CIC CENSUS

This is your once-a-year opportunity to provide feedback and insights, so we can better serve you and add more value going forward. 

We have just completed our third CiC Census and were pleased to launch our inaugural Supporter Awards as a way for us to recognise talent across the network. 

ABOUT YOU

1. Age

• 18-24 14.78%
• 25-34 47.78%
• 35-44 21.18%
• 45-54 8.87%
• 55-64 6.40%
• 65 and over 0.99%

2. Sex

• Female 27.09%
• Male 72.41%
• Prefer to self-describe 0.49%

3. Ethnicity

• White: English / Welsh / Scottish / Northern Irish / British 82.76%
• Any other White background 3.45%
• Asian / Asian British: Indian 3.45%
• Prefer not to say 2.46%
• White: Irish 1.97%
• Mixed / Multiple ethnic group: White and Black Caribbean 1.48%
• Mixed / Multiple ethnic group: White and Asian 0.99%
• Any other Mixed / Multiple ethnic background 0.99%
• Other ethnic group: Arab 0.99%
• Asian / Asian British: Pakistani 0.49%
• Black / African / Caribbean / Black British: African 0.49%
• Black / African / Caribbean / Black British: Caribbean 0.49%

ABOUT YOUR WORK

4. Where are you working – usually and for the most part – right now?

• London 78.82%
• Outside of London 21.18%

5. With most employers having transitioned to hybrid working, how often are you expected to be in the office each week?

• 0 days - I will be remote working going forward 10.34%
• 1 day 11.33%
• 2 days 28.57%
• 3 days 26.60%
• 4 days 9.36%
• 5 days 7.39%
• N/A - I was already working from home / I'm self-employed / I'm unemployed 6.40%

6. How often do you want to be in the office?

• 0 days – I like working from home now 7.39%
• 1 day 10.84%
• 2 days 27.59%
• 3 days 26.60%
• 4 days 13.30%
• 5 days 10.84%
• N/A – I was already working from home 3.45%

7. How would you categorise your employment – for the most part?

• Agency / Consultancy 42.86%
• Corporate 13.79%
• Not-for-profit / Charity 10.84%
• Civil Service 7.39%
• UK Parliament / Constituency (Staffers and Interns) 5.91%
• Freelance / Interim / Contract 4.93%
• Trade Association 4.93%
• Media Organisation 2.96%
• Student / Graduate 1.97%
• UK Parliament / Constituency (MPs and Peers) 1.48%
• The Conservative Party 0.99%
• UK Government, including SpAds and No10 0.99%
• Publishing House 0.49%

8. How would you categorise your role – usually and for the most part?

• Public Affairs / Government Relations / Lobbying 52.22%
• Public Relations / Media Relations / Corporate Communications / Financial PR 14.78%
• Digital Communications / Social Media 5.42%
• Other 5.42%
• UK Parliament / Constituency (Staffers and Interns) 4.43%
• Policy-Making 3.94%
• Journalism 3.45%
• Civil Servant 2.96%
• UK Parliament / Constituency (MPs and Peers) 1.97%
• Marketing 1.48%
• Student / Graduate 1.48%
• UK Government, including SpAds 1.48%
• Advertising 0.49%
• Events 0.49%

9. How much experience do you have in your main field?

• Up to two years 15.76%
• Up to five years 22.17%
• Up to ten years 24.63%
• Up to 15 years 13.79%
• 15+ years 23.65%

ABOUT YOUR SUPPORT

10. How did you discover our network – in the first instance?

• Colleague / Friend 46.31%
• Social media, including LinkedIn and Twitter 19.70%
• Can't remember 11.33%
• Personal invitation via email 6.90%
• Founding member 5.42%
• Ellwood Atfield 4.43%
• News mention e.g. POLITICO or PRWeek 1.97%
• Other 1.97%
• Personal invitation via social media 1.48%
• Search engine 0.49%

