Set Boris free

GUEST POST: Peter Bingle is Director at The Terrapin Group. Connect on LinkedIn

In these strange virtual times, this year’s online party conference has a special importance, not just for the Tory Party but also for the Prime Minister. His speech will help to define the rest of his tenure at Number 10.

I have supported Boris Johnson since his first campaign to become Mayor of London. In a world full of dullness and a body politic stuffed full with the second rate and dull, he was a real breath of fresh air. He discarded political correctness, but crucially exuded optimism and fun. 

I predicted that he would beat Ken on both occasions. It wasn’t hard to do so! Londoners loved this political maverick who made us all smile, chuckle and even laugh out loud. His record at City Hall was superb, thanks to his two great chiefs of staff – Sir Simon Milton and Sir Edward Lister. 

There was no greater supporter of Boris when he announced he was a candidate to succeed the hapless Theresa May. Here was a Tory who could inject zest and optimism into a political party which resembled a corpse. 

My only fear was some of the people advising him. I dismissed those worries, but time has shown that I was quite right to be concerned. 

In the December election, I predicted a majority of eighty and was delighted by the result. Boris could now literally change the political landscape for a generation. A politician who appealed to people from every walk of life. Once again, the Tory Party was a national political force. Our PM was a populist who understood what made normal voters tick. 

However, the problems started long before the pandemic. He chose a weak Cabinet and the Number 10 team, with a few exceptions, makes his predecessors’ team look competent. That is some achievement! The political ramifications are now all too clear. 

Firstly, Boris no longer exudes optimism and confidence. Folk are now starting to laugh at him rather than with him. His attempt to position himself as a modern day Churchill is just plain silly. 

Secondly, Boris no longer seems in control of events. He is a reactive PM who is now defined by an increasing number of U-turns. Boris doesn’t appear to have a grip on what is happening. 

Thirdly, Boris is being let down by a Number 10 team which doesn’t seem to understand the concepts of strategic communications and messaging. The Cabinet is also weak. 

Lastly, I no longer have any idea if the government has a policy agenda. The one exception concerns the increasing role of the state. There has never been such a ‘Big State’ government. This isn’t why people vote Tory …

For all of this, I still have faith in Boris. He needs to show us that he is not only in control but actually still wants to be PM. Then he can start the crucial task of rebuilding and re-energising his special rapport with the British people. 

The first stage is a ministerial cull of epic proportions. There is great talent on the back-benches, which needs to be tapped into. Not just youngsters but also former ministers and people who should have been made ministers in previous governments. 

The second stage is to have a very clear policy agenda which embraces and motivates traditional and new Tory voters. Economic competence must underpin all the government’s future actions but so too must a belief in the primacy of the individual rather than of the state. 

The final and arguably most important stage is to set Boris free. On form, this is a politician like no other. Never have people needed to be cheered up more than now. Boris is the political antidote to the gloom created by the pandemic. His advisers need to play to his strengths. 

The next six months will determine the success or otherwise of the government. We need both inspiration and optimism in equal measure. Boris remains the man to deliver both. Britain needs him. 

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website.

A lockdown readathon

Adam Honeysett-Watts is Principal Director of Conservatives in Communications

I was badgering folks to read more during lockdown and so I decided to make a note of everything I got through (c.8,500 pages). The only sequence to the below is the order in which I finished them. This list combines non-fiction and fiction titles as well as political and non-political genres.

For consistency, all links direct to publisher sites or Amazon. For availability, check with your independent bookseller before online retailers. Book information relates to the copies I own.

1. The MAGA Doctrine: The Only Ideas That Will Win the Future by Charlie Kirk

HarperCollins | 2020 | Hardback | 256 pages            

Love him or loathe him, Donald J. Trump is the 45th President of the US; but, how did we end up here? Turning Point USA’s founder-president sets out the ‘Make America Great Again’ (MAGA) stall – the movement that brought Trump to The White House – and how he intends to win a second term (clue: ‘Keep America Great’ is the new slogan).

