What’s in store for 2021?

We asked our team and industry patrons for their opinions.

Katie Perrior is Chair of iNHouse Communications

It’s wishful thinking to believe 2021 will see a return to normality. The fight against Covid-19 will continue as the No.1 priority, but the impact of Brexit – with or without a deal – will follow closely behind. As vaccines continue to roll out, there might be light at the end of the tunnel. In reality, once the Budget is out of the way, the Government faces challenging local elections with an impending political crisis unfolding in Scotland as the Nationalists push for a second referendum. All of this through a backdrop of rising unemployment. In short, no Prime Minister has faced so many challenges at once since the Second World War. A supportive team, with senior ministers, officials and advisers in control of their own briefs and who can command loyalty from others, partnered with clear and concise messaging from the PM himself will get them through it and it’s up to all of us to do what we can to help. This battle has only just begun.

Iain Anderson is Executive Chairman at Cicero/AMO 

With a new president in the US the idea of ‘build back better‘ is going to be the mantra of many governments across the globe. In the UK, it is already the mantra of the current administration. Turning up with ideas to help that effort will be the starting point for 2021. Covid-19 has also exposed a four-speed UK. Navigating another constitutional debate in Scotland will be of key importance when the starting gun gets fired on the Holyrood poll in the new year. 

Lionel Zetter is Patron of Conservatives in Communications 

Problems always bring opportunities, and public affairs professionals are the ultimate problem solvers.  

The big challenge on the political horizon was supposed to have been Brexit. But even this historic issue has been eclipsed by the devastating effects of the coronavirus pandemic. Even as the UK leaves the EU there will be British firms who need help to do business on the continent and EU firms who need help to do business over here. As for the pandemic, it has fundamentally reshaped British government and the British economy, and businesses will need help in seizing the opportunities and avoiding any fall-out. 

Adam Honeysett-Watts is Founder & Director at do Different.

Adam wrote a longer piece here.

Aisha Cuthbert is Head of Communications at a large housing association

Aisha wrote a longer piece here.

Laura Dunn is a Digital, Social and Creative Communications Consultant to MPs 

Many MPs have utilised the benefit of digital during the pandemic and over the two lockdowns. From hosting Facebook Live Q&A sessions with constituents to spotlighting local businesses who continued to safely trade and diversified their services to help their communities, MPs’ social media channels have taken on a new meaning and purpose to provide coronavirus updates, and keep constituents informed of their work and ways they can help during these times.  

It’s been interesting to see the individual brands of different MPs emerge on Twitter, Facebook and Instagram, and the different types of content that are being produced. One series to highlight is Andrea Leadsom’s ‘ParliFacts’ videos.  

There has been much debate about the use of digital in Parliament and the ‘hybrid’ model that was introduced by the House to enable participation in-person and remotely by Members. Expect this debate to continue into the new year. 

Finley Morris is a Parliamentary Researcher 

Covid-19 has reshaped ways of working for most people and the offices of Members of Parliament are no exemption. Teams are now working remotely – or at least semi-remotely – and are likely to continue doing so throughout 2021, meaning direct contacts will always be far more efficient. In short, brush-up on who you know. Brexit, Covid-19 and the economy are all issues that swamp Members’ inboxes daily and they’re not going away any time soon; to communicate with MPs in 2021 must be to practice the art of brevity

Gavin Ellwood is Founder & Director at Ellwood Atfield (EA)

Although the UK recruitment market has experienced a 50% drop since the start of the pandemic, there continues to be a demand for communications and advocacy skill sets. As organisations navigate Covid-19 and the economic turmoil, C-suite leaders increasingly rely on their communicators for wise counsel and action – as Churchill once said, “the difference between management and leadership is communication.” A national vaccination programme will be a boost for the market, giving the confidence for leaders and managers to re-invest in new talent for the recovery. Some of the temporary shifts in how the office-based work is delivered will become permanent, a new ‘hybrid’ model of home and office working will doubtless emerge, though it can only be long-term if it is sustainable. As responsibility for regulation moves from the EU to the UK, we are experiencing an increased demand for policy and regulatory expertise. Whether actively looking or open to opportunities, I encourage you to put your best digital foot forward and brush-up your LinkedIn profiles in readiness for what’s ahead.

Alec Zetter is Policy and Public Affairs Headhunter at Ellwood Atfield (EA)

It has been a tough eight months in the recruitment market. What was supposed to be an exciting year of new growth hires to prepare business for Brexit has, instead, seen thousands of redundancies – remember “full employment”? – and share prices plummet (unless you work in food delivery or online shopping). The number of opportunities out there have fluctuated since March 23, from complete shutdown to small merry-go-rounds in certain sectors. 

However, there is certainly reason to be positive. The message from our clients and others is clear: communications, advocacy and public affairs are as important as they’ve ever been, and the value placed on them will only increase as we look to recover from the pandemic, re-write our legislative and regulatory frameworks and repair the economy. Associations, businesses and NFPs need to have their voices heard, and who better to deliver that for them than, well, Tories (and others) in Comms. 

