’, published on October 27. Follow on Twitter. Connect on LinkedIn We’ve seen a lot of Keir Starmer this week: a Marr sit-down, a set-piece speech in lieu of a conference speech – … Continue reading Tories should fear Sir Keir – and figure how to beat him

Has BoJo lost his mojo? No, and he’s shovel-ready

Adam Honeysett-Watts is Principal Director at Conservatives in Communications It’s been almost a year since members elected Boris Johnson as Leader of the Conservative Party and British Prime Minister, and six months since he won a personal mandate from the country – and a stonking majority at that! How is he performing? This piece looks … Continue reading Has BoJo lost his mojo? No, and he’s shovel-ready

The craft of communications and the coming culture war

GUEST POST: Jason MacKenzie is Managing Partner of Corporate Communications at Nudge Factory and Past-President of the Chartered Institute of Public Relations. Follow on Twitter. Connect on LinkedIn Political language...is designed to make lies sound truthful and murder respectable and to give an appearance of solidity to pure wind. We’re neck deep in that Orwellian … Continue reading The craft of communications and the coming culture war

The X factor?

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector I’d already made-up my mind – before the leadership election got underway – to back Boris Johnson. After three long years of doom and gloom, I was desperate for someone to tell the Tory story of aspiration and opportunity, and … Continue reading The X factor?