11. Why did you join our network? 

• Industry networking 76.85%
• Events 51.72%
• Social aspect 42.36%
• Job opportunities 41.87%
• Industry news 39.41%
• Business development 33.50%
• Receive newsletter 26.60%
• Stay relevant 25.12%
• CiC-Start Mentoring Scheme invite / updates 19.70%
• Contribute ideas and content 18.23%
• CiC Census invite / data 5.91%
• Dating 3.45%
• Other 2.46%

ABOUT OUR EVENTS

12. Did you attend one or both of our recent events with Oliver Dowden and Michael Gove?

• Yes 34.48%
• No 65.52%

13. We are planning to host a summer reception in June or July. Are you interested in attending this?

• Yes 90.15%
• No 2.96%
• Don't know 6.90%

14. Will you attend Conservative Party Conference in-person in Birmingham this October?

• Yes 71.43%
• No 19.70%
• Don't know 8.87%

15. If attending or considering, are you interested in coming along to the following CiC CPC22 events?

• Welcome to Birmingham Midnight Networking Reception (Sunday evening) 70.94%
• Industry Reception (Tuesday evening) 63.55%
• Brunch Fringe with New Polling Data (Monday morning) 52.22%
• Joint Industry Reception with the Conservative Arts and Creative Industries Network and Digital Tories (Monday evening) 50.74%
• N/A - I'm not attending 16.26%
• None of the above 1.97%

ABOUT OUR CONTENT

16. What would you like to be in our regular newsletter?

• Event invitations 86.21%
• Industry updates (summarised news) 78.33%
• Job opportunities 71.43%
• Events (other) 60.59%
• CiC Census invite / data 49.75%
• CiC-Start Mentoring Scheme invite / updates 41.38%
• Other 1.97%

17. Have or will you sign-up to our Weekly Jobs Alert service?

• Yes 54.19%
• 32.51%
• I don't know 13.30%

18. Would you or your organisation be interested in learning more about our Weekly Jobs Alert service? 

• Yes 41.38%
• No 58.62%

ABOUT POLITICS

19. In the wake of the local election results, Nick Rogers AM argued “the Conservative Party in London needs more freedom...Part of this must entail us forging an identity that is distinct from the national brand.” Please suggest your ideas for a new logo and name.

• Separate analysis.

20. How do you rate the current Cabinet as well as those who can attend it?

Weighted average out of 10

• Ben Wallace MP 7.61 
• Nadhim Zahawi MP 6.79 
• Sajid Javid MP 6.51 
• Grant Shapps MP 6.37 
• Michael Gove MP 6.36 
• Kwasi Kwarteng MP 5.84 
• Stephen Barclay MP 5.66 
• Anne-Marie Trevelyan MP 5.47 
• Kit Malthouse MP 5.45 
• George Eustice MP 5.41 
• Liz Truss MP 5.35 
• Simon Clarke MP 5.26 
• Rishi Sunak MP 5.25 
• Alok Sharma MP 5.24 
• Thérèse Coffey MP 5.24 
• Brandon Lewis MP 5.2 
• Chris Heaton-Harris MP 5.06 
• Oliver Dowden CBE MP 5.04 
• Michelle Donelan MP 4.98 
• Baroness Evans 4.87 
• Nigel Adams MP 4.81 
• Suella Braverman QC MP 4.75 
• Simon Hart MP 4.66 
• Mark Spencer MP 4.52 
• Michael Ellis QC MP 4.47 
• Alister Jack MP 4.39 
• Priti Patel MP 4.16 
• Jacob Rees-Mogg MP 4.15 
• Dominic Rabb MP 3.92 
• Boris Johnson MP 3.84 
• Nadine Dorries MP 3.77

21. Which rising stars would you promote at the next reshuffle? 

• 1 Tom Tugendhat 8.45% 
• 2 Kemi Badenoch 7.65% 
• 3 Penny Mordaunt 5.84% 
• 4 Claire Coutinho 4.63% 
• 5 Laura Trott 3.02% 
• 6 Bim Afolami 2.62% 
• 6 Victoria Atkins 2.62% 
• 8 Dehenna Davison 2.41% 
• 9 Johnny Mercer 2.01% 
• 10 Alicia Kearns 1.81% 
• 10 Gagan Mohindra 1.81% 
• 10 Laura Farris 1.81%

22. With the repealing of the Fixed-term Parliaments Act 2011, when do you predict the UK will hold the next general election?

