We’ll meet again – in Busan

GUEST POST: Tony Freeman is a freelance thought-leadership consultant specialising in financial technology. Follow on Twitter. Connect on LinkedIn

Hands up who’s heard of Busan? Probably not that many! Until I visited South Korea I hadn’t either. Well, Busan’s a bustling port city with a population of about four million people. Its significance? In addition to its prominence as a thriving business and tourist destination, it’s the country’s alternative capital city.

Seoul is only 50km from the border with the North. The erratic and ruthless regime of Chairman Kim could easily use artillery and missiles to decimate the metropolis. Busan, meanwhile, is 325km from Seoul on the Southern coast. It’s closer to Fukuoka in Japan than it is to the capital, however you can get to Seoul in just two and half hours on their amazing 400kph bullet trains. This makes it a great deal more resilient in the event of an attack from the North Koreans. Many public sector and infrastructure businesses have already co-located their HQ between Seoul and Busan. The local stock market operator, KRX, has its head office in Busan. In short, it’s a viable alternative capital city.

What can we learn from this? I think a lot. If London was engulfed by a catastrophe, would the UK be able to function? Unfortunately, I doubt it. In 1953, the GDP per capita of Korea was $153. Barely measurable. In South Korea, it’s now $32,000 and fast catching up with countries like Italy. The country has rightly been lauded for its response to Covid-19, but, alongside their many other accomplishments, the ability to re-think and behave strategically surely lies at the heart of their long-term success.

When the issue of a post-mortem review of the Government’s response to the pandemic is raised the most frequent response is “now is not the right time”. It took the 9/11 Commission in the US almost two years to produce its final report. With its impact on the whole of our society and its international aspect, the inevitable inquiry could be a similarly long and convoluted affair. If it’s to be concluded and acted upon before the next general election, it needs to get underway.

So, yes, let’s build – however, we should also have a Busan strategy. Here’s a few ideas.

Designate a city as the alternative centre of UK government. The country is hugely over-centralised. London dominates. We need to be more like Germany with its multiple capital cities. Manchester gets my vote. 

Abandon the refurbishment of historic Parliament. Instead, build two new facilities – one in London and one in Manchester. The Palace of Westminster can be re-purposed as a heritage centre. We all agree that it’s a wonderful building, but it’s completely unsuitable as a modern workplace. It’s also the most disabled-unfriendly facility I’ve ever visited. We need a fully digital building optimised for local and remote working. It should be hugely accessible and be as green as possible.

Create The Department of National Resilience. Locate it in Manchester. Its aim should be to design, build and operate a resilience plan for the entire country. Not just the Government – all aspects of society.

Create an NHS Reserve. And model it on the military reserve model. All retired doctors and medical personnel should be enrolled, trained and paid.

Review our unwritten constitution. For a short while, the Prime Minister was gravely ill. It was never clear whether the First Secretary of State, Dominic Raab, had taken the throne. If there had been a national emergency while Boris Johnson was in intensive care, how would urgent decision making operate? Who was in charge of the nuclear launch codes during that time?

Mr Johnson’s hero – Sir Winston Churchill – won the war, but lost the subsequent election. Despite the epochal Beveridge Report being issued in 1942 – in the midst of the war – the public didn’t trust the Conservatives to deliver the new society they wanted. I don’t want the same thing to happen once again. With more than four years before another election, there is now an opportunity to win both this battle and the next election. However, we have to start now.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website.

Networking from the get-go

Finley Morris is Lead for Young Conservatives in Communications and works at WA Communications. Connect on LinkedIn. Follow on Twitter

As the latest data from the Office for National Statistics (ONS) demonstrates, Covid-19 – and the government’s response to it – has impacted every sector, including the communications industry. The pandemic has brought new challenges to light, such as re-shaping ways of working and re-prioritising the skills required of effective consultants. But one thing that hasn’t altered, rather is being reinforced – by what is becoming an increasingly multifaceted profession, is the real significance of networking.

Admittedly, I am in the early stages of my career. However, even during this period of working within lobbying and communications, I have discovered and experienced first-hand how networking can positively impact you both professionally and personally.

In the broadest sense, networking is about people and relationships. Don’t just take my word for it, check out Lionel Zetter’s blog. In practice, this means identifying opportunities – such as events organised by Tories in Comms – to connect with people who share similar and different viewpoints (and politics), and life stories to your own. Hopefully, if the feeling is shared, you’ll develop a fruitful relationship that is mutually beneficial over many years.

The rise in cross-departmental cooperation, inter-organisational collaboration and connected working practices have demonstrated the importance of being “tapped-in” to a variety of people. Be that across government departments, a breadth of officials and journalists, and among peers with different skillsets who work across multiple sectors.

Government and businesses alike are turning to problem solvers, critical thinkers and creative employees to help weather this turbulent period. If you can establish yourself as someone who has a diverse network and range of connections, then you’re likely to be one of these people, and if you’re not, then at the very least you’re likely to know the person who is.

