Set Boris free

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In these strange virtual times, this year’s online party conference has a special importance, not just for the Tory Party but also for the Prime Minister. His speech will help to define the rest of his tenure at Number 10.

I have supported Boris Johnson since his first campaign to become Mayor of London. In a world full of dullness and a body politic stuffed full with the second rate and dull, he was a real breath of fresh air. He discarded political correctness, but crucially exuded optimism and fun. 

I predicted that he would beat Ken on both occasions. It wasn’t hard to do so! Londoners loved this political maverick who made us all smile, chuckle and even laugh out loud. His record at City Hall was superb, thanks to his two great chiefs of staff – Sir Simon Milton and Sir Edward Lister. 

There was no greater supporter of Boris when he announced he was a candidate to succeed the hapless Theresa May. Here was a Tory who could inject zest and optimism into a political party which resembled a corpse. 

My only fear was some of the people advising him. I dismissed those worries, but time has shown that I was quite right to be concerned. 

In the December election, I predicted a majority of eighty and was delighted by the result. Boris could now literally change the political landscape for a generation. A politician who appealed to people from every walk of life. Once again, the Tory Party was a national political force. Our PM was a populist who understood what made normal voters tick. 

However, the problems started long before the pandemic. He chose a weak Cabinet and the Number 10 team, with a few exceptions, makes his predecessors’ team look competent. That is some achievement! The political ramifications are now all too clear. 

Firstly, Boris no longer exudes optimism and confidence. Folk are now starting to laugh at him rather than with him. His attempt to position himself as a modern day Churchill is just plain silly. 

Secondly, Boris no longer seems in control of events. He is a reactive PM who is now defined by an increasing number of U-turns. Boris doesn’t appear to have a grip on what is happening. 

Thirdly, Boris is being let down by a Number 10 team which doesn’t seem to understand the concepts of strategic communications and messaging. The Cabinet is also weak. 

Lastly, I no longer have any idea if the government has a policy agenda. The one exception concerns the increasing role of the state. There has never been such a ‘Big State’ government. This isn’t why people vote Tory …

For all of this, I still have faith in Boris. He needs to show us that he is not only in control but actually still wants to be PM. Then he can start the crucial task of rebuilding and re-energising his special rapport with the British people. 

The first stage is a ministerial cull of epic proportions. There is great talent on the back-benches, which needs to be tapped into. Not just youngsters but also former ministers and people who should have been made ministers in previous governments. 

The second stage is to have a very clear policy agenda which embraces and motivates traditional and new Tory voters. Economic competence must underpin all the government’s future actions but so too must a belief in the primacy of the individual rather than of the state. 

The final and arguably most important stage is to set Boris free. On form, this is a politician like no other. Never have people needed to be cheered up more than now. Boris is the political antidote to the gloom created by the pandemic. His advisers need to play to his strengths. 

The next six months will determine the success or otherwise of the government. We need both inspiration and optimism in equal measure. Boris remains the man to deliver both. Britain needs him. 

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This piece was written for our website.

BoJo will give Britain back its mojo

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector

After celebrating last week’s success, I’ve started to think about what we can expect to see in the new year.

On Thursday, the people spoke loud and clear. They chose to place their trust in the Prime Minister, the Conservative & Unionist Party and its parliamentary spokespeople throughout the UK – to deliver Brexit and move forward, so that we can focus on other priorities. In short, a sense of pride and identity was restored.

Boris Johnson’s government, or ‘The People’s Government’ as he now labels it, won exactly 365 seats – an MP for every day of the year and a stonking majority of 80 at that – making this the best result for the centre-right party in over thirty years. In fact, the gain of 47 is the highest of any Tory administration ever, including Margaret Thatcher’s win in 1983. Since 2010, the Conservatives have increased their share of the popular vote from 36% to 44%. They have a legitimate mandate to govern and, thankfully, the ability to break the log-jam in Parliament.