Rating: 3 out of 5.

2. National Populism: The Revolt Against Liberal Democracy by Roger Eatwell & Matthew Goodwin

Penguin | 2018 | Paperback | 384 pages

Professor Goodwin brought up ‘national populism’ – the 21st century conundrum, including MAGA, that’s challenging mainstream politics – at the Conservatives in Communications Spring 2020 Reception. This text goes further – beyond lazy stereotypes of Brexit and Trump supporters – and looks at what is next: will Matteo Salvini become the next Prime Minister of Italy?

Rating: 4 out of 5.

3. Call Me by Your Name by André Aciman

Atlantic | 2009 | Paperback | 256 pages

Set in 1980s Italy – in fact, the film was directed about an hour from Salvini’s hometown of Milan – this real page-turner centres on the blossoming relationship between an intellectually precocious and curious teenager, Elio, and a visiting scholar, Oliver. It chronicles their short, summer romance and the 20 years that follow, which is developed in the sequel ‘Find Me’.

Rating: 5 out of 5.

4. Find Me by André Aciman

Faber & Faber | 2019 | Hardback | 272 pages

Billed as the sequel to ‘Call Me by Your Name’, this novel focuses on three romances: that of Elio’s father and a younger woman, called Miranda; that of Elio and an older man, called Michel; and that of Elio and yes, Oliver. If you discovered the former, you should definitely read this; though a word of warning – manage your expectations.

Rating: 3 out of 5.

5. The Gatekeeper by Kate Fall

HarperCollins | 2020 | Hardback | 272 pages

The Baroness was at the heart of David Cameron’s administration for over a decade. As one of the former prime minister’s most trusted advisors (deputy chief of staff), this is a must-read for any past, current and wannabe media or policy SpAd; it is full to the brim with snippets of information, including several new revelations.

Rating: 5 out of 5.

6. Triggered: How the Left Thrives on Hate and Wants to Silence Us by Donald Trump, Jr.

Center Street | 2019 | Hardback | 304 pages

This isn’t elegant prose, but it’s a wide-ranging and colourful book – think Boris Johnson and Jeremy Clarkson on speed – that covers everything from his childhood to the present day and beyond. If you follow him on social media and you’re (i) a conservative – you will love it, but if you’re (ii) anything else – I can’t really guarantee your reaction.

Rating: 4 out of 5.

7. Friends, Voters, Countrymen: Jottings on the Stump by Boris Johnson

HarperCollins | 2002 | Paperback | 288 pages

Like ‘The Gatekeeper’ – albeit early on in his career – this memoir, of his campaign to become the MP for Henley and endorsed by Jeremy Paxman, is essential reading for any Tory candidate. It is both educational and entertaining, and reflective of his personal style for The Telegraph and The Spectator, including phrases that are now synonymous with him.

Rating: 4 out of 5.

8. The Strange Death of Europe: Immigration, Identity, Islam by Douglas Murray

Bloomsbury | 2018 | Paperback | 384 pages

The Literary Review is spot on here: “Disagree passionately if you will, but you won’t regret reading it.” The author dares to tread where others have avoided like the plague – focusing on three traditionally sensitive topics – however, in my opinion, he does it all rather well; although, perhaps, it could have been written with half as many words.

Rating: 4 out of 5.

9. Seventy Two Virgins by Boris Johnson

HarperCollins | 2005 | Paperback | 336 pages

Now shadow arts minister, this was his first novel to be published, thereby making him the third novelist – after Disraeli and Churchill – to become prime minister. POTUS is set to address both Houses of Parliament and there’s an Islamist terrorist plot to assassinate him – Roger Barlow, a hapless backbench MP (hapless like the book), aims to foil the attack to distract from a scandal.

Rating: 3 out of 5.