• H2 2022 2.46%
• H1 2023 9.36%
• H2 2023 21.67%
• H1 2024 49.75%
• H2 2024/H1 2025 16.75%

23. Do you believe Boris Johnson will lead the Conservative Party into the next general election?

• Yes 46.31%
• No 38.92%
• I don't know 14.78%

24. Do you believe Boris Johnson should lead the Party into the next General Election?

• Yes 18.72%
• No 67.49%
• I don't know 13.79%

25. What do you think is the most likely result of the next general election?

• A large Conservative majority 1.48%
• A small Conservative majority 41.87%
• A hung Parliament, resulting in a Conservative-led government 14.29%
• A hung Parliament, resulting in a Labour-led government 32.02%
• A small Labour majority 7.88%
• A large Labour majority 0.00%
• I don't know 2.46%

26. Who do you rate as a future Leader of the Conservative Party?

• 1 Penny Mourdaunt 20.11% 
• 2 Jeremy Hunt 12.64% 
• 3 Ben Wallace 9.77% 
• 3 Liz Truss 9.77% 
• 5 Tom Tugendhat 9.20% 
• 6 Rishi Sunak 8.62% 
• 7 Nadhim Zahawi 6.32% 
• 8 Sajid Javid 5.17% 
• 9 Kemi Badenoch 2.87% 
• 10 Priti Patel 2.30%

ABOUT INDUSTRY

27. "I'm optimistic about the future of our sector." Where do you stand on that position statement?

• Mean average 7.06 out of 10

28. CiC People Awards 2022.

• Best Newcomer: Phoebe Sullivan (Copper Consultancy). Runner-up: Finley Morris (Klarna).
• Rising Star: Claire Ambrosino (City of London Corporation). Runner-up: Emily Carter-Kandola (Lexington).
• Industry Veteran: Katie Perrior (iNHouse Communications). Runner-up: Iain Anderson (Cicero/AMO).
• Best Hire: Aisha Cuthbert (Riverside). Runner-up: Robert Midgley (FCDO).
• Best Networker: Matthew Ogg (SMMT). Runner-up: James Heale (Spectator).

ABOUT MEDIA

29. Where do you learn about UK politics? 

• Mainstream online media 77.83%
• Mainstream broadcast e.g. TV and radio 71.43%
• Political: POLITICO 71.43%
• Political: Guido Fawkes 62.56%
• Social media 61.58%
• Political: The Spectator 61.08%
• Political: ConservativeHome 55.67%
• Mainstream print media 48.28%
• Political: Times Red Box 47.29%
• Political: Waugh Room 8.87%
• Other 3.94%

30. How trustworthy are these news brands? 

Weighted average out of five

• Bloomberg 3.78 
• BBC 3.70 
• ITV 3.56 
• Sky 3.52 
• LBC 3.41 
• CNBC 3.13 
• TalkTV and TalkRadio 3.13 
• Channel 5 3.04 
• GB News 2.90
• Channel 4 2.87 
• Al Jazeera 2.46 
• Russia Today (before it was removed) 1.28

ABOUT CiC

31. All things considered, do you feel being a supporter of us is worthwhile?

• Yes 98.52%
• No 1.48%

32. Please let us know about any other feedback you have.

N/A.

ABOUT YOU

1. Age

• 18-24 9.52%
• 25-34 46.67%
• 35-44 24.76%
• 45-54 13.33%
• 55-64 4.29%
• 65 and over 1.43%

2. Sex

• Female 27.62%
• Male 71.90%
• Prefer to self-describe 0.48%

3. Ethnicity

• White: English / Welsh / Scottish / Northern Irish / British 81.90%
• Any other White background 4.29%
• Asian / Asian British: Indian 3.81%
• Mixed / Multiple ethnic group: White and Asian 2.38%
• White: Irish 1.90%
• Mixed / Multiple ethnic group: White and Black Caribbean 1.43%
• Black / African / Caribbean / Black British: Caribbean 1.43%
• Asian / Asian British: Pakistani 0.95%
• Mixed / Multiple ethnic group: White and Black African 0.48%
• Any other Mixed / Multiple ethnic background 0.48%
• Asian / Asian British: Chinese 0.48%
• Black / African / Caribbean / Black British: African 0.48%