Personally, I’m encouraged to see so much talent – many of them Conservatives in Communications in former lives – take their seats on the green benches: Alex Stafford (Rother Valley), Nickie Aiken (Cities of London & Westminster), Paul Bristow (Peterborough), Paul Holmes (Eastleigh), Richard Holden (North West Durham) and Theo Clarke (Stafford). I hope, and expect, to see more talent re-/join in the future, specifically in Scotland and the capital.

Put it another way, the electorate let the loony left – led by the Hamas and Hezbollah supporting socialist Jeremy Corbyn – know exactly what they thought of their policies. Momentum’s most stunning achievement? Getting Northern ex-miners to trudge through winter rain to vote Conservative. Working class Britons have firmly taken back control; Blue Collar Conservatism is steaming ahead. 

The Tories ran a disciplined campaign. As expected, polling analysis, social media and audiovisuals took centre stage again. Credit to the folks at Hanbury Strategy, Topham Guerin and Westminster Digital for playing their part. In terms of messaging, ‘Long Term Economic Plan’ was replaced with ‘Get Brexit Done’. But unlike in 2017, when Theresa May misread the mood, Mr Johnson stood outside Number 10 and urged the 100% – Leavers and Remainers alike – “to find closure and let the healing begin”. Congratulations to the national campaign team, including Isaac Levido, Lee Cain and Rob Oxley. 

On Saturday, the Prime Minister travelled to Tony Blair’s former constituency, Sedgefield, and gleefully declared “We’re going to recover our national self-confidence, our mojo, our self-belief, and we’re going to do things differently and better as a country”. On Sunday, Lord Heseltine admitted he and others – including People’s Vote campaigners – had lost and dismissed the prospect of them fighting on. 

And how did Corbyn and his allies react to all of this? Faiza Shaheen, who stood against Iain Duncan Smith, looked distraught at the count in Chingford and Wood Green. Owen Jones and Ash Sarkar (commentators and activists), who dominated Labour’s narrative, had a meltdown on TV – again! Lily Allen even deleted her account on Twitter. Many of them joined the violent and extremist, some say terrorist, group, Antifa, in protesting outside Downing Street – like they did outside Buckingham Palace during President Trump’s most recent visit – before revealing their support for Angela Rayner, Dawn Butler, Diane Abbott, Emily Thornberry, Keir Starmer and Richard Burgon as potential future leaders.

Meanwhile, its current leader – who refuses to go or take responsibility for the outcome – wrote a rather misguided piece for The Observer: ‘We won the argument, but I regret we didn’t convert that into a majority for change.’ Let me be clear. 1. No you didn’t. 2. You don’t say. Caroline Flint, had she not lost her seat, Lisa Nandy or Yvette Cooper would be more effective at the helm. However, if I had to place a bet on it right now, I reckon members will back Rebecca Wrong-Daily. Sorry, Rebecca Long-Bailey.

Regarding press, I want to revisit a theme that I’ve previously highlighted. That, people are quickly losing faith in the mainstream media. Is it any wonder when the BBC mismanaged the TV leadership debates, Channel 4 showed its bias and Sky chose to pay John Bercow £60,000 to be its guest despite only mustering an audience of 45,700? Yes, it was somewhat amusing to watch him squirm as the results were announced but get a grip! Expect the new Culture Secretary to make the BBC licence fee a top issue. If Channel 4 doesn’t return to the old days and if Sky fails to see the error of its ways, then also expect the electorate to turn towards alternative media.  

A while back I argued that we need to redefine our purpose, move forward with our global partners, unite the UK – and defeat Corbynism. I believe we have achieved that. World and party leaders, including Scott Morrison and Matteo Salvini, were queueing round the block to congratulate Mr Johnson on his achievement.

This week, he should focus on delivering the Queen’s Speech and bringing back the Withdrawal Agreement Bill (WAB). Get that out of the way and deliver the January 31 promise. After Christmas, he can concentrate on lowering taxes and investing in public services while at the same time launching debates about controlling immigration and more besides.