10. Matteo Salvini: Italy, Europe and the New Right by Alessandro Franzi & Alessandro Madron

goWare | 2019 | Paperback | 104 pages

This is a map that seeks to answer one simple question: who is Matteo Salvini, really? As both vice-prime minister and minister of the interior (in 2018) the number of non-European illegal immigrants to land in Italy fell by 100,000, and – if current polls are to be believed and his digital and media strategy is anything to go by – he is on course to become their next prime minister.

Rating: 3 out of 5.

11. Have I Got Views for You by Boris Johnson

HarperCollins | 2008 | Paperback | 448 pages            

Published just after he was elected as Mayor of London (first term), this is an anthology of some of his best articles for the Daily Telegraph – such as observations on British society and foreign affairs (including China) – coupled with several new hits. As with both ‘Friends, Voters, Countrymen’ and ‘The Churchill Factor’, this is educational, entertaining and easy to read.

Rating: 4 out of 5.

12. Positive Populism: Revolutionary Ideas to Rebuild Economic Security, Family, and Community in America by Steve Hilton

Penguin | 2018 | Hardback | 240 pages

Along with another Steve (Bannon) and Dominic Cummings, Hilton is one of the political mavericks of our age. Here – in a similar vein to his ‘Invitation to Join the Government of Britain’ (Conservative Party 2010 manifesto) – he begins with an ‘invitation for you to participate in the next revolution’ and puts forward interesting ideas on the economy, society and government.

Rating: 4 out of 5.

13. The Dream of Rome by Boris Johnson

HarperCollins | 2007 | Paperback | 304 pages

Now shadow education minister, here, he discusses how the Roman Empire achieved political and cultural unity in Europe, and compares it to the failure of the European Union to do the same. Not usually one for historical books, this is both an authoritative and amusing study – with plenty of lessons for all of us – and I read it in a few sittings.

Rating: 4 out of 5.

14. The Wages of Spin by Bernard Ingham

John Murray | 2003 | Hardback | 272 pages

This week marks over three decades since Britain elected its first female prime minister, Margaret Thatcher. Sir Bernard’s a journalist and former civil servant, who served as the Iron Lady’s chief press secretary throughout her time in No10. We hear first-hand (and slowly) how spin-doctoring developed, from the man who is wrongly attributed with its invention.

Rating: 3 out of 5.

15. Campus Battlefield: How Conservatives Can Win the Battle on Campus and Why It Matters by Charlie Kirk

Post Hill Press | 2018 | Hardback | 160 pages

I’d read mixed reviews about this, but purchased a copy, since I enjoyed ‘The MAGA Doctrine’ and wanted to see whether Charlie’s experiences resonated with my own young conservative days. Bit pricey, considering how short the text is; however, there’s good intention and some decent content – if you ignore the partisan approach, marketing pitch and re-printings of his tweets!

Rating: 3 out of 5.

16. My Fellow Prisoners by Mikhail Khodorkovsky

Penguin | 2014 | Paperback | 96 pages

Described by The Economist as “the Kremlin’s leading critic-in-exile” (after eight years inside he now resides in London), this is a selection of brilliantly written essays about the author’s first hand accounts of prison life and the people he encountered. It is a clever and quick read, and more people should be made aware of it.

Rating: 4 out of 5.

17. Dangerous by Milo Yiannopoulos

Dangerous | 2017 | Hardback | 232 pages

Akin to ‘Campus Battlefield’, I’d heard mixed reviews and all of the drama around its release just made me want to read it more. The reality, in my opinion, is that the contents of the book, while certainly not everyone’s cup of tea, are far less controversial than its publication (even boring in parts) – conservatives will largely agree with his message while liberals will largely disagree.

Rating: 3 out of 5.

18. The Descent of Man by Grayson Perry

Penguin | 2017 | Paperback | 160 pages

The celebrated artist and media personality Grayson Perry explores masculinity. In short, I think it is well written (and illustrated) – although it took me a while to get into it; however, I didn’t feel there was anything new and therefore, at best, it’s a conversation starter (perhaps that alone might be considered a success?)

