GUEST POST: Peter Bingle is Director at The Terrapin Group. Connect on LinkedIn
In these strange virtual times, this year’s online party conference has a special importance, not just for the Tory Party but also for the Prime Minister. His speech will help to define the rest of his tenure at Number 10.
I have supported Boris Johnson since his first campaign to become Mayor of London. In a world full of dullness and a body politic stuffed full with the second rate and dull, he was a real breath of fresh air. He discarded political correctness, but crucially exuded optimism and fun.
I predicted that he would beat Ken on both occasions. It wasn’t hard to do so! Londoners loved this political maverick who made us all smile, chuckle and even laugh out loud. His record at City Hall was superb, thanks to his two great chiefs of staff – Sir Simon Milton and Sir Edward Lister.
There was no greater supporter of Boris when he announced he was a candidate to succeed the hapless Theresa May. Here was a Tory who could inject zest and optimism into a political party which resembled a corpse.
My only fear was some of the people advising him. I dismissed those worries, but time has shown that I was quite right to be concerned.
In the December election, I predicted a majority of eighty and was delighted by the result. Boris could now literally change the political landscape for a generation. A politician who appealed to people from every walk of life. Once again, the Tory Party was a national political force. Our PM was a populist who understood what made normal voters tick.
However, the problems started long before the pandemic. He chose a weak Cabinet and the Number 10 team, with a few exceptions, makes his predecessors’ team look competent. That is some achievement! The political ramifications are now all too clear.
Firstly, Boris no longer exudes optimism and confidence. Folk are now starting to laugh at him rather than with him. His attempt to position himself as a modern day Churchill is just plain silly.
Secondly, Boris no longer seems in control of events. He is a reactive PM who is now defined by an increasing number of U-turns. Boris doesn’t appear to have a grip on what is happening.
Thirdly, Boris is being let down by a Number 10 team which doesn’t seem to understand the concepts of strategic communications and messaging. The Cabinet is also weak.
Lastly, I no longer have any idea if the government has a policy agenda. The one exception concerns the increasing role of the state. There has never been such a ‘Big State’ government. This isn’t why people vote Tory …
For all of this, I still have faith in Boris. He needs to show us that he is not only in control but actually still wants to be PM. Then he can start the crucial task of rebuilding and re-energising his special rapport with the British people.
The first stage is a ministerial cull of epic proportions. There is great talent on the back-benches, which needs to be tapped into. Not just youngsters but also former ministers and people who should have been made ministers in previous governments.
The second stage is to have a very clear policy agenda which embraces and motivates traditional and new Tory voters. Economic competence must underpin all the government’s future actions but so too must a belief in the primacy of the individual rather than of the state.
The final and arguably most important stage is to set Boris free. On form, this is a politician like no other. Never have people needed to be cheered up more than now. Boris is the political antidote to the gloom created by the pandemic. His advisers need to play to his strengths.
The next six months will determine the success or otherwise of the government. We need both inspiration and optimism in equal measure. Boris remains the man to deliver both. Britain needs him.
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This piece was written for our website.