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website.

Meet the matches

Aaron Kent, PR Team Assistant at TopCashback, has been paired with Michael Jefferson, Principal, Capital Markets and Wholesale Policy at UK Finance. Alex Cassells, Account Manager at 3 Monkeys Zeno, was matched with Lionel Zetter, Patron of Conservatives in Communications.

Callum Attew, Senior Account Executive at MHP Communications, has been paired with Alex Greer, Political Consultant and Director. Chantelle de Villiers, External Affairs Adviser at the British Retail Consortium, was matched with Samantha Magnus-Stoll, Consultant.

Emmanuel Hanley-Lloyd, Senior Account Executive at Connect, has been paired with Daniel Gilbert, Senior Director, Advocacy at Hanover Communications. Finley Morris, Account Executive at WA Communications, has been paired with Iain Anderson, Executive Chairman at Cicero/AMO.

Jeanmiguel Uva, Senior Account Executive at Hanover Communications, was matched with Lisa Townsend, Director at WA Communications. Joe Carton, Account Manager at Red Consultancy, has been paired with Peter Botting, Strategy, Storytelling & Speaker Coach.

Kayleigh Hadjimina, Parliamentary Campaigns and Engagement Manager at the Royal Institution of Chartered Surveyors, was matched with Samuel Coates, Strategy Consultant. Michaela Regan, Clinical Affairs and Commissioning Adviser at Cystic Fibrosis Trust, has been paired with Robert Gill, Lead Policy Advisor at Scope.

Nicholas Dunn-McAfee, Public Policy Manager at the British Fur Trade Association, was matched with Kevin Bell, Patron of Conservatives in Communications. Oliver Hazell, Senior Account Manager at Cavendish Advocacy, was paired with Tom Martin, Director at Quatro.

Ollie Simmonds, Account Executive at Headland Consultancy, was matched with Robert Lingard, Managing Director at White Stork Consultancy. Patrick Adams, Public Affairs Consultant, has been paired with Adam Honeysett-Watts, Founder & Director at do Different. and Principal Director at Conservatives in Communications.

Phoebe Sullivan, Account Manager at Built Environment Communications Group, was matched with Aisha Vance-Cuthbert, Head of Communications at One Housing. Philip Campbell, Head of Policy and Communications at The National Federation of Roofing Contractors, has been paired with Sophie Fitton, former Group Head of Corporate Communications & International Engagement at Centrica.

Samir Dwesar, Senior Account Manager at Cavendish Advocacy, has been paired with Matt Silver, Campaign Director at Babel PR. Sam Gold, Public Affairs Officer at Which?, was matched with Naomi Harris, Director at WA Communications.

We were unable to secure permissions from two additional pairings.

CiC-Start Mentoring Scheme 2020

Alec Zetter, Co-Director of Conservatives in Communications, and Finley Morris, Lead for Young Tories in Comms

Data from the CiC Census 2020 indicated that two thirds of respondents are interested in being mentored by a fellow supporter while three quarters are interested in becoming a mentor. In addition, our 12-point plan to support female conservatives in communications includes a commitment to launching a mentoring programme.

With that in mind, we are proud to launch the CiC-Start Mentoring Scheme 2020/21 – to offer mentoring opportunities for our growing base, especially our younger supporters. This is your chance to either learn from the best that the industry has to offer or to share your best practices.

Details

The scheme is open to all registered supporters of Tories in Comms – in PR, public affairs, policy-making, marketing, events, publishing, journalism and advertising – and, where possible, we will endeavour to match mentors and mentees from the same or similar sub-set.

The programme will run on a six-month rotational basis for 40 supporters beginning September 2020 through to February 2021. We will match 20 professionals seeking to get ahead in their careers with 20 others who can listen and offer their counsel. And we encourage pairs to maintain those relationships after the period ends.

Each relationship will be personal and defined by the two individuals involved, however we are asking all participants to commit to one initial hour-long introductory meeting (call, video or in-person) to get to know each other. After that, we recommend a minimum of one engagement each month throughout the scheme. We will then seek your feedback.

If successful, we will review the parameters for the overall programme i.e. expand or limit the scope and invite a second round of participants to apply in January. If you are unsuccessful this time it’s not personal it’s just a numbers game; we will aim to secure a future slot for you.

Apply

We invite potential mentees and mentors to complete this very short application by July 24, 2020. All applicants, whether successful this time or not, will be informed of next steps by August 14, 2020. We thank you in advance for your interest and look forward to hearing what emerges from this initiative. Any questions, email us.

We’re optimistic about the future, but the MSM must up its game

PRESS RELEASE – IMMEDIATE DISTRIBUTION

A survey conducted by Conservatives in Communications (CiC), the independent and informal industry network for over 435 professionals, reveals that its supporters are optimistic about the future of the sector (7.24 out of 10), with 99% in employment. The positive findings come as the Government looks to ease lockdown measures in the wake of the Covid-19 pandemic. This in spite of 62% feeling that the mainstream media (MSM) is not providing balanced and unbiased reporting. Bloomberg and the BBC ranked as the most trustworthy news brands while Al Jazeera and Russia Today ranked as the least trustworthy.