Rating: 3 out of 5.

19. Michael Gove: A Man in a Hurry by Owen Bennett

Biteback | 2019 | Hardback | 432 pages

Ignoring the endless typos (I have never spotted so many typos in one book – did anyone proof it?), I really enjoyed reading this biography. The author successfully combines old and fresh information to tell us the story about one of the most recognisable and central characters in British politics today.

Rating: 4.5 out of 5.

20. Celsius 7/7 by Michael Gove

Weidenfeld & Nicolson | 2006 | Hardback | 160 pages

I only learned about this text having read Owen Bennett’s book on the man (see above), but glad I did. In writing ‘Celsius 7/7’, which describes how the West’s policy of appeasement has provoked yet more fundamentalist terror, Gove names both Dominic Cummings and Douglas Murray among those whose conversations and ideas helped shape his thinking.

Rating: 4 out of 5.

21. First Confession: A Sort of Memoir by Chris Patten

Penguin | 2017 | Hardback | 320 pages

A man who’s been there at pivotal moments: Chairman of the Party (winning the 1992 election, but losing his own Bath seat), the last Governor of Hong Kong, Chairman of the Independent Commission on Policing for Northern Ireland (pursuant to the Good Friday Agreement) and Chairman of the BBC Trust (when the Jimmy Savile scandal broke). Absolutely captivating.

Rating: 4 out of 5.

22. Party Games by Fiona Cuthbertson

Blossom Spring | 2020 | Paperback | 316 pages

Fiona’s first novel addresses love and corruption in the seat of power – from a female perspective. However, for anyone – of either sex, who has worked in Parliament or on Whitehall, I believe they will enjoy this – and perhaps associate with some of the content – and look forward to her second book, which is in the works.

Rating: 3 out of 5.

23. Great Again: How to Fix Our Crippled America by Donald J. Trump

Simon & Schuster | 2016 | Paperback | 208 pages

I didn’t read this in 2016, however I decided to now since he’s seeking re-election. In a similar vein to ‘The MAGA Doctrine’, you get a better feel what the 45th President of the US does and doesn’t believe, but this time you get to judge him on his record in office as well as in business. I wonder if Boris has read it too (“get it done” p.123 and “shovel-ready projects” p.165)?

Rating: 3 out of 5.

24. The Picture of Dorian Gray by Oscar Wilde

Penguin | 1994 | Paperback | 256 pages

A friend of mine bought this for my 18th birthday (I’m not sure what she was hinting at) and, though I’ve watched the 2019 film adaptation, I’ve never got round to reading this gift – until now, during lockdown. Another book I wish I’d read earlier as the writing is beautiful and I’ve a lot to learn.

Rating: 5 out of 5.

25. One Minute to Ten: Cameron, Miliband and Clegg. Three Men, One Ambition and the Price of Power by Dan Hodges

Penguin | 2016 | Paperback | 384 pages

I’m a fan of Dan Hodges, so it wasn’t a difficult choice to pick-up a copy of this book (in 2016), but what was difficult is the first chapter, which I still think is waffle (I decided to give it another go four years later). Get past that first chapter though and it takes off – a smart and unique account of the 2015 general election campaign and the three party leaders.

Rating: 4 out of 5.

26. Why Can’t We All Just Get Along… Shout Less. Listen More. by Iain Dale

HarperCollins | 2020 | Hardback | 304 pages

Great read. I’m not just saying that because we both studied at ‘the very left-wing’ University of East Anglia, worked/interned for the staunch right-winger David Davis MP, nor was his chief of staff/backed him until the leadership hustings in Cambridgeshire… This is “part-memoir, part-polemic about the state of public discourse in Britain and the world today”, and it’s spot on.

Rating: 4 out of 5.