ABOUT YOUR WORK

4. Where are you working – usually and for the most part – right now?

• London 70.48%
• Outside of London 29.52%

5. Looking ahead to when people may return to their workplace, how often do you expect to be in the office each week?

• 0 days – I will be remote working going forward 4.76%
• 1 day 5.71%
• 2 days 28.10%
• 3 days 33.33%
• 4 days 10.48%
• 5 days 10.95%
• N/A – I was already working from home 6.67%

6. How would you categorise your employment – for the most part?

• Agency / Consultancy38.10%
• Corporate 21.43%
• Not-for-profit / Charity 13.33%
• Trade association 6.67%
• Freelance 6.19%
• UK Parliament / Constituency, including MPs and Peers 5.71%
• Civil Service 3.33%
• UK Government, including SpAds 2.86%
• Student / Graduate 0.95%
• Retired 0.48%
• The Conservative party 0.48%
• Unemployed 0.48%

7. How would you categorise your role – usually and for the most part?

• Public affairs / Government relations / Lobbying 46.19%
• Public relations / Media relations / Corporate communications / Financial PR 27.14%
• Other 5.71%
• UK Parliament (non MPs and Peers) 4.29%
• Policy-making 3.33%
• Digital communications / Social media 2.86%
• Student / Graduate 2.38%
• Civil servant 1.90%
• Marketing 1.90%
• Member of Parliament or Peer 1.43%
• UK Government, including SpAds 1.43%
• Events 0.48%
• Journalism 0.48%
• Retired 0.48%

8. How much experience do you have in your field?

• Up to two years 13.33%
• Up to five years 17.14%
• Up to ten years 30.48%
• Up to 15 years 19.05%
• 15+ years 20.00%

ABOUT YOUR SUPPORT

9. How did you discover us – in the first instance?

• Colleague / Friend 35.24%
• Social media, including LinkedIn and Twitter 33.33%
• Ellwood Atfield 8.57%
• News article e.g. ConservativeHome or POLITICO 6.67%
• Founding member 6.19%
• Personal invitation via email 4.76%
• Personal invitation via social media 3.81%
• Other 0.95%
• Search engine 0.48%

10. Why did you join us?

• Industry networking 77.62%
• Industry news 50.00%
• Events 41.90%
• Job opportunities 39.52%
• Receive newsletter 36.67%
• Social aspect 36.19%
• Stay relevant 32.88%
• Business development 24.76%
• Contribute ideas and content 24.76%
• Mentoring scheme 23.81%
• Dating 2.86%
• Other 2.38%

ABOUT OUR EVENTS

11. Assuming the party conference goes ahead, will you attend?

• Yes 61.90%
• Don’t know 20.95%
• No 17.14%

12. If you were to attend, would you like there to be a CiC networking reception?

• Yes 96.67%
• No 3.33%

ABOUT OUR CONTENT

13. What would you like to be in the newsletter?

• Event invitations 73.81%
• Job opportunities 70.95%
• Industry updates (summarised news) 62.86%
• Hear from our parliamentary patrons / Parliamentary profiles 56.67%
• Spotlight on something new / innovative 52.38%
• Mentoring opportunities 45.71%
• Careers advice 45.24%
• Blog content 42.86%
• Hear from our industry patrons 39.05%
• Hear from our chair 34.29%
• Hear from our directors 26.67%
• Book reviews 20.00%
• Competitions / quizzes 6.19%
• Other 0.95%

ABOUT THE GOVERNMENT’S COMMUNICATIONS STRATEGY AND MEDIA

14. How would you rate the UK Government’s Covid-19 communications strategy since the start of 2021?

• Weighted average 3.46 out of 5.

