GUEST POST: Owen Meredith is CEO of the Professional Publishers Association (PPA). Follow on Twitter. Connect on LinkedIn
How challenging is your new role of CEO of the PPA?
It’s been a really interesting and exciting time to take it on. We all know the challenges every business has faced through Covid-19, particularly publishers, but I’m excited to have the opportunity to support people through the recovery. There’s light at the end of the tunnel with the vaccine rollout, and we’re making sure that our members have the tools in their armoury to take advantage of every opportunity that comes their way so they can rebuild and grow their businesses back.
What are the current top concerns of your members?
One of the main concerns is changes in the advertising market. Since the early weeks of the pandemic, the advertising market has come back with some strength, particularly digital, which is performing better than forecast. But for print, the forward-booking advertising market has been really challenging because we still need to build long term confidence. We’ve also seen strengths around print subscriptions, where people are looking for time away from a screen, and there’s some opportunity there for both publishers and advertisers.
Are publishers throwing a lot of weight behind their print versions?
Through the crisis, some publishers temporarily moved out of print because of changes at retail due to Covid-19 restrictions. Also, B2B publishers, who were sending print copies to workplaces, were suddenly not reaching their audiences in the same way and they had to adapt.
In the consumer market people have turned to print as a form of escapism and a way to indulge their interests and passions. Here publishers are investing in print, investing in pagination and paper quality. I’m sure we will see more of that as people crave more time away from screens.
How important is print’s sustainability to publishers?
Print is a highly sustainable product and our members are very committed to the sustainability agenda.
At the PPA we have a Sustainability Action Group that looks at how we can improve our carbon footprint and commitment to ecology, so print is definitely here for the long term. If you look at the way publishers have changed, how they deliver their print products in terms of paper wrapping and other alternatives to plastic, there is a sustainability agenda that print can support.
What events do you have planned for 2021?
The PPA Festival in May is one of our most important events. I think realistically we are not going to be able to hold a face-to-face event of the scale of previous festivals, but we are looking at creative ways to provide networking opportunities, insight and content to members and the industry. At the end of June, we have our PPA Awards, and we are optimistic that we can do a face-to-face event where we can celebrate the industry and – hopefully – the economy and life returning to normal.
If you have ideas for the group or would like to get involved, please email us.
GUEST POST: Stephen Lynch is a PR and Public Affairs Consultant, and former Press Adviser to The Conservative Party. Follow on Twitter. Connect on LinkedIn
Extinction Rebellion are now censoring the press in their pursuit of halting mass extinction. It’s also a peculiar time to stretch the precious resources of the emergency services, and deprive family newsagents of income during the prolonged menace of Covid-19.
Former Labour ministers reckon that XR’s latest stunt comes out of the fascistic authoritarian regime playbook. Days after attacking the free press and its freedom to publish, the group’s latest email has the chutzpah to praise the “freedom to speak truth to power” as a hallmark of a “healthy democracy”.
Ironically, XR prevented readers of The Sun newspaper this weekend from hearing Sir David Attenborough’s thoughts about how to tackle the climate crisis. The mission of tackling the climate crisis needs those who can build alliances, not alienate them.
XR risks being irrevocably labelled as a left-wing, anarchist group of affluent activists more concerned with parading their morality on social media than effectively dealing with the complexity of the climate crisis. They face being officially classified as an organised crime organisation, with all the invasive surveillance that entails. Their blockades of printworks risk damaging the very cause the group is supposed to be supporting.
XR’s website says their struggle is not about left or right, yet they targeted every right-of-centre newspaper in their salvo against the “crooked billionaire press”. Their literature claims that XR avoids “blaming and shaming” any one individual, yet their recent emails attack Rupert Murdoch and “corrupt media moguls and dodgy politicians.”
XR misleadingly pushes the illogical notion to their followers that the UK government is sanguine about, or otherwise deliberately accelerating climate change.
Prior to Covid-19 and after leaving the EU, achieving net zero became one of the government’s two overarching priorities, along with “levelling up” the nations and regions. Last year, the UK became the first major economy in the world to pass a law ending its contribution to global warming by 2050; the UK has decarbonised faster than any other G20 country; it is the world’s biggest producer of offshore wind energy; it has cut emissions by 42 per cent since 1990.
There is always more to do, and few in Whitehall or in industry are complacent about sustainability.
Next November, 30,000 delegates, including heads of state and climate experts, will gather in Glasgow to agree coordinated international action for tackling the climate crisis at COP26.
It will be the first time that the UK has taken on the presidency of this UN conference, and our government will want to lead the gathering with a powerful pledge and a message to other countries that it is time to step up.
The international community also hopes we will lead with a strong commitment on our own emissions so we will have credibility in encouraging other countries to follow suit.
The Met Office’s State of the Climate report this summer illustrates that over the last decade, summers and winters have been around 12 per cent wetter. Four new high-temperature records were registered in 2019, including the highest UK temperature.
Despite the UK’s achievements, there is a compelling case for action, especially as global carbon emissions have more than doubled since 1971. The question is how best can we make a genuine difference on this planet?
China is responsible for more than one-quarter of all global carbon emissions, and along with the United States, India, Russia and Japan, the biggest polluters account for over half of all emissions.
This seems like a good place to start if you are serious about creating change.
The delayed COP26 also gives XR the opportunity to potentially influence a new administration in Washington, and one that would be more committed to the Paris Agreement at that.
Joe Biden has pledged to integrate climate change fully into US policy on trade and foreign affairs. A stronger believer in alliances, if he is elected president, he could also opt to rejoin the Trans-Pacific Partnership with the UK to form the world’s greatest trading bloc, where the environment is an integral aspect, not an optional add-on.
XR should form partnerships with NGOs in these highest-emitting countries and seek to influence in a more convincing, mature, and legal way.
The global spotlight on Glasgow will help focus delegates’ attention, laser-like, on the task at hand.
XR’s first demand is for the media and politicians to “tell the truth” about the global ecological emergency. Dale Carnegie’s best-selling books on persuasion do not recommend starting a negotiation by publicly questioning the other side’s honesty and integrity.
XR can engage more effectively and professionally with the proceedings – coffees, meeting agendas and informed discussion rather than handcuffs, tantrums and disruption motivated by self-appointed moral superiority. Lobbying is making the right argument, to the right person, at the right time. XR can make a strategic shift away from civil disobedience and towards civil engagement and debate in Glasgow, Scotland’s Dear Green Place, next year.
Protest can put critical issues on the agenda, but you need lawmakers and policies to make the change. We have the means to act. The UK is in prime position to coordinate, cajole and enable the substantial political will required. We can begin to finally turn the tide against decades of complacency, for which there may be an awfully high cost.
XR can be a help, not a hindrance in a long campaign that will ultimately be won with advanced diplomacy, persuasion and technology – not by casting aspersions on the intelligence of the people whose support you need, or on the motives of the people who will legislate the change.
If you have ideas for the group or would like to get involved, please email us.