In conversation with three mentees

Oliver Hazell

Adam: What’s your current role?

Oliver: I’m a Senior Account Manager at Cavendish Advocacy, where I support a range of clients to assess what they need to promote or defend their interests. I also support our team with various new business opportunities. My aim is to develop into a colleague who directors can trust to deliver high-quality proposals as well as guide junior colleagues on strategic queries.

Adam: Why did you join the CiC-Start scheme?

Oliver: I want to continue developing professionally, and that means discovering new ways to innovate, think differently and add real value for clients. Cavendish Advocacy offers excellent development opportunities, however I believe it’s useful to utilise industry networks too.

Adam: What do you want to achieve from the mentoring programme?

Oliver: I want to rethink about my professional development i.e. my career is more of a journey I will go on – with employers supporting me. I’ve had my first mentoring session and we’ve already set personal goals for me to achieve, which is really positive.  

Adam: Where do you want to be in five years’ time?

Oliver: My mentor posed this exact question during our first session. I thought I had this mapped out in achieving a certain level of seniority. But through our discussion, I realised I need to look at which internal and client-facing roles I enjoy the most and what managerial skills I really want to develop.

Adam: What is your favourite campaign slogan?

Oliver: The Tory Party’s 2015 “Long-Term Economic Plan”. Having worked on that election campaign and seen firsthand the message discipline, it was a real learning opportunity.

Phoebe Sullivan

Adam: What’s your current role?

Phoebe: I’m an Account Manager within the growing public affairs team at Built Environment Communications Group (BECG). I help develop stakeholder engagement strategies and project management across London and further afield. My day-to-day projects range from masterplan housebuilding to DCO consultations. I’m also reaching the end of my master’s degree in global diplomacy.

Adam: What do you want to achieve from the CiC-Start mentoring scheme?

Phoebe: BECG has really helped me understand the role and importance of communications within the business framework. Many of the directors have already assumed the unofficial role of mentor, however I appreciate the value in learning from others beyond my immediate BECG network. I believe my assigned mentor from this programme will provide invaluable insight, which I can relay onto others one day.

Adam: Where do you want to be in five years’ time?

Phoebe: I’d like to progress my career and gain new experiences in larger, more diverse projects and campaigns as well as develop further skills in both management and strategy. I’m grateful for the opportunities I’ve received so far and am looking forward to meeting more people in our field and getting further involved in different organisations and think tanks.

Adam: What’s your advice for young people hoping to get into the profession?

Phoebe: Practice great time management… every day. Having a full-time job, completing a master’s degree part-time and being heavily active within my local association (or any extra-curricular for that matter) can be straining at the best of times. However, it’s all worth it in the end and one must diversify when our CV’s may not be as solid as others. I would advise participating in as much as is possible, going for the difficult projects, the extra qualifications or getting more involved in your local association. In order to do this, we must practice the art of great time management – although that’s easier said than done!

Adam: Who inspires you and what one tip can you share?

Phoebe: My current favourite quote: “Do the best you can in every task, no matter how unimportant it may seem at the time. No one learns more about a problem than the person at the bottom” – Sandra Day O’Conner, Former Associate Justice of the Supreme Court of the United States.

One tip which I’ve found useful: The biggest communication problem is we do not listen to understand, we listen to reply. I only have limited experience, but I have found that when you’re starting out it’s imperative to listen to understand and not simply just reply.

Samir Dwesar

Adam: What’s your current role?

Samir: I’m a Senior Account Manager at Cavendish Advocacy, where I support our directors in managing client accounts across many sectors, including the environment, technology and travel. I also help the consultancy secure new business and work closely with junior colleagues on their professional development.

Adam: Why did you join the CiC-Start scheme?

Samir: Having only worked in an agency environment for a year (I have an in-house background), I was very keen to learn from someone who had considerably more consultancy experience. I also see the scheme as a hugely valuable opportunity to think a little outside the box about what I want to achieve in terms of professional and personal development.

Adam: What do you want to achieve from the mentoring programme?

Samir: During the introductory meeting with my new mentor, I outlined how I was keen to focus on tips and strategies for generating new business, how to successfully build and develop client relationships as well as how to become a trusted colleague and go-to person for my areas of strength. I would also like to build my confidence when it comes to writing proposals and pitching.