Before the campaign got underway, the Mayor of London Sadiq Khan tweeted: “The Tories thought calling a winter election would stop us campaigning. They were wrong.” I responded: “No, they thought the people deserved a Parliament that would represent them. Londoners deserve a mayor who will champion them. Next year, they get their say.” 2020 is going to be a year like no other. Fasten your seatbelts, folks – you’re in for a wild ride.

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This piece was written for our website and has been republished by Politicalite (‘BoJo will give Britain back its mojo’ – December 16, 2019).

R-E-S-P-E-C-T

[UPDATED 08.01.20] Dame Eleanor Laing was subsequently elected principle Deputy Speaker and the first woman Chairman of Ways & Means with 54% in the first round.

[UPDATED 04.11.19] Dame Eleanor Laing made the final three candidates (out of 11 originally), and was the last Conservative and woman standing.

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector. He is a former Board Member of UN Women UK and is campaigning for Dame Eleanor Laing MP to become the first woman Conservative Commons Speaker.

You’ve seen the 1970s Saatchi & Saatchi advertisement. “It was a Conservative – Mrs. Pankhurst – who first led the fight for votes for women. It was the Conservatives who first gave all women the vote 50 years ago. It was a Conservative who was the first woman to sit in Parliament. It was the Conservatives who elected the first party leader…”

We can add to that. It was a Conservative who became the first and second woman prime ministers.

Contrary to popular myth, there’s no convention that the Speakership passes from one side of the House to the other. Therefore, another Conservative milestone is achievable: on 4 November, MPs can – and should – elect Dame Eleanor Laing MP as the first woman Conservative Commons Speaker in 650 years.

The Mother of Parliaments is facing one of her biggest challenges in a century. Brexit is arguably the biggest issue to impact the UK since the Second World War, Suez crisis and invasion of the Falklands. What we need now is an experienced and impartial person in the chair to restore confidence in politics.

Dame Eleanor has an impressive record – as a lawyer, MP and Deputy Speaker for six years – and she has set out a clear vision for the role that will resonate: “We must show respect for each other in Parliament, respect for Parliamentary proceedings and scrutiny, and respect for democracy and the people.”

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This piece was written for our website and has been republished by Politicalite (‘Another Conservative milestone is achievable this November’ – October 14, 2019).

Different journeys, same end destination

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector.

I have written before about my early-life journey from picturesque Beverley – one of the North’s best-kept secrets (and where 59% of voters opted to leave the European Union) – to East Anglia (some 69% voted the same way) where, aged 18 I moved to study politics, including European culture and identity. It is a period of my story which made me develop an understanding for my fellow countrymen’s Euroscepticism.

Yet, sometime during the ensuing decade, I developed a healthy respect for the EU. I attribute this to working in the City and city breaks in European capitals. And so, in 2016, I joined the 79% of South Londoners in Lambeth by voting to remain in the EU. I understand, therefore, why some people, including fellow Tory Reform Group members, questioned my early support and subsequent enthusiasm for Boris Johnson – for he, perhaps more than anyone else involved, advocated for Vote Leave.

Let me set out why I believe our end destination, under Johnson’s leadership, is more important than the journeys we are on – and how I eventually arrived there.

Our relationship with the EU is quite complex. I believed, rightly so, that it is a relationship of such complexity that it cannot be boiled down into one question in a ballot. I also believed – and feared – that a vote on this issue had the potential to split the Conservative Party and the country. Like George Osborne, this was one of those rare occasions when I disagreed with David Cameron because I couldn’t support the call for a referendum on the EU. However, when, in 2015, the Tories unexpectedly achieved a majority, and with no coalition partners to block one, a referendum became inevitable and the campaigns to leave and remain began in earnest.

At that point, I decided to campaign for Conservatives IN. However, the campaign to remain lost and the campaign to leave won. The EU referendum question, while simplistic, was clear. We have since discovered that though leave means quite different things to different people, the decision to leave was made. As such, the discussion moved to how we would build national consensus to deliver on the result of the referendum and help move our country forward.

