As the latest data from the Office for National Statistics (ONS) demonstrates, Covid-19 – and the government’s response to it – has impacted every sector, including the communications industry. The pandemic has brought new challenges to light, such as re-shaping ways of working and re-prioritising the skills required of effective consultants. But one thing that hasn’t altered, rather is being reinforced – by what is becoming an increasingly multifaceted profession, is the real significance of networking.
Admittedly, I am in the early stages of my career. However, even during this period of working within lobbying and communications, I have discovered and experienced first-hand how networking can positively impact you both professionally and personally.
In the broadest sense, networking is about people and relationships. Don’t just take my word for it, check out Lionel Zetter’s blog. In practice, this means identifying opportunities – such as events organised by Tories in Comms – to connect with people who share similar and different viewpoints (and politics), and life stories to your own. Hopefully, if the feeling is shared, you’ll develop a fruitful relationship that is mutually beneficial over many years.
The rise in cross-departmental cooperation, inter-organisational collaboration and connected working practices have demonstrated the importance of being “tapped-in” to a variety of people. Be that across government departments, a breadth of officials and journalists, and among peers with different skillsets who work across multiple sectors.
Government and businesses alike are turning to problem solvers, critical thinkers and creative employees to help weather this turbulent period. If you can establish yourself as someone who has a diverse network and range of connections, then you’re likely to be one of these people, and if you’re not, then at the very least you’re likely to know the person who is.
I’ve drawn together six tips that I’d recommend as you start networking:
- Identify those networking opportunities. For example, the Chartered Institute of Public Relations (CIPR) and their various national, regional and special interest groups; the Public Relations and Communications Association (PRCA) and their national, regional and sectoral groups; the Conservative Party and affiliate groups (and annual party conference), and of course – Conservatives in Communications! Sign-up and get stuck in. Several of these events are even taking place online throughout the lockdown.
- Figure out the purpose of attending an event. Are you going in a professional or personal capacity, or perhaps both? Are you hoping to learn something or generate new business leads, or again both?
- Go prepared. Look the part and, if you can, take business cards. Bring a friend or colleague or try to know at least one other person going (sometimes organisations make lists available). Ask to be introduced.
- Be engaged. Be kind and curious, ask questions and reach out to people you find interesting or have a shared interest with. People like to talk about the things they’re passionate about, so give them the opportunity to and they’ll likely oblige.
- Every person does matter – from the chairman to the janitor. The people you meet and the peers you have during every stage of your career will end up in all sorts of places within the industry.
- Follow-up. Add the people you meet on LinkedIn and drop them a personal note the following day while it’s all fresh. You can simply say thank you for the introduction or think of arranging another conversation in the future.
I have been tasked with bolstering the network’s offer for young people, while diversifying the pool of industry people involved. As I’ve set out above, the value of networking cannot be overstated. I’m determined to make Young Conservatives in Communications the organisation that provides you with the opportunity to nurture a diverse and resilient network that will support you throughout your career.
While we continue to plan our networking calendar and forge new partnerships, including with Conservative Young Women, I would love to hear your thoughts and ideas on what you might like, in terms of events, content and support. Share your ideas with me here.
This piece was written for our website.