Adam: Where do you want to be in five years’ time?

Samir: This is always a tricky question! Leaving in-house for agency was absolutely the right choice for me, and I hope to thrive and remain in this environment. In five years’ time, success for me would of course be a more seniority and a few new business wins, but above all having clients who I love working with and a continued supportive workplace environment.

Adam: What is your favourite campaign slogan?

Samir: “It’s Morning Again in America” from the 1984 presidential election. Not only does it come from one of the most effective campaign ads in US political history, it evokes a sense of optimism, patriotism and success.

Meet the matches

Aaron Kent, PR Team Assistant at TopCashback, has been paired with Michael Jefferson, Principal, Capital Markets and Wholesale Policy at UK Finance. Alex Cassells, Account Manager at 3 Monkeys Zeno, was matched with Lionel Zetter, Patron of Conservatives in Communications.

Callum Attew, Senior Account Executive at MHP Communications, has been paired with Alex Greer, Political Consultant and Director. Chantelle de Villiers, External Affairs Adviser at the British Retail Consortium, was matched with Samantha Magnus-Stoll, Consultant.

Emmanuel Hanley-Lloyd, Senior Account Executive at Connect, has been paired with Daniel Gilbert, Senior Director, Advocacy at Hanover Communications. Finley Morris, Account Executive at WA Communications, has been paired with Iain Anderson, Executive Chairman at Cicero/AMO.

Jeanmiguel Uva, Senior Account Executive at Hanover Communications, was matched with Lisa Townsend, Director at WA Communications. Joe Carton, Account Manager at Red Consultancy, has been paired with Peter Botting, Strategy, Storytelling & Speaker Coach.

Kayleigh Hadjimina, Parliamentary Campaigns and Engagement Manager at the Royal Institution of Chartered Surveyors, was matched with Samuel Coates, Strategy Consultant. Michaela Regan, Clinical Affairs and Commissioning Adviser at Cystic Fibrosis Trust, has been paired with Robert Gill, Lead Policy Advisor at Scope.

Nicholas Dunn-McAfee, Public Policy Manager at the British Fur Trade Association, was matched with Kevin Bell, Patron of Conservatives in Communications. Oliver Hazell, Senior Account Manager at Cavendish Advocacy, was paired with Tom Martin, Director at Quatro.

Ollie Simmonds, Account Executive at Headland Consultancy, was matched with Robert Lingard, Managing Director at White Stork Consultancy. Patrick Adams, Public Affairs Consultant, has been paired with Adam Honeysett-Watts, Principal Director at Conservatives in Communications.

Phoebe Sullivan, Account Manager at Built Environment Communications Group, was matched with Aisha Vance-Cuthbert, Head of Communications at One Housing. Philip Campbell, Head of Policy and Communications at The National Federation of Roofing Contractors, has been paired with Sophie Fitton, former Group Head of Corporate Communications & International Engagement at Centrica.

Samir Dwesar, Senior Account Manager at Cavendish Advocacy, has been paired with Matt Silver, Campaign Director at Babel PR. Sam Gold, Public Affairs Officer at Which?, was matched with Naomi Harris, Director at WA Communications.

We were unable to secure permissions from two additional pairings.

CiC-Start Mentoring Scheme 2020

Alec Zetter, Co-Director of Conservatives in Communications, and Finley Morris, Lead for Young Tories in Comms

Data from the CiC Census 2020 indicated that two thirds of respondents are interested in being mentored by a fellow supporter while three quarters are interested in becoming a mentor. In addition, our 12-point plan to support female conservatives in communications includes a commitment to launching a mentoring programme.

With that in mind, we are proud to launch the CiC-Start Mentoring Scheme 2020/21 – to offer mentoring opportunities for our growing base, especially our younger supporters. This is your chance to either learn from the best that the industry has to offer or to share your best practices.

Details

The scheme is open to all registered supporters of Tories in Comms – in PR, public affairs, policy-making, marketing, events, publishing, journalism and advertising – and, where possible, we will endeavour to match mentors and mentees from the same or similar sub-set.