Except, that didn’t happen. Theresa May made virtually no effort to engage the 48%. This time, as a means of finding consensus, I subscribed to The New European and found myself agreeing with Conservatives for a People’s Vote albeit I prefer the slightly more accurate term ‘confirmatory ballot’. However, Parliament has voted against one and polling indicates that the people do not want one.

One constant throughout these past four years has been the failure of the remain and remoan camp to run an effective operation and win enough support.

There comes a time when we need to accept where we are and recognise the need to move forward and give businesses the certainty they are asking for. Brexit is an important issue, but it should not be an all-consuming and indefinite issue at the expense of other priorities which shape people’s lives. Driven by this pragmatism, it didn’t take much to throw my support behind Johnson – a two-term mayoral winner in Labour London – as the man to take responsibility, own this and make a go of it in the national interest. It is a pragmatism which TRG and other membership organisations should applaud. We need to leverage Johnson’s qualities to win for the nation and shape a better future for all – leavers and remainers alike. After we have reached destination Brexit, we need Johnson’s Conservatives to take on Jeremy Corbyn, Sadiq Khan and the remaining loony left. Our society should be about freedom, individual responsibility and community. It’s time to move on and move forward.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for our website and has been republished by ConservativeHome.com (‘I voted Remain and backed a second referendum. But here’s why I now back Johnson’ – September 10, 2019), The Commentator (‘Brexit: Different journeys, same end destination’ – August 27, 2019) and The Yorkshire Post (‘I voted Remain but now back Boris Johnson over Brexit’ – September 16, 2019). It was syndicated on BrexitCentral (September 10, 2019).

Boris set to write our next chapter

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector. 

Before this leadership election got underway, I wrote that the next leader must be able to tell the Tory story – of aspiration and opportunity – and identified Boris Johnson as the person best-positioned to do that.

Having previously supported David Cameron and then Theresa May, I like to think I back winners – at least, in terms of those who reach the top. That said, while the former will be remembered for rescuing the economy – while giving people the power to marry who they love and an overdue say on Europe – the latter, much to my disappointment, has no real legacy. Johnson should avoid repeating that mistake.

His final column for the Daily Telegraph, ‘Britain must fire-up its sense of mission’, was jam-packed with the kind of Merry England (or Merry UK) optimism that we experienced during the Cricket World Cup and that the whole country needs right now: “They went to the Moon 50 years ago. Surely today we can solve the logistical issues of the Irish border”. Quite right.

You’ve guessed it, I’m chuffed that Conservative MPs, media and members supported Johnson’s bid to become our Prime Minister. I’m looking forward to May handing him the keys to Number Ten and him batting for us after three, long years of doom and gloom. Sure, optimism isn’t everything – but it can set the tone. A detailed vision must be articulated and executed by a sound team.

Whichever side you were on before the referendum (or are on now), in the short term, we need to redefine our purpose, move forward with our global partners, unite the UK – and defeat Corbynism.

Mid-term, we should invest further in our national security and technology, improving education and life chances and encouraging greater participation in culture and sport, as well as boosting home ownership. Plus the odd tax cut here and there would be well-advised.

However, we must not put off having debates – for fear of offending – about controlling immigration and legalising drugs, and about funding for health and social care, as well as protecting the environment, for these issues matter and will matter even more in the future.

We should also avoid the temptation to ban political expression, alternative media and sugary foods, and celebrate instead free speech, press freedom and the right to choose.

Again, I look forward to Johnson peddling optimism and hope that people get behind him, because, ultimately, he will write our next chapter – and if we jump onboard and provide support, much more can be achieved by us all working together.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for ConservativeHome.com (July 24, 2019) and has been republished by Politicalite (‘Boris set to write Britain’s next chapter’ – July 24, 2019) and The Commentator (‘Boris brings the sunshine’ – July 28, 2019).