15. The UK Government’s Covid-19 communications strategy has _____ since 2020.

• worsened 10.95%
• stayed the same 23.81%
• improved 65.24%

16. How do you rate the visual appearance of the new Downing Street briefing room? (It will still be used for other briefings)

• Weighted average 3.10 out of 5. 

17. Of those who attend Cabinet, who do you believe has been the best communicator during the pandemic?

• Rishi Sunak MP 55.71%
• Matt Hancock MP 9.05%
• Grant Shapps MP 9.05%
• Michael Gove MP 6.67%
• Boris Johnson MP 5.71%
• Elizabeth Truss MP 3.33%
• Oliver Dowden 2.86%
• Kwasi Kwarteng MP 1.43%
• Jacob Rees-Mogg MP 1.43%
• Priti Patel MP 0.95%
• George Eustice MP 0.95%
• Lord Frost CMG 0.95%
• Dominic Raab MP 0.48%
• Alok Sharma MP 0.48%
• Brandon Lewis MP 0.48%
• Steve Barclay MP 0.48%

18. Which rising stars would you promote at the reshuffle?

• 1 Kemi Badenoch 6.43%
• 2 Tom Tugendhat 4.09%
• 2 Victoria Atkins 4.09%
• 4 Alicia Kearns *3.12%
• 5 Paul Holmes *2.73%
• 5 Tracey Crouch *2.73%
• 7 Joy Morrissey *2.53%
• 8 Gillian Keegan 2.34%
• 9 Claire Coutinho 2.14%
• 9 Theo Clarke *2.14%

19. Where do you source your news from?

• Mainstream online media 87.14%
• Mainstream broadcast e.g. TV and radio 72.38%
• Political: POLITICO 63.81%
• Social media 62.86%
• Political: Guido Fawkes 60.95%
• Mainstream print media 52.38%
• Political: ConservativeHome 49.05%
• Other 4.29%

20. How trustworthy are these news channels?

Weighted average out of five

• Bloomberg 3.91 
• BBC 3.89 
• ITV 3.76 
• Sky 3.68 
• CNBC 3.29 
• Channel 5 3.12 
• Channel 4 2.96
• Al Jazeera 2.58 
• Russia Today 1.46 

21. Taking everything into account, would you say that the launch of GB News is a good or bad thing for the UK overall?

• Average rating 3.90 out of 5. 

22. Broadly speaking, do you support the PRCA’s six-point Public Confidence Plan for Reform in response to the Cameron Inquiry?

• Yes 77.87%
• No 22.13%

23. Has your organisation grown / hired new staff during the pandemic?

• Yes 72.86%
• No 27.14%

24. “I’m optimistic about the future of our sector.” Where do you stand on that position statement?

• Mean average 8.00 out of 10. 

ABOUT CiC

25. All things considered, do you feel being a supporter of us is worthwhile?

• Yes 97.14%
• No 2.86%

26. Please let us know about any other feedback you have.

N/A.

ABOUT YOU

1. Age

• 18-24 9.74%
• 25-34 42.86%
• 35-44 27.92%
• 45-54 12.99%
• 55-64 5.84%
• 65 and over 0.65%

2. Sex

• Female 25.32%
• Male 74.68%

3. Ethnicity

• White: English / Welsh / Scottish / Northern Irish / British 84.87%
• White: Irish 3.29%
• Mixed / Multiple ethnic group: White and Asian 2.63%
• Any other Mixed / Multiple ethnic background 1.97%
• Asian / Asian British: Indian 1.97%
• Any other White background 1.32%
• Mixed / Multiple ethnic group: White and Black Caribbean 1.32%
• Black / African / Caribbean / Black British: African 1.32%
• Any other Black / African / Caribbean background 0.66%
• Other ethnic group: Arab 0.66%

