We’re optimistic about the future with Rishi and Kemi

  • Tories can no longer be accused of being ‘male, stale and pale’  
  • Though the Prime Minister should promote even more women and young talent
  • Several supporters were re-/ elected as Councillors on May 6  

Conservatives in Communications (CiC), the independent and informal industry network of professionals and students, has today published the results of its second annual census, which was sponsored by Hanover Communications. Its 735-strong membership, including 45 current MPs and Peers with a background or interest in the sector, were invited to give their views on a variety of hot topics to help it better understand the current and future landscape as well as allow the team to better serve supporters and add more value going forward.  

For a second consecutive year – and by a landslide (56%) – supporters believe the Chancellor of the Exchequer, Rishi Sunak MP, has been the best communicator during the pandemic. The Transport Secretary, Grant Shapps MP, made it into the top three and shares second place on 9% alongside the Health & Social Care Secretary, Matt Hancock MP. The Prime Minister, Boris Johnson MP, fell from 2nd to 5th place on 6%, just behind the Chancellor of the Duchy of Lancaster, Michael Gove MP on 7%.  

Supporters were also asked which rising stars they would promote at the forthcoming reshuffle. 513 votes were cast for some 128 politicians. The Exchequer Secretary to the Treasury, Kemi Badenoch MP, scored by far the most. The Foreign Affairs Committee Chair, Tom Tugendhat MP, and the Minister for Safeguarding, Victoria Atkins MP, came second; Alicia Kearns MP polled third; while the Home Office PPS, Paul Holmes MP, and the former DCMS Minister, Tracey Crouch MP, share fourth place. Female MPs made up 80% of the top ten nominations, which is great news.

Turning to the mainstream media, eight out of nine popular outlets saw increases when assessed for their trustworthiness. The score for Russia Today remained low at 1.46 out of 5. When asked about whether the launch of GB News is a good or bad thing for the UK overall, Conservatives in Communications responded positively (3.90 out of 5). Respondents continue to get their news from a variety of sources, including political blogs: POLITICO is the most read (64%) with Guido Fawkes (61%) and ConservativeHome (49%) trailing someway behind.  

While two-thirds of respondents believe the Government’s Covid-19 communications strategy has improved since 2020 and put its performance since the start of 2021 at 3.46 out of 5 – up from 3.18 before – they were less enthusiastic when it came to the visual appearance of the No.9 Downing Street briefing room (3.10 out of 5 verses 3.79 for the previous setup in No.10).  

Turning to their own profession, more than 99% are in employment, almost three quarters of respondents indicated that their organisation grew or hired new staff during the pandemic, and supporters are more optimistic than they were in May 2020 (8 out of 10, up from a still solid 7.24). Taking don’t knows out of the equation, more than three quarters of respondents support the PRCA’s six-point Public Confidence Plan for Reform in response to the David Cameron and Lex Greensill inquiries.  

Adam Honeysett-Watts, Executive Director, said:

“We are, first and foremost, a networking group. We understand the importance of creating and maintaining industry relationships. So, it’s been difficult not having had the opportunities to meet in-person for more than 12 months. Despite this, we’ve kept the show on the road and hopefully presented like-minded individuals with the chance to share and benefit from each other’s knowledge and opportunities, including jobs and our mentoring scheme. 97% of the respondents feel being a supporter is worthwhile.”  

He added:

“Take the recent Andy Street, Ben Houchen and Jill Mortimer wins, plus hundreds of councillors re-/ elected around the country – including many of our own supporters – the future looks bright for the Conservative party. Contrast that with Labour, which is in turmoil. What with Labour in Communications voting David Lammy as the Labour party’s best communicator and calling for him to play a bigger role as a spokesperson, plus Sir Keir Starmer’s ridiculous reshuffle, we’re lacking any serious opposition now. That isn’t good for our democracy.”

Note to Editors

You can learn more about the survey and access all of the results here

As covered by POLITICO London Influence and PR Week.

Corporate reputation management

Adam Honeysett-Watts is Principal Director at Conservatives in Communications, Co-Chair of the PRCA Corporate Group and Founder & Director at do Different. 

This time yesterday, I was co-hosting an event, on behalf of the PRCA Corporate Group, which posed the question: When should business #TakeAStance? And in the spirit of doing things differently, we wanted to keep it brief yet engaging. The 45-minute session began with a video snapshot of 2020’s political, economic and social events and how organisations responded to them, before moving onto a lively discussion and Q&A.

With thanks to Westminster Digital for the production and to all participants, including Natasha Jones, Head of Communications and Policy at Funding Circle; Paul Holmes, Founder & Chair of PRovoke; and Rebecca Donnelly, my fellow co-chair and UEA graduate.

I’m particularly interested in this topic because I’m of the opinion that, while some functions in communications rise and fall in terms of where they are in the pecking order, corporate reputation management consistently remains among, if not at, the top of the league when it comes to what businesses should prioritise in terms of PR.

Yes, digital and internal communications played a critical role throughout the year – and will continue to do so into 2021 – however, it is reputation – the overall perception of an organisation that is held by its external and internal stakeholders (based on its past and current actions as well as its future behaviour) – where the bulk of investment should be targeted.

For those of you interested in my perspective here’s a quick snapshot. Like many other Conservatives in Communications, I closely follow current affairs and keep our supporters and my clients informed about what’s on and coming up on the horizon. While they are proactive in terms of taking a stance and communicating it internally, they are more reserved or opposed to communicating it externally. Why so?

To strike a balance, what I suggest is asking yourself four business-level questions:

1. What’s the purpose of my business?

2. Will taking a stand negatively or positively impact our purpose?

3. Will taking a stand hinder our future ability to attract and/ or retain customers and employees?

4. Does this issue rise to the level of a core issue vs a preference?

Should your business take a stance or not? That’s up to you! Sometimes the answer will be yes. More often it will be no. But, before you rush into supporting a position go through the process I have just outlined.

This piece was written for do Different.