The next leader must be able to tell the Tory story

Adam Honeysett-Watts is Director of Conservatives in Communications and works in the financial technology sector

On Wednesday, a group of storytellers – who just so happen to be Conservative supporters – met at the Ellwood Atfield Gallery in Smith Square to hear from Katie Perrior about her time in Number 10, and to explore the purpose of, and indeed future for, the Party.

Perrior served as Theresa May’s PR chief right up until when the 2017 election was called (when May was 24 points up in the national polls). And a fascinating story and exchange of ideas it was for the 100 or so guests – in-house and agency PR and public affairs specialists plus current and former special advisors and CCHQ staffers – who turned up for the relaunch of Conservatives in Communications, which Perrior now chairs.

I won’t spill the beans on what was said, but I do want to share some brief thoughts, based on my experiences, as a way of demonstrating the value that those of us in this network can bring to future leadership campaigns and potentially in government.

I was born in Beverley and grew up in Hull, listening to the band Beautiful South. At just six years of age, my mum died of breast cancer, and shortly after my sixteenth birthday – while finishing my GCSEs – I became an orphan when my dad passed away suddenly. I knew I had a stark choice: to sink or swim. I chose to study – to pursue a career, and to work weekends – so that I could afford to live.

After a much-needed move away from home and positive three years at the University of East Anglia, I jumped on a train to the Beautiful South and began searching for full-time employment – just as signs of a global financial crisis were beginning to emerge. I settled for a life in PR, enhancing the perception of the finance sector and promoting the technology needed to progress it.

Why am I telling you this? The backdrop was an unpopular Tory government under John Major, followed by years in the political wilderness for the Conservatives. And all because of a failure by a succession of people to tell the Tory story of aspiration and opportunity that I knew existed.

In short, the Party didn’t have a convincing narrative and failed to connect with the British electorate which resulted in three consecutive victories for Tony Blair.

Despite the nationalisation of Northern Rock and RBS, and everything else that was happening, David Cameron was unable to secure a majority and ended up forming a coalition with the Liberal Democrats. Whatever your thoughts about those years in power (and mine are positive), there’s no doubt in my mind that George Osborne’s management of the economy, together with strategic and disciplined messaging, helped the Tories to victory in 2015: it was all about, and I apologise in advance, that Long Term Economic Plan.

Confidence in the economy picked up, businesses performed well, and as a result hired new staff, from which I and others subsequently benefited. Fast forward four years and, wow, has the situation reversed. Whichever side you were on before the referendum (or are on now), there’s no doubt in my mind that Brexit is consuming everyone’s time and preventing us from getting on with more important things – and articulating that work.

As the leadership contenders begin to set out their stalls, let’s judge their ability to tell the Tory story – and during that process, where it’s required, I’m sure you’ll see the influence of Conservatives in Communications.

If you have ideas for the group or would like to get involved, please email us.

This piece was written for ConservativeHome.com (May 10, 2019).

Tories in Comms relaunches

Conservatives in Communications (CiC), the industry network that brings together senior Tory PR specialists, has relaunched under the chairmanship of Katie Perrior.

Industry stalwarts Lord Black, Kevin Bell and Lionel Zetter – all of whom have been involved in CiC since it was established in 2011 to support the Party – have agreed to be patrons.

PR director Adam Honeysett-Watts and Westminster recruiter Carol Freeman are supporting the effort, including an event yesterday at the Ellwood Atfield Gallery in Smith Square.

Lord Black, deputy chairman of Telegraph Media Group, moderated an audience Q&A with Perrior – who worked as Director of Communications to Prime Minister Theresa May before returning to iNHouse Communications.

Among the 100 guests were industry and association campaign leads, agency partners and colleagues, as well as current and former special advisors and staffers.

Katie said:

“The Conservative Party would be wise to tap into this talent pool, and leverage the network as it seeks to shape and tell its story to the voters.”

For more information, including how to sign-up for events, email us.

As covered by ConservativeHome.com, The Holmes Report and The House Magazine.