ABOUT YOUR WORK

4. Where do you work – usually and for the most part?

• London 86.36%
• Outside of London 13.64%

5. How would you categorise your employment – for the most part?

• Agency / Consultancy 40.26%
• Corporate 21.43%
• Not-for-profit / Charity 8.44%
• Trade association 7.79%
• Freelance 6.49%
• UK Parliament / Constituency 5.19%
• Other 2.60%
• Civil Service, including Number 10 1.95%
• UK Government, including Number 10 1.95%
• Retired 1.30%
• Unemployed 1.30%
• Think tank 0.65%
• The Conservative Party 0.65%

6. How would you categorise your role – usually and for the most part?

• Public affairs / Government relations / Lobbying 56.49%
• Public relations / Media relations / Corporate communications / Financial PR 27.92%
• Other, including Member of Parliament or Peer 6.49%
• Digital communications / Social media 5.84%
• Marketing 1.95%
• Journalist 0.65%
• UK Parliament / Constituency 0.65%

7. How would you categorise your seniority in the industry?

• Executive 15.58%
• Manager 27.27%
• Director / Head 44.81%
• CEO / Director General 6.49%
• Chairman / Non-Executive Director 1.30%
• Other, including Member of Parliament or Peer 4.55%

8. Have you been, are you or would you like to be a:

a) Special Adviser?

• Yes 66.67%
• No 32.61%
• N/A 0.72%

b) Member of Parliament?

• Yes 47.62%
• No 52.38%
• N/A 0.00%

ABOUT YOUR SUPPORT

9. When did you join us?

• Before our relaunch in May 2019 37.01%
• After our relaunch in May 2019 62.99%

10. How did you discover us – in the first instance?

• Colleague / Friend 38.31%
• Social media, including LinkedIn and Twitter 31.82%
• Ellwood Atfield 17.53%
• Word of mouth 8.44%
• News article e.g. ConservativeHome 3.25%
• Other 0.65%

11. Why did you join us?

• Industry networking 85.71%
• Social aspect 50.65%
• Contribute ideas and content 45.45%
• Industry news 34.42%
• Business development 31.82%
• Stay relevant 31.17%
• Job opportunities 24.68%
• Receive newsletter 20.13%
• Other 3.25%

12. Are you interested in being:

a) Mentored by another supporter?

• Yes 66.19%
• No 33.91%

b) A mentor to another supporter?

• Yes 72.22%
• No 27.78%

13. How should we get more women involved?

• Separate analysis.

14. Would you or your firm be interested in learning more about:

a) Hosting and / or sponsoring an event for us?

• Yes 50.00%
• No 29.87%
• Don’t know 20.13%

b) Contributing and / or sponsoring content on our blog / in our newsletter?

• Yes 27.27%
• No 49.35%
• Don’t know 23.38%

ABOUT OUR EVENTS

15. Since May 2019, we have organised three events with speakers:

• Relaunch: Lord Black in conversation with Katie Perrior
• Autumn: Kulveer Ranger in conversation with The Rt Hon. Priti Patel MP
• Spring: Industry panel with Sir Robbie Gibb, Paul Goodman and Professor Goodwin.

How many of these did you:

a) Sign-up for?

• One or more 57.52%
• None 42.48%

b) Attend?

• One or more 50.00%
• None 50.00%

16. How could we improve our events?

• N/A.

17. If you couldn’t attend any of our events, after RSVPing, what was the reason why?

Work commitment 58.11%

• Personal circumstance 17.57%
• Competing event 10.81%
• Other 9.46%
• Change of heart 2.70%
• Forgetfulness 1.35%

18. As of right now, are you planning to attend:

a) CiC Summer Reception 2020?

• Yes 78.22%
• No 21.78%

b) Conservative Party Conference 2020?

• Yes 81.03%
• No 18.97%

ABOUT OUR CONTENT

19. Do you:

a) Read our newsletter?

• Yes 86.36%
• No 13.64%

b) Visit our website?

• a) 50.65%
• b) 49.35%

20. How can we improve our newsletter and website?

• N/A.