The programme will run on a six-month rotational basis for 40 supporters beginning September 2020 through to February 2021. We will match 20 professionals seeking to get ahead in their careers with 20 others who can listen and offer their counsel. And we encourage pairs to maintain those relationships after the period ends.

Each relationship will be personal and defined by the two individuals involved, however we are asking all participants to commit to one initial hour-long introductory meeting (call, video or in-person) to get to know each other. After that, we recommend a minimum of one engagement each month throughout the scheme. We will then seek your feedback.

If successful, we will review the parameters for the overall programme i.e. expand or limit the scope and invite a second round of participants to apply in January. If you are unsuccessful this time it’s not personal it’s just a numbers game; we will aim to secure a future slot for you.

Apply

We invite potential mentees and mentors to complete this very short application by July 24, 2020. All applicants, whether successful this time or not, will be informed of next steps by August 14, 2020. We thank you in advance for your interest and look forward to hearing what emerges from this initiative. Any questions, email us.

We’re optimistic about the future, but the MSM must up its game

PRESS RELEASE – IMMEDIATE DISTRIBUTION

A survey conducted by Conservatives in Communications (CiC), the independent and informal industry network for over 435 professionals, reveals that its supporters are optimistic about the future of the sector (7.24 out of 10), with 99% in employment. The positive findings come as the Government looks to ease lockdown measures in the wake of the Covid-19 pandemic. This in spite of 62% feeling that the mainstream media (MSM) is not providing balanced and unbiased reporting. Bloomberg and the BBC ranked as the most trustworthy news brands while Al Jazeera and Russia Today ranked as the least trustworthy.

The group, which is marking one year since it was relaunched by its chair Katie Perrior and principal director Adam Honeysett-Watts, has been encouraging supporters – including 23 parliamentary patrons – to take part in its inaugural Census 2020. In addition to its industry patrons, a new tier of Tory peers and MPs – who have previously worked or have an interest in communications (public affairs, PR, policy, digital, marketing, events, journalism or publishing) – have recently signed-up. The team has also been widened to build out its offering to young conservatives and to get more women involved.

Survey respondents were largely positive about the Government’s original ‘Stay home’ message (4.49 out of 5). They scored all nine aspects of the daily press briefings, such as stage management and inviting the public to submit their questions, as effective; with the Chancellor of the Exchequer recognised as the most impressive performer. That said, there is little appetite for the conferences to become a permanent fixture. Further, supporters were invited to submit ideas for a new slogan or comment on the ‘Stay alert’ message. Of those who did, 69% proposed an alternative, which may have contributed to a lower score of 3.18 out of 5 for the Government’s overall strategy.

Turning to other topics. While 73% of participants benefited from flexible working and / or working from home (WFH) before the pandemic began, 90% will be advocating for this post-lockdown. Perhaps unsurprisingly, supporters do not miss commuting to and from work (77%), and many used this available time to spend with the family and to ‘think’ more about their work. Professionals have adapted quite well to the changes with 44% saying they have been more productive, especially when it comes to producing written materials for both internal and external clients. 42% said they’re more active while 41% have reallocated earnings.

Katie Perrior, Chair of iNHouse Communications and a former Director of Communications at Number 10, said:

“Our supporters have risen to the challenges posed by the country’s response to the global pandemic. That aside, we’re a people industry – our successes are built on networking and relationships. Although the many technologies – for example, Microsoft Teams and Zoom – have worked much better than expected, they are no substitute for face-to-face. Survey respondents cited less time with colleagues (60%) and friends (45%) as reasons they like least about WFH. I too, look forward to seeing my colleagues and clients as well as family and friends, in-person, very soon.”

Adam Honeysett-Watts said:

“We spotted an opportunity to relaunch and grow CiC into a more dynamic, proactive, diverse and transparent resource, and the pandemic has shown how much one is needed. While industry networking is the main reason our supporters joined us and continue to be involved, there is appetite for us to offer more. That includes advertising job opportunities (63%), sharing industry news (61%), connecting with our parliamentary patrons (59%), widening blog content (55%) as well as offering careers advice and mentoring opportunities (50%). Many of these are already in the works, including the latter, where 72% of supporters cited interest in being mentors.”

Note to Editors

You can learn more about the survey and access all of the results here.

As covered by PRWeek.