The group, which is marking one year since it was relaunched by its chair Katie Perrior and principal director Adam Honeysett-Watts, has been encouraging supporters – including 23 parliamentary patrons – to take part in its inaugural Census 2020. In addition to its industry patrons, a new tier of Tory peers and MPs – who have previously worked or have an interest in communications (public affairs, PR, policy, digital, marketing, events, journalism or publishing) – have recently signed-up. The team has also been widened to build out its offering to young conservatives and to get more women involved.

Survey respondents were largely positive about the Government’s original ‘Stay home’ message (4.49 out of 5). They scored all nine aspects of the daily press briefings, such as stage management and inviting the public to submit their questions, as effective; with the Chancellor of the Exchequer recognised as the most impressive performer. That said, there is little appetite for the conferences to become a permanent fixture. Further, supporters were invited to submit ideas for a new slogan or comment on the ‘Stay alert’ message. Of those who did, 69% proposed an alternative, which may have contributed to a lower score of 3.18 out of 5 for the Government’s overall strategy.

Turning to other topics. While 73% of participants benefited from flexible working and / or working from home (WFH) before the pandemic began, 90% will be advocating for this post-lockdown. Perhaps unsurprisingly, supporters do not miss commuting to and from work (77%), and many used this available time to spend with the family and to ‘think’ more about their work. Professionals have adapted quite well to the changes with 44% saying they have been more productive, especially when it comes to producing written materials for both internal and external clients. 42% said they’re more active while 41% have reallocated earnings.

Katie Perrior, Chair of iNHouse Communications and a former Director of Communications at Number 10, said:

“Our supporters have risen to the challenges posed by the country’s response to the global pandemic. That aside, we’re a people industry – our successes are built on networking and relationships. Although the many technologies – for example, Microsoft Teams and Zoom – have worked much better than expected, they are no substitute for face-to-face. Survey respondents cited less time with colleagues (60%) and friends (45%) as reasons they like least about WFH. I too, look forward to seeing my colleagues and clients as well as family and friends, in-person, very soon.”

Adam Honeysett-Watts said:

“We spotted an opportunity to relaunch and grow CiC into a more dynamic, proactive, diverse and transparent resource, and the pandemic has shown how much one is needed. While industry networking is the main reason our supporters joined us and continue to be involved, there is appetite for us to offer more. That includes advertising job opportunities (63%), sharing industry news (61%), connecting with our parliamentary patrons (59%), widening blog content (55%) as well as offering careers advice and mentoring opportunities (50%). Many of these are already in the works, including the latter, where 72% of supporters cited interest in being mentors.”

Note to Editors

You can learn more about the survey and access all of the results here.

As covered by PRWeek.

Tories in Comms marks first anniversary since relaunch

Invites supporters to complete inaugural survey, including reaction to Covid-19 strategy

Conservatives in Communications (CiC), the independent and informal industry network for professionals, marks one year since the group was relaunched.

The network now boasts almost 400 supporters from a variety of backgrounds. Iain Anderson and Kulveer Ranger are among those providing business expertise as industry patrons, while circa 20 peers and MPs – largely from the 2010, 2015 and 2019 intakes – form a new tier of parliamentary patrons who represent a number of different interests.

Katie Perrior, chair of iNHouse Communications and a former Director of Communications at No.10, remains as figurehead of the group. Adam Honeysett-Watts – with the support of Aisha Vance-Cuthbert and Alec Zetter – manage day-to-day operations. Finley Morris was recently brought on to develop and drive its dedicated youth effort.

The network has organised a number of events in Westminster and off Fleet Street, including a Q&A with the Home Secretary Priti Patel MP and a panel discussion about lessons learned from the general election campaign, featuring Sir Robbie Gibb, Professor Matthew Goodwin and Paul Goodman of ConservativeHome.com. BECG, Ellwood Atfield and Kekst CNC sponsored them.

In addition, the group has an active industry blog and circulates regular e-newsletters; the latest of which encourages supporters to participate in its inaugural survey: Conservatives in Communications (CiC) Census 2020. The census is being billed as a “once-a-year opportunity to provide feedback, so we can better serve you and add more value going forward.”

The survey comes at a critical time for the industry as professionals get to grip with Covid-19. It includes questions about the government’s communications strategy, current and future slogans, highly rated Cabinet ministers, future televised press briefings, trustworthiness of the media, flexible working and work from home (WFH) schemes, and an optimism tracker.

Adam Honeysett-Watts, Principal Director, said:

“We’ve made good progress towards our mission to be a more dynamic, proactive, diverse and transparent industry resource. That said, there is much more we could and should be doing – when it comes to getting more women involved – so, we look forward to analysing the results, determining priorities and acting on them over the next year.”

For more information, including how to sign-up for events, email us. The findings are expected to be published in late May.