I’ve drawn together six tips that I’d recommend as you start networking:

  1. Identify those networking opportunities. For example, the Chartered Institute of Public Relations (CIPR) and their various national, regional and special interest groups; the Public Relations and Communications Association (PRCA) and their national, regional and sectoral groups; the Conservative Party and affiliate groups (and annual party conference), and of course – Conservatives in Communications! Sign-up and get stuck in. Several of these events are even taking place online throughout the lockdown.
  1. Figure out the purpose of attending an event. Are you going in a professional or personal capacity, or perhaps both? Are you hoping to learn something or generate new business leads, or again both?
  1. Go prepared. Look the part and, if you can, take business cards. Bring a friend or colleague or try to know at least one other person going (sometimes organisations make lists available). Ask to be introduced.
  1. Be engaged. Be kind and curious, ask questions and reach out to people you find interesting or have a shared interest with. People like to talk about the things they’re passionate about, so give them the opportunity to and they’ll likely oblige. 
  1. Every person does matter – from the chairman to the janitor. The people you meet and the peers you have during every stage of your career will end up in all sorts of places within the industry.
  1. Follow-up. Add the people you meet on LinkedIn and drop them a personal note the following day while it’s all fresh. You can simply say thank you for the introduction or think of arranging another conversation in the future.

I have been tasked with bolstering the network’s offer for young people, while diversifying the pool of industry people involved. As I’ve set out above, the value of networking cannot be overstated. I’m determined to make Young Conservatives in Communications the organisation that provides you with the opportunity to nurture a diverse and resilient network that will support you throughout your career. 

While we continue to plan our networking calendar and forge new partnerships, including with Conservative Young Women, I would love to hear your thoughts and ideas on what you might like, in terms of events, content and support. Share your ideas with me here.

This piece was written for our website.

We’re optimistic about the future, but the MSM must up its game

PRESS RELEASE – IMMEDIATE DISTRIBUTION

A survey conducted by Conservatives in Communications (CiC), the independent and informal industry network for over 435 professionals, reveals that its supporters are optimistic about the future of the sector (7.24 out of 10), with 99% in employment. The positive findings come as the Government looks to ease lockdown measures in the wake of the Covid-19 pandemic. This in spite of 62% feeling that the mainstream media (MSM) is not providing balanced and unbiased reporting. Bloomberg and the BBC ranked as the most trustworthy news brands while Al Jazeera and Russia Today ranked as the least trustworthy.

The group, which is marking one year since it was relaunched by its chair Katie Perrior and principal director Adam Honeysett-Watts, has been encouraging supporters – including 23 parliamentary patrons – to take part in its inaugural Census 2020. In addition to its industry patrons, a new tier of Tory peers and MPs – who have previously worked or have an interest in communications (public affairs, PR, policy, digital, marketing, events, journalism or publishing) – have recently signed-up. The team has also been widened to build out its offering to young conservatives and to get more women involved.

Survey respondents were largely positive about the Government’s original ‘Stay home’ message (4.49 out of 5). They scored all nine aspects of the daily press briefings, such as stage management and inviting the public to submit their questions, as effective; with the Chancellor of the Exchequer recognised as the most impressive performer. That said, there is little appetite for the conferences to become a permanent fixture. Further, supporters were invited to submit ideas for a new slogan or comment on the ‘Stay alert’ message. Of those who did, 69% proposed an alternative, which may have contributed to a lower score of 3.18 out of 5 for the Government’s overall strategy.

Turning to other topics. While 73% of participants benefited from flexible working and / or working from home (WFH) before the pandemic began, 90% will be advocating for this post-lockdown. Perhaps unsurprisingly, supporters do not miss commuting to and from work (77%), and many used this available time to spend with the family and to ‘think’ more about their work. Professionals have adapted quite well to the changes with 44% saying they have been more productive, especially when it comes to producing written materials for both internal and external clients. 42% said they’re more active while 41% have reallocated earnings.

Katie Perrior, Chair of iNHouse Communications and a former Director of Communications at Number 10, said:

“Our supporters have risen to the challenges posed by the country’s response to the global pandemic. That aside, we’re a people industry – our successes are built on networking and relationships. Although the many technologies – for example, Microsoft Teams and Zoom – have worked much better than expected, they are no substitute for face-to-face. Survey respondents cited less time with colleagues (60%) and friends (45%) as reasons they like least about WFH. I too, look forward to seeing my colleagues and clients as well as family and friends, in-person, very soon.”

Adam Honeysett-Watts said:

“We spotted an opportunity to relaunch and grow CiC into a more dynamic, proactive, diverse and transparent resource, and the pandemic has shown how much one is needed. While industry networking is the main reason our supporters joined us and continue to be involved, there is appetite for us to offer more. That includes advertising job opportunities (63%), sharing industry news (61%), connecting with our parliamentary patrons (59%), widening blog content (55%) as well as offering careers advice and mentoring opportunities (50%). Many of these are already in the works, including the latter, where 72% of supporters cited interest in being mentors.”

Note to Editors

You can learn more about the survey and access all of the results here.

As covered by PRWeek.