27. Dial M for Murdoch by Tom Watson and Martin Hickman

Penguin | 2012 | Hardback | 384 pages

This is a tale about News Corporation and the corruption of Britain, according to the former Deputy Leader of the Labour Party and active member of the Culture, Media and Sport Committee. My reading this happens to coincide with the BBC airing a new three-part documentary series ‘The Rise of the Murdoch Dynasty’. Both excellent.

Rating: 4 out of 5.

28. First They Took Rome: How the Populist Right Conquered Italy by David Broder

Verso | 2020 | Hardback | 192 pages

Similar to Franzi and Madron’s book Matteo Salvini: Italy, Europe and the New Right (as above), this is a forensic, educational read – written by a left-wing author – especially for non-Italians who want to understand what has been happening in Italy these past three decades. It’s a shame it took until three quarters of the way through to get to the important chapter!

Rating: 3 out of 5.

29. The Line of Beauty by Alan Hollinghurst

Picador | 2005 | Paperback | 512 pages

It’s a classic novel about class, politics and sexuality in Margaret Thatcher’s 1980s Britain. Similar to One Minute to Ten, I struggled with the very early chapters and put it back on the shelf. I picked it up again this summer and made headway. I’m glad I did because it’s quite excellent and clearly deserving of its awards.

Rating: 4 out of 5.

30. The Spirit of London by Boris Johnson

HarperCollins | 2012 | Paperback | 448 pages

Like ‘The Dream of Rome’ this is a interesting and entertaining history of the British capital. This updated version of ‘Johnson’s Life of London’ – which focuses on some very famous figures and some rather obscure ones – includes material following the Jubilee and Olympic celebrations in 2012. I hope the Spirit of the United Kingdom shines through in his conference speech.

Rating: 4 out of 5.

If you have ideas for the group or would like to get involved, please email us.

10 considerations for this decade

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector

Last week, I caught-up with Andrew Marshall, vice-chairman of Cognito – a City-based consultancy, which took a chance and gave me my first (paid) PR job over 10 years ago. As I approached their offices I was greeted by one Charlie Morrow, who, in turn, was my first ever hire. Turns out I’m pretty good at spotting talent! It’s great to see them doing so well.

Over coffees, Andrew and I exchanged a couple of stories and ideas. He is entirely to blame for me writing this blog about 10 PR things to consider in 2020 and beyond. I don’t intend for this to be an exhaustive list, rather a download on what’s front of mind. I’m sure other Conservatives in Communications will have their views. So, here goes – in no order:

1. Purposeful communications

What is the point in what you’re saying? We should ask that every time. People receive many communications – too many in fact – so relevance is key to influence.

2. Data-driven

There is an abundance of data out there and PR professionals should tap it to create hyper-focused campaigns that reach specifically targeted audiences. 

3. Digital-savvy

It’s 2020. Get with the programme. If your PR person or agency doesn’t ‘get’ social media, switch them. In addition, social media should be in the mix not an afterthought. 

4. Authentic voice

With the rise of populist politics and digital – think Trump, Boris and Salvini etc. – people expect to hear from others – not firms – about what they’re thinking and in real-time. Try it with your senior executives.

5. Human emotion

With technology playing a bigger role, we must be mindful of retaining that ‘human element’ in all communications.

6. Story telling

Like social media, if your communications people can’t string a sentence together then don’t hire them; they’ll only disappoint you in the long run. 

7. Audio-visual

Where investment should be made is in training communications people to use more audiovisual, including photos or videos, as these are just if not more powerful than the written word.

8. Specialist skills

Those who demonstrate a deep understanding of their clients’ requirements will succeed. For me, it must be boutique firm over big agency every time.

9. Team collaboration

Integrated marketing and communications are essential to deliver results for your stakeholders. It’s bonkers it’s taken this long for some to realise.

10. Top table

PR, like public affairs, is integral to the bottom line. It warrants a seat – and a separate one – at the top table e.g. CMO or Director of Communications.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website.