Has social media become more caring during Covid-19?

GUEST POST: Jonny Piper is a digital and creative communications expert, most recently working on the Conservatives General Election Campaign. Follow on Twitter. Connect on LinkedIn

The British pub quiz is one of life’s simple pleasures. Pull together a few friends, pick a team name and enjoy an evening racking your brain; how many moons does Saturn have? Who was the oldest UK Prime Minister to leave office?

And that’s how I spent last Thursday, while enjoying a rather lovely house red. Normally to be avoided, except in this case the house red meant just that – pouring myself a glass while sat at my kitchen table, listening to the – questions at home via WebEx, conferring with friends over Microsoft Teams and clinking glasses with my webcam.

Matt Hancock says coronavirus ‘thrives on social contact’, with social distancing measures a necessary mechanism to slow down the spread of infection. But we too also thrive on social contact, feeding off it to work, learn and grow.  So, it’s no wonder that the ability to continue communicating digitally with friends, family and colleagues has been so crucial and shouldn’t be taken for granted. What on earth would we be doing right now if not for the internet and social media to keep us working, connected, informed and entertained?

I’ve watched this seamless connectivity bring out the best of humanity: caring and compassionate communities that are using digital and social media to bring people together and look out for those in need. Across social media you’ll find businesses innovating and finding new ways of working, an army of digitally co-ordinated volunteers caring for the vulnerable, and individuals channelling their creativity to keep us entertained.

I almost daren’t say it, but I’ve also watched as social media has become more caring. The tone of our conversations is more empathetic. Businesses are abandoning competitive thinking and instead selflessly looking to philanthropy. Party politics and the online vitriol that so often follows has been replaced by a country unified in willing the government to succeed in combatting the virus.

And it’s that spirit which has made this technology so critical; my phone and laptop have become my eyes. WhatsApp and FaceTime have become ears. In isolation, social media has become my integral connection to the world, my lifeline. And in Britain today, the spirit of the Blitz isn’t found while crammed onto an underground station platform as the sirens sound, but instead found in Instagram Stories across the country as the nation pours out its support for our incredible NHS workers with an ocean of applause.

Yet there are constant reminders of the world beyond the screen. Netflix nudges us after a few hours of binge-watching to check that we’re still conscious, and tech companies have added ‘screen time’ features to remind us to step back and look up at the world around us. A digital lockdown, it seems, regularly taunts us of what we’re missing.

We don’t yet know what world we will find ourselves in post-coronavirus. Social media might suggest that we’ll be a more caring and considerate society, and I certainly hope that’s true. But I also hope that we’ll be more digitally aware, learning to switch off more and appreciate IRL contact. I, for one, will be making a meaningful effort to engage with the world around me and not get distracted by a vibrating pocket. Phones off everyone, the quiz is starting!

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This piece was written for our website.