21. What would you like to be in the newsletter?

• Event invitations 80.52%
• Job opportunities 62.99%
• Industry updates (summarised news) 61.04%
• Hear from our parliamentary patrons 59.09%
• Blog content 54.55%
• Careers advice 50.00%
• Mentoring opportunities 50.00%
• Hear from our industry patrons 42.21%
• Hear from our chair 38.96%
• Hear from our directors 33.12%
• Book reviews 25.97%
• Competitions / quizzes 11.04%
• Other 2.60%

ABOUT THE GOVERNMENT’S COMMUNICATIONS STRATEGY AND MEDIA

22. How would you rate the UK Government’s Covid-19 communications strategy?

• Mean average 3.18 out of 5. 

23. How would you rate the original ‘Stay home, Protect the NHS, Save lives’ slogan?

• Mean average 4.49 out of 5. 

24. What, if at all, should the new slogan be?

• N/A.

25. Which Cabinet minister has impressed you the most (at the podium and during interviews)?

• Rishi Sunak 54.25%
• Boris Johnson 15.03%
• Matt Hancock 13.07%
• Michael Gove 6.54%
• Alok Sharma 2.61%
• Grant Shapps 2.61%
• Priti Patel 2.61%
• Dominic Raab 1.31%
• George Eustice 0.65%
• Other 0.65%
• Robert Jenrick 0.65%
• Gavin Williamson 0.00%
• Oliver Dowden 0.00%

26. How would you rate these aspects of the daily press briefings? 

Weighted average out of five

• The visual look: setting, podiums, branding 3.79
• Inviting the public to ask questions 3.70
• Regularity of daily briefings 3.54
• Use of visual aides 3.51
• Simplicity of the messaging 3.42
• Variety of the spokespeople 3.42
• Duration of daily briefings 3.34

27. Do you think Number 10 should host daily televised press briefings in the future?

• Yes 45.71%
• No 54.29%

28. Some polling indicates that trust in the mainstream media (MSM) is lower than before the pandemic. Overall, do you believe the MSM has provided balanced and unbiased reporting?

• Yes 38.31%
• No 61.69%

29. How trustworthy are these news brands? 

Weighted average out of five

• Bloomberg 3.78
• BBC 3.65
• ITV 3.50
• Sky 3.42
• CNBC 3.14
• Channel 5 2.94
• Channel 4 2.53
• Al Jazeera 2.45
• Russia Today 1.46

ABOUT THE FUTURE

30. Were you able to take advantage of flexible working or work from home schemes before the pandemic?

• Yes 72.73%
• No 27.27%

31. Will you be advocating for the same or more flexible working or working from home schemes after the pandemic?

• Yes 89.61%
• No 10.39%

32. What did you like most about working from home?

• No commute 77.27%
• Flexible working 60.39%
• Higher productivity 43.51%
• More time to be active 41.56%
• More money for other things 40.91%
• More time with family 33.12%
• Time to really think 32.47%
• Trust from my manager 27.92%
• Greater availability 19.48%
• Other 4.55%
• Not applicable 1.30%

33. What did you like least about working from home?

• Less time with colleagues 59.74%
• Distinguishing between work / home 58.44%
• Less time with friends 45.45%
• Making a decent routine 21.43%
• Preferred my old routine 16.23%
• Juggling my family responsibilities 15.58%
• Less time with family 9.09%
• Other 8.44%
• Not applicable 4.55%

34. “I’m optimistic about the future of our sector.” Where do you stand on that position statement?

• Mean average 7.24 out of 10. 

ABOUT CiC

35. All things considered, do you feel being a supporter of us is worthwhile?

• Yes 97.40%
• No 2.60%

36. Right now, Conservatives in Communications is staffed by volunteers and is limited in the services it can provide. The cost of maintaining our website and platforms (Eventbrite, MailChimp, SurveyMonkey and WordPress etc), time, travel and very limited entertaining is covered by the staff themselves. Would you be willing to contribute a small annual amount to continue receiving added valued newsletters based on more options as in Q21?

• Yes 61.69%
• No 38.31%

37. How much would you be willing to pay per annum?

• Up to £20 59.74%
• Up to £25 21.43%
• Up to £30 9.09%
• Up to £49 4.55%
• Up to £35 2.6%
• £50 or more 2.6%

38. Please let us know about any other feedback